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    Edward de Bono Brief Description

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    Katerina Kalantzi
    Edward de Bono is a Maltese physician and author best known for originating the concept of lateral thinking. He founded the Cognitive Research Trust in 1969 to promote and teach his ideas. Over his career, de Bono has authored over 82 books in 41 languages focused on teaching thinking techniques. He developed lateral thinking as a method for generating creative ideas and changing concepts. De Bono has worked with many large organizations to teach thinking and received several awards for his contributions to developing thinking skills.

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    Edward de Bono Brief Description

    Uploaded by

    Katerina Kalantzi
    216 views14 pages
    Edward de Bono is a Maltese physician and author best known for originating the concept of lateral thinking. He founded the Cognitive Research Trust in 1969 to promote and teach his ideas. Over his career, de Bono has authored over 82 books in 41 languages focused on teaching thinking techniques. He developed lateral thinking as a method for generating creative ideas and changing concepts. De Bono has worked with many large organizations to teach thinking and received several awards for his contributions to developing thinking skills.

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    Edward de Bono is a Maltese physician and author best known for originating the concept of lateral thinking. He founded the Cognitive Research Trust in 1969 to promote and teach his ideas. Over his career, de Bono has authored over 82 books in 41 languages focused on teaching thinking techniques. He developed lateral thinking as a method for generating creative ideas and changing concepts. De Bono has worked with many large organizations to teach thinking and received several awards for his contributions to developing thinking skills.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    216 views14 pages

    Edward de Bono Brief Description

    Uploaded by

    Katerina Kalantzi
    Edward de Bono is a Maltese physician and author best known for originating the concept of lateral thinking. He founded the Cognitive Research Trust in 1969 to promote and teach his ideas. Over his career, de Bono has authored over 82 books in 41 languages focused on teaching thinking techniques. He developed lateral thinking as a method for generating creative ideas and changing concepts. De Bono has worked with many large organizations to teach thinking and received several awards for his contributions to developing thinking skills.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
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    Edward de Bono

    Presented by RAJASV MEHTA

    INTRODUCTION

    Born in may 19,1933 in Malta Is a physician, author, inventor and consultant Best known as the originator of the term lateral thinking

    Biography

    In 1969 he founded cognitive research trust which continue to produce and promote material based on his ideas

    Written 82 books in 41 languages


    Spend the last 30 years teaching thinking

    Lateral thinking
    Invented the word in 1967 in his book called the use of lateral thinking Defining lateral thinking you can dig a hole in a different place by digging the same hole deeper lateral thinking is for changing concepts and perceptions

    Work
    Lateral Thinking

    The most comprehensive exposition of de Bono's techniques for generating creative ideas was published in his 1992 book, Serious Creativity.

    His

    work "The Mechanism of Mind" is the basis for his theories

    Games
    Edward de Bono invented a simple game as a challenge, called the L Game, that requires strategy to win.

    'Concept Snap', which requires participants to think of ways in which different objects can be used to perform similar functions.

    He does contend that what is learned from games tends not to be transferred to thinking in real life.

    AWARDS
    1992:Edward-De-Bono was awarded as a key pioneer in the direct teaching of thinking in schools. 1994:Pioneer prize in the field of thinking at the international conference on thinking at MIT in Boston.

    AWARDS contd.
    1995:Order of Merit by Malta govrnment. This is the highest level award which is limited to only 20 living persons. 1998:First Capire prize in Madrid for a significant contribution to humankind.

    BOOKS
    The use of Lateral Thinking 1967. The Five- Day course in Thinking1968. The Mechanism of Mind - 1969. The Dog-Excercising Machine 1970.

    BOOKS contd.
    Technology Today 1971. Practical Thinking 1971.

    Lateral Thinking for Management 1971. Opportunities A Handbook of Business 1978.

    BOOKS contd.

    De Bonos course in thinking 1982.

    How to have a beautiful mind 2008.

    CONTRIBUTION

    He worked with many organizations like IBM, British Airways, AT & T, Ericsson (Sweden), Prudential etc. and the largest corporation was Siemens (Europe). He has made two TV series De Bonos course in thinking (BBC) and the greatest thinkers (WDR, Germany)

    CONTRIBUTION contd.

    Unique thing about De-Bono is that his work spans from teaching 7yr old to senior executives in the world largest corporations. His name has became a symbol of creativity and new thinking.

    MESSAGE BY De-BONO

    Thinking can and should be taught if we are to meet the needs of todays fast paced changing world.

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