Chapter One - Introduction - International - Trade
Chapter One - Introduction - International - Trade
Chapter One - Introduction - International - Trade
CHAPTER ONE
GLOBALIZATION
Learning Objectives
“User-Centered Design”
Globalization
Produce and sell worldwide with little or
no modification
Reduces Apple’s production and
marketing costs
Supports Apple’s global brand strategy
Challenges
Higher price
International Business
1. What is the value of goods and services that all nations of the
world export every year?
2. A business that has direct investments in marketing or
manufacturing subsidiaries in multiple countries is called a what?
3. A born global firm engages in international business from or near
its inception and does what else?
What Is Globalization?
Globalization
Globalization
of
of markets
production
Dispersal of
Convergence in
production activities
buyer preferences in
worldwide to
markets around the
minimize costs or
world
maximize quality
What Is Globalization?
Globalization of Markets
Benefits of Globalization of
Markets
• Reduces marketing costs
• Creates new market opportunities
• Levels uneven income streams
• Local buyers’ needs
• Global sustainability
What Is Globalization?
Globalization of Production
Benefits of Globalization of
Production
• Access lower-cost workers
• Access technical expertise
• Access production inputs
Quick Study 2
E-business (E-commerce)
Internet
Eliminates jobs in
developed nations
Lowers wages in
developed nations
Exploits workers in
developing nations
Debate Over Jobs and Wages
For Globalization
Allows us to Homogenizes
profit from our world
our differing and destroys
circumstances our rich
and skills diversity of
cultures
Debate Over Culture, Sovereignty, and the Environment
Globalization and National Sovereignty
Guardian of Menace to
Democracy? democracy?
Globalization Empowers
spreads democracy supranational
worldwide institutions at the
expense of national
governments
Debate Over Culture, Sovereignty, and the Environment
Globalization and the Environment
Forces of Globalization
International Business Environment
National Business Environments
International Firm Management
The Global Business Environment