Probability Sampling in Research

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Probability Sampling

in Research

Probability sampling is a fundamental technique in research methodology,


allowing researchers to draw statistically valid conclusions about a population by
studying a representative sample. This introductory section provides an overview
of the key probability sampling methods covered in the presentation.

by keshav kumar
Simple Random Sampling
Step 1 1
Clearly define the target population.

2 Step 2
Assign a unique identifier to each member
of the population.
Step 3 3
Use a random number generator to select
the sample.
Systematic Sampling
How it Works Advantages Limitations

Start with a random first Easy to implement and can be Potential bias if the population
selection, then choose every Kth more representative than simple list has an underlying pattern.
element from the population list. random sampling.
Stratified Sampling

1 Divide Population 2 Sample Each 3 Proportional


Stratum Allocation
Identify key subgroups
(strata) within the Apply random or Ensure sample size in each
population. systematic sampling within stratum is proportional to
each stratum. its size in the population.
Cluster Sampling
Divide Population Random Cluster Cost-Effective
Selection
Identify natural groupings Useful when the population is
(clusters) within the Randomly select a sample of geographically dispersed,
population. clusters, then survey all reducing data collection costs.
elements within those
clusters.
Multistage Sampling
Stage 1
Randomly select larger primary sampling units (e.g., counties).

Stage 2
Randomly select smaller secondary sampling units (e.g., neighborhoods) within the
primary units.

Stage 3
Randomly select individual elements (e.g., households) within the secondary units.
Advantages of Probability Sampling

Representative Unbiased Generalization


Allows researchers to draw Reduces the risk of systematic Findings from the sample can be
statistically valid conclusions bias in the sample selection generalized to the larger
about the population. process. population.
Limitations and Considerations
Time and Cost Probability sampling can be more time-consuming
and costly compared to non-probability methods.

Frame Errors Inaccuracies or gaps in the population list can lead


to coverage errors.

Nonresponse Participants who refuse to participate can introduce


bias in the final sample.

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