Ecomnomics
Ecomnomics
Ecomnomics
Chapter 5
Managing the
Planning Process
Copyright © 2012 Pearson Education, Inc. 5-1
publishing as Prentice Hall
What is Planning?
• May include
– Know-how
– Skills
– Brand recognition
– Company reputation
• Establishment of priorities
• Focusing attention on different time
horizons
• Understanding circumstances
contributing to past success or failure
• Ensuring the availability of adequate
resources
Copyright © 2012 Pearson Education, Inc. 5-10
publishing as Prentice Hall
The Benefits of Planning
(continued)
Setting Allocating
objectives resources
Charting a Implementing
course of action activities
• Proactivity
• Congruency
• Synergy
• Division of labor
• Budgeting
• Authority
• Persuasion
• Policy
• Feedback