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    How We Compete (Review and Analysis of Berger's Book)
    How We Compete (Review and Analysis of Berger's Book)
    How We Compete (Review and Analysis of Berger's Book)
    Ebook42 pages27 minutes

    How We Compete (Review and Analysis of Berger's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Suzanne Berger's book: "How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy".

    This complete summary of the ideas from Suzanne Berger's book "How We Compete" presents the author's research on how world companies are competing and suggests that the impact of globalisation is not quite as one-dimensional as we think. According to the author, globalisation presents significant dangers to corporations, as well as opportunities. This summary explains the forces behind globalisation and provides advice on how to make sure your company uses the best strategies in order to stay on top.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "How We Compete" and learn from the world's biggest companies on how to compete in the global economy.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806247049
    How We Compete (Review and Analysis of Berger's Book)

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      Book preview

      How We Compete (Review and Analysis of Berger's Book) - BusinessNews Publishing

      Book Presentation

      How We Compete by Suzanne Berger

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of How We Compete (Suzanne Berger)

      1. Defining the term globalization

      2. The enablers and drivers of globalization

      3. Four general conclusions about globalization

      Book Abstract

      MAIN IDEA

      To separate fact from fiction when it comes to the impact of globalization on businesses, the MIT Industrial Performance Center analyzed the real-world experiences of more than 500 international companies over a five-year period. They found the overall impact of globalization is not quite as one-dimensional as generally accepted thinking suggests. Instead of simply sending all jobs to low-wage countries, globalization is also generating a world of opportunities at the same time as it also generates significant dangers for established corporations. More and more, it is becoming apparent it is the strategy which an organization employs which means the difference between success and failure, not the external forces of globalization themselves.

      This study also concluded that contrary to what the press usually portrays, cheap labor is not the answer to every business challenge. There are many different ways to succeed in the global economy. The avenues which are open to established companies to excel are actually far more numerous and richer than is generally thought. The process of globalization produces a large number of different potential routes to success, not just the one which has gained the most publicity thus far.

      All in all, when it comes to globalization, there is no single correct answer. Everyone has to figure out their own best way forward from the universe of choices which are available.

      "Globalization is not something that just ‘happened’ but the product of millions of choices: choices made by corporations about what to do within the four walls of a company, choices about what to buy from others, and choices about where to locate all these activities. Globalization means a world of opportunity and a world of danger. Surveys in the United States and

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