Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Performance Marketing

    Uploaded by

    manalika.sharma
    The document discusses performance marketing, which is a marketing method where the cost is based on performance metrics like views, clicks, leads or sales. It describes different types like affiliate marketing, search engine marketing and email marketing. It also outlines various performance marketing business models like CPM, CPC, CPL etc and tracking techniques like server postback tracking and pixel tracking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Performance Marketing

    Uploaded by

    manalika.sharma
    6 views11 pages
    The document discusses performance marketing, which is a marketing method where the cost is based on performance metrics like views, clicks, leads or sales. It describes different types like affiliate marketing, search engine marketing and email marketing. It also outlines various performance marketing business models like CPM, CPC, CPL etc and tracking techniques like server postback tracking and pixel tracking.

    Original Title

    Performance Marketing PPT

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses performance marketing, which is a marketing method where the cost is based on performance metrics like views, clicks, leads or sales. It describes different types like affiliate marketing, search engine marketing and email marketing. It also outlines various performance marketing business models like CPM, CPC, CPL etc and tracking techniques like server postback tracking and pixel tracking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    6 views11 pages

    Performance Marketing

    Uploaded by

    manalika.sharma
    The document discusses performance marketing, which is a marketing method where the cost is based on performance metrics like views, clicks, leads or sales. It describes different types like affiliate marketing, search engine marketing and email marketing. It also outlines various performance marketing business models like CPM, CPC, CPL etc and tracking techniques like server postback tracking and pixel tracking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Performance Marketing

    Meaning:
    Performance-based marketing is a marketing method where price is
    depending on the performance of the ad.
    For example, the cost of an ad might be based upon how often it’s
    viewed on a webpage, how often it’s actually clicked, how often it
    actually generates a lead, or how often it results in a sale.
    Types of Performance Marketing:

    Affiliate Marketing, Search Engine Marketing and Email Marketing

     Affiliate Marketing: Affiliate marketing is when you sell somebody else's product
    online for a commission.
     Search Engine Marketing: A type of performance marketing that involves placing
    ads on search engine research pages.
     Email Marketing: A performance based marketing strategy sending targeted
    emails to a specific audience.
    Who all are Involved?
     Advertiser: Advertiser have a approach to promote their brands to meet to reach
    maximum users.
     Publisher: Publisher help the Advertiser to fulfill its goal by promoting their
    offers.
     Ad Network: Ad networks connect advertisers to publishers.
    Performance Marketing
    Business Models
     Cost per Impression (CPM)
    Impressions are views of your ad. Here you pay for every thousand views (so if 25,000 people view your ad, for
    example, you’d pay your base rate times 25).
    CPM consists banner ads and pop-up/pop-under ads.
    This is the weakest form of advertisement—because there’s still no guarantee that the audience will respond to
    the ad as it can be irrelevant.

     Cost per click (CPC)


    Advertisers are paid based on the number of times their ad is clicked on. This is a good way to drive traffic to
    your site.
    CPC is a better option, since
    • companies only pay when customers actually respond to the ad.
    • CPC ads work best when posted with relevant content which is to advertise with a search engine like Google
     Cost per Lead (CPL)
    Cost per lead (CPL) means a merchant pays when it receives a completed form registration containing
    customer information, including name, email address, and phone number .
     Cost per Sales (CPS)
    With CPS, you only pay when you make a sale that was driven by an ad.

     Cost per Registration (CPR)


    This is the average amount of money you spend to acquire a new user who signs up for your product or
    service.

     Cost per Action Taken (CPAT)


    CPAT means when user takes any action on the application downloaded via our platform.
    Server Postback Tracking
    “Postbacks” are the URLs that are used to transfer the conversion information.
    Server postback tracking—also called “postback tracking” and “server-side tracking”—is the
    method of tracking conversions that uses the advertiser’s server rather than the user’s browser.
    Process of Server Postback Tracking:
    Pixel Tracking
    Pixel tracking is the method of tracking conversions that use the user’s browser.
     Tracking pixels usually take the form of small 1×1 squares and are designed to be transparent
    or at least to blend in with the background of the page they appear on.

    How does it work?


     Tracking pixels are intentionally hidden in the background of a web page or
    email so that they are not part of the user experience.
     The intention behind this is to enable a back-end process that does not distract
    from the content of a website or marketing email.
     Tracking pixels are embedded in the HTML code of a website, online ad, or
    marketing email and are retrieved from the server every time a user loads that
    website, ad, or email into their web browser.
    The server then sends the pixel tag to the user's unique IP address and logs it. The server thus
    counts the number of retrievals.

     Companies and websites use tracking pixels to gather data on user behavior, such as their shopping
    patterns, and optimize their content accordingly.
     User information helps businesses to work out what the most effective marketing strategies are,
    making it less likely that they’ll waste money on ineffective ads and email campaigns.
    Kickcash V/S Cashkaro
    Kickcash Cashkaro

     One can refer via direct referral codes.  One can only refer via link which can be
    Also, the referee makes purchase within 3 shared through all the social media
    days , the referrer gets Rs 40, Rs 30 on platforms and the referrer gets 10% of the
    availing its first prime offers and so on. cashback amount.
     Available in languages other than English  Not available in languages other than
    like Hindi, Bengali, Tamil, Telugu etc. English
     Kickcash doesn’t have a running website.
     Cashkaro has both application and
    website running.
     Kickcash doesn’t have Amazon on its  Cashkaro has amazon on its platform
    platfrom present.
     It doesn’t compare the prices for a single  It compares the prices for a single
    products on all websites products on all websites
     Other revenue portals like prime offers  There are no such by cashkaro
    are also run specifically for android users

    You might also like