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    Crisis Management

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    rargalay
    The document discusses crisis management and defines a crisis as an unpredictable event that threatens important expectations and can negatively impact an organization. It notes that stakeholders, both primary and secondary, can affect or be affected by an organization during a crisis. The document also outlines steps for crisis prevention, mitigation, and preparation including developing a crisis management plan and communication system.

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    Crisis Management

    Uploaded by

    rargalay
    13 views9 pages
    The document discusses crisis management and defines a crisis as an unpredictable event that threatens important expectations and can negatively impact an organization. It notes that stakeholders, both primary and secondary, can affect or be affected by an organization during a crisis. The document also outlines steps for crisis prevention, mitigation, and preparation including developing a crisis management plan and communication system.

    Original Title

    CRISIS MANAGEMENT

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    The document discusses crisis management and defines a crisis as an unpredictable event that threatens important expectations and can negatively impact an organization. It notes that stakeholders, both primary and secondary, can affect or be affected by an organization during a crisis. The document also outlines steps for crisis prevention, mitigation, and preparation including developing a crisis management plan and communication system.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    13 views9 pages

    Crisis Management

    Uploaded by

    rargalay
    The document discusses crisis management and defines a crisis as an unpredictable event that threatens important expectations and can negatively impact an organization. It notes that stakeholders, both primary and secondary, can affect or be affected by an organization during a crisis. The document also outlines steps for crisis prevention, mitigation, and preparation including developing a crisis management plan and communication system.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 9

    CRISIS

    MANAGEMENT
    What is
    a
    crisis?

     A crisis is a condition of instability or


    danger, as in social, economic, political,
    or international affairs, leading to a
    decisive change.
    -dictionary
    What makes an event a
    crisis?

     If stakeholders believe
    that an organization is in
    crisis, a crisis does exist,
    and stakeholders will
    react to the organization
    as if it is in crisis.
    What is a crisis?
     A crisis is the perception of
    an unpredictable event that
    threatens important
    expectancies of stakeholders
    and can seriously impact an
    organization’s performance
    and generate negative
    outcomes.
    - W. T. Coombs
    Who are the
    stakeholders?

     Stakeholders are persons or groups


    that are affected by or can affect an
    organization (Bryson, 2004))
     Primary stakeholders (eg.
    Employees, investors, customers,
    suppliers and the government) can
    stop organizational operations and
    trigger a crisis.
     Secondary stakeholders or
    influencers (eg. Media, activist
    groups, and competitors) “cannot
    stop an organization from
    functioning, but they can damage
    it” (Clarkson, 1995; Donaldson &
    Preston, 1995).
    How can organization combat
    crises and lessen the actual
    damage inflicted?
    Crisis Management
    Prevention and
    Mitigation

     detect warning signs


    and then take actions
    designed to prevent
    the crisis.
    Preparation

     design a Crisis
    Management Plan
    (CMP)
     diagnose crisis
    vulnerabilities
     select and train a
    crisis management
    team and
    spokespersons
     create crisis portfolio,
    and
     refine a crisis
    communication
    system.
    apply or test the
    preparation
    components to a
    crisis.

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