RATE WORLD

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HUMAN LIBRARY
CAFE
ABHIPRERANA ATE WORLD TALK
INITIATIVE
JOURNEY TO INSPIRE
 Human Library Cafe is designed to
build a positive conversation
framework that can help people learn
and grow. This is a place where with
books you can also meet the author,
ABOUT real heroes, and eminent
personalities, where you can ask
CAFE difficult questions, share your stories,
experience and can make friends. Our
café aims to provide an alternative to
people for Knowledge and
experience sharing.
 ATE WORLD
TALK

Loneliness, Emptiness, Friendship issue, Failure, Career Pressure,

Inner Peace, Unfair Treatment and Workplace Issues

43% Indian suffering from depression (TOI)

Every hour one student commits suicide in

PROBLEM India, with about 28 such suicides reported
every day(NCRB).

We are too busy improving our lives that we forget that

we need time for ourselves
 Borrow A
SOLUTION
Human Book
ATE WORLD
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 ATE WORLD
Human Library Cafe stands out by creating a unique platform for
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human interaction, storytelling, and knowledge-sharing. To
differentiate from competitors, consider incorporating the following
elements:
1.Human Books: Offer a diverse range of "human books" who are
experts, professionals, or individuals with unique experiences and
knowledge. Visitors can engage in conversations with these human
books, learn from their perspectives, and gain insights into
Event Participation different subjects.
30% 2.Interactive Events: Organize regular events such as panel
discussions, workshops, and speaker sessions on various topics.
Encourage attendees to actively participate, ask questions, and
share their experiences.
3.Library Resources: Curate a collection of books, both fiction and
non- fiction, on a wide range of subjects. Provide a cozy reading
Tea/Coffee/Snacks environment where visitors can explore books, delve into different
50% perspectives, and engage in thoughtful discussions.
4.Cafe Ambiance: Create a comfortable and inviting cafe
atmosphere with cozy seating, ambient lighting, and a menu
offering quality coffee, tea, and snacks. The cafe should be
conducive to fostering conversations and creating a welcoming
space for patrons.
5.Community Engagement: Collaborate with local organizations,
educational institutions, and subject matter experts to foster
Subscription community engagement and create a network of diverse
20% participants. This can help attract a loyal customer base and create
a vibrant learning community.
By combining the elements of a cafe, library, and interactive human
experiences, a Human Library Cafe can offer a distinct value
proposition that setMs iOt aRpEarINt fFroOmRMtraAdTiItOioNnal
cafes, co-working spaces, and cultural centers in India. The focus on
dialogue, personal connections, and knowledge-sharing provides a
unique selling point that appeals to individuals seeking intellectual
stimulation, personal growth, and meaningful connections.
 Buisness
Value
Model Target Market:
Students: Both high school and Revenue Streams:
Coffee/Tea/Snacks: Offering a range of beverages
Proposition: college/university students seeking a
A unique combination of a library and cafe, (coffee, tea, specialty drinks) and snacks,
productive study space and a place
providing a serene and conducive environment for generating revenue through direct sales.
to socialize.
reading, studying, and enjoying quality beverages Book Sales: Selling books and other reading
Professionals: Individuals who prefer a materials either through partnerships with
and snacks.
relaxed and quiet environment to work or publishers or as part of a bookstore within the cafe.
Access to a vast collection of books, including
popular fiction, non-fiction, academic resources, and
hold meetings. Event Participation: Hosting various events like
magazines. Book Enthusiasts: Readers and workshops, author readings, book launches,
High-quality coffee, tea, and snacks, catering to knowledge seekers who value a curated and charging entry fees for participation.
the tastes and preferences of customers. selection of books and a cozy Subscription Services: Offering monthly or annual
Engaging events and subscription options, offering subscriptions for access to the library, discounts
atmosphere.
additional learning and entertainment on beverages/snacks, and priority event
Event Enthusiasts: Individuals interested in
opportunities. registration.
attending events, workshops, book clubs,
and author meetups.

Key Partnerships: Key Resources: Cost Structure:

Publishers and Book Suppliers: Books and Reading Materials: A wide selection Rent and Utilities: Expenses related to the space,
Establishing partnerships to acquire new of books, magazines, and other reading electricity, water, and other utilities.
releases, bestsellers, and specialized materials. Staffing Costs: Salaries, benefits, and training for
books. Cafe Infrastructure: A comfortable and well- baristas, event coordinators, and support staff.
designed space with study areas, seating, and a Inventory and Supplies: Purchasing coffee beans, tea
Local Event Organizers: Collaborating
cafe counter. Baristas and Staff: Trained leaves, snacks, books, and other required materials.
with event organizers, authors, and Marketing and Advertising: Promotional campaigns,
professionals to handle beverage and snack
speakers to host joint events and online presence, and marketing materials.
preparation, customer service, and event
workshops. coordination.
Maintenance and Equipment: Regular maintenance of
Community Organizations and cafe equipment, furniture, and library infrastructure.
Event Spaces: Dedicated areas within the cafe
Licensing and Permits: Obtaining necessary licenses
Schools/Colleges: Building relationships to for hosting events, workshops, and meetings.
and permits for operating a cafe and hosting events.
engage with the local community and Technology and Equipment: Point-of-sale systems,
educational institutions. coffee machines, library management software,
and audio-visual equipment for events.
 According to Statista, the cafe market in India was valued at approximately $2.3
billion in 2020 and is projected to reach $4.4 billion by 2025, indicating a growing
market for innovative cafe concepts. With the growing interest in social
experiences, personal development, and community engagement, a Human
Library Cafe can tap into this market potential.

Competitor Analysis in India:

Market Traditional Cafes: Traditional cafes in India offer a variety of coffee, tea, and
snacks but may not have a specific focus on creating an environment for
Size &
interactive learning and dialogue.
Competitor
Analysis Co-working Spaces: Co-working spaces provide a productive environment for
professionals, freelancers, and entrepreneurs. While they promote
collaboration and networking, they may not specifically offer a library-like
setting or opportunities for engaging conversations with diverse individuals.

Cultural Centers: Some cultural centers and organizations in India host events,
workshops, and discussions on various topics. However, these events are
typically separate from the cafe experience and may not provide a continuous
interactive environment.
Investment Needed - Rs 1500000