E - Business Projectt

Mohammad Tawileh 20200487
Ibrahim Ali 20200444

Lina alamansour 20200020
Farah Alfar 20200834
Target customers
● Starbucks targets middle to high class customers.
● Their customers are part of the common public who can afford
their higher priced cups of coffee on an every day basis.
● They also target customers that are looking for a place to enjoy
coffee at and feel as if at home
Value propostion
They focus a lot on providing a great experience to

their customers through:
Offering their clients the finest coffee created by

themselves
And serving in stores that provide an inviting and

warmth circle
How they reach and support their
customers?
Starbucks uses many • Social media
channels which are • TV
either to reach and/or • Traditional advertising such as
support their customers. on the road billboards
These channels include : • Online website
• Mobile application
• Physical stores
All products and services the business plans to deliver. In
addition, what the differentiating aspects of the products are?
Starbucks provides a wide arrange Appetizer like products:
of beverages:
• Baked pastries
• Coffee which includes more than • Sandwiches
30 blends • Salads
• Hand made beverages which
include fresh brewed coffee • Their products mostly are similar in
• Frappuccino, etc. a way and are considered as
compliments to each other with
• Merchandise products include:
however each delivering a different
• Brewing equipment experience to the customer
• Mugs and accessories
Starbuck’s growth strategy
● Repositioning 600 stores to better

serve their customers, such • Their introduction of a drive thru.
decision provided them with a
huge margin of expansion. • Their use of mobile ordering and payment which
represents 70% of their total sales.
● Shutting down several stores
where they saw low to zero profit.
Starbucks’ main business process
• Offering a third-place experience • Integration of advanced technology

where people can spend time in a into several of their business
comfortable environment. processes including processes such
as new product development,
• Monitoring quality management in
communication of the marketing
terms of their coffee products. message, completing sales, and
• Excellent customer service monitoring the level of customer
compared to competitors. satisfaction.
Starbucks' supply chain
Sourcing Supplier connection

management
Manufacturing and Sales and delivery

distribution
Does Starbucks Partner with Other Companies?
Through agreements with PepsiCo, Kraft Foods, and hotels like
Marriott and Hilton, Starbucks goods and brands now have a
presence in 69 countries.
Who Is Starbucks' Biggest International Competitor?
Starbucks competes with McDonald's and Dunkin' Donuts in
hundreds of foreign areas, with physical stores all over the
world.
Strengths : Weakness :
• Quality
• Expensive pricing
• Profitability
• don't offer exclusive items
• Ethics
• Earnings and reinvestment

strategy
What is a competitive advantage?
● A competitive advantage is what differentiates a business from its

competitors
● Having a competitive advantage leads to more customers and brand

loyalty
● A way of having a competitive advantage is to increase the efficiency

and the productivity of a business
Starbucks’s competitive advantage
Starbucks’s emphasis on providing a great customer experience and

quality control has made it to become one of the most leading coffee
company
What is a revenues revenue model?
• A revenues revenue model is what makes a business alive
• It includes marketing and manufacturing expenses that a company may

incur
• It is a portion of a business strategy that outlines various income

production techniques and the sources of money
Starbucks’s income strategy
It’s divided into three parts :
1. Running locations
2. Licensing fees from licensed coffee shops
3. Expansion via other channels
● Starbucks' company-operated outlets account for over 80% of total

sales
● there are the licensed retailers, which account for 11% of overall
income.
● The Starbucks firm receives royalties and licensing payments from
licensed locations that offer coffee, tea, snacks, and other items
● The third source comes from people buying prepackaged coffee, tea, and
other drinks outside of licensed outlets.
Thank you
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Mohammad Tawileh 20200487

Ibrahim Ali 20200444

● Starbucks targets middle to high class customers.

They focus a lot on providing a great experience to

Offering their clients the finest coffee created by

And serving in stores that provide an inviting and

● Repositioning 600 stores to better

• Offering a third-place experience • Integration of advanced technology

Sourcing Supplier connection

Manufacturing and Sales and delivery

• Earnings and reinvestment

● A competitive advantage is what differentiates a business from its

● Having a competitive advantage leads to more customers and brand

● A way of having a competitive advantage is to increase the efficiency

Starbucks’s emphasis on providing a great customer experience and

• It includes marketing and manufacturing expenses that a company may

• It is a portion of a business strategy that outlines various income

2. Licensing fees from licensed coffee shops

3. Expansion via other channels

● Starbucks' company-operated outlets account for over 80% of total

Please keep this slide for attribution

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