Tourism Psychology 1
Tourism Psychology 1
Tourism Psychology 1
PSYCHOLOGY
Meeting 2 – Prepared by Rulli Krisnanda
This Semester Journey
(a) Definition of Psychology, (b) Consumer-oriented
Marketing Concept, (c) The concept of needs according
to A. Maslow
The concept of self-knowledge is based on Hippocrates'
theory
Humans in organizations according to Belbin's theory
Excellent service and objectives: (a) Attitude Concept,
(b) The concept of attention, (c) Action concept
Service quality character: (a) Grooming, (b)
Personality, (c) Knowledge, (d) Work Ettiquette
HOSPITALITY & TOURISM INDUSTRY
4 HISTORICAL GUIDELINES OF
HOSPITALIT Y & TOURISM INDUSTRY
Welcome,
Care,
Protection,
Farewell
THE HOSPITALIT Y & TOURISM INDUSTRY
Recreation
Culture
Business
Visiting friends and relatives
Health
CHARACTERISTIC OF
TOURISM
CHARACTERISTIC OF TOURISM
(SERVICE PRODUCT)
Intangibility
Inseparability
Variability
Perishability
1. Apathy
2. Brush-Off
3. Coldness
4. Condenscension
5. Robotic
6. Rule Book
7. Run Around
THANKYOU!
Prepared your Next Journey:
1. Consumer-oriented Marketing Concept