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    AutoMaker - ZN

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    Ahad Jahin Sarker
    Automakers are developing software and cloud-based features to improve the customer experience, such as navigation, music, and remote vehicle management. Software updates can provide new features even after purchase and allow automakers to enter new markets. This provides automakers a significant competitive advantage over competitors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    AutoMaker - ZN

    Uploaded by

    Ahad Jahin Sarker
    8 views9 pages
    Automakers are developing software and cloud-based features to improve the customer experience, such as navigation, music, and remote vehicle management. Software updates can provide new features even after purchase and allow automakers to enter new markets. This provides automakers a significant competitive advantage over competitors.

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    AutoMaker _ ZN (1)

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    Automakers are developing software and cloud-based features to improve the customer experience, such as navigation, music, and remote vehicle management. Software updates can provide new features even after purchase and allow automakers to enter new markets. This provides automakers a significant competitive advantage over competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views9 pages

    AutoMaker - ZN

    Uploaded by

    Ahad Jahin Sarker
    Automakers are developing software and cloud-based features to improve the customer experience, such as navigation, music, and remote vehicle management. Software updates can provide new features even after purchase and allow automakers to enter new markets. This provides automakers a significant competitive advantage over competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Automakers Become

    Software Companies
    Case Summery:

    Automakers like Ford, BMW and Automakers are developing Software updates can be
    others are using technology to cloud-based features for delivered much faster than
    improve customer experience: remote car management: hardware changes, allowing
    features to be improved and
    ● Ford's Touch interface offers added even after the car is
    features like navigation, ● Remote car tracking purchased.
    music, phone integration ● Data analysis (e.g. by
    and temperature control. GM and Daimler)
    ● BMW is investing in
    ● mobile apps to
    Ford is hiring human-
    provide premium
    machine interface engineers
    services.
    to analyze customer
    interaction with their
    technology.
    1. How is software adding value to automakers
    products?
    Reduced Costs and Development Time
    Improved Customer Experience
    Cloud-Based Management
    2. How are the automakers benefiting from software
    enhanced cars?
    How are customers benefiting?
    Benefits for Automakers:
    *Develop solutions for urban congestion
    *Enter a new market

    Benefits for Customers:


    *Easier navigation
    *Reduced traffic congestion
    *Improved communication
    *Data analysis capabilities
    3. What value chain activities are involved in
    enhancing cars with software?
    • Upgrading in car software features (e.g.,
    MyFord Touch, Sync)
    • Integrating with smartphones and
    tablets
    • Adding new functionalities (e.g.,
    voice commands, music streaming)

    • Utilizing software to improve traffic


    management (e.g., vehicle-to-vehicle
    communication)
    4. How much of a competitive advantage is software providing for
    automakers? Explain your answer.

    Carmakers are gaining a significant edge by using software.


    Imagine remotely checking tire pressure or getting
    maintenance alerts on your phone.

    This software innovation improves car functionality


    and convenience, setting them apart from
    competitors.
    Jigsaw Method:
    Steps:

    1. Group Making & Topic Distribution


    2. Self Case Study, Understanding, Solution (Sketching the
    Solution with Points)
    3. Making Cross-Functional Group
    4. Sharing the ideas & Sketch updated version of the
    solution
    5. Get Back to the Home Group
    6. Sharing the Summary of the Case with the Group
    Members One by One
    7. Making the Poster
    8. Poster Presentation
    Thanks
    Does anyone have any questions?

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