PC Reporting1
PC Reporting1
PC Reporting1
Creation and
Production
of
Multimodal
TextReported by:
Jodi Marielet C. Eufracio
What is
Multimodal
Text?
Multimodal texts combine two
or more modes such as written
language, spoken language, visual (still
and moving image), audio, gestural,
and spatial meaning. Their creation
can be of any medium: paper, digital,
live or transmedia.
Transmedia
- where the story is narrated using multiple
delivery channels by means of a combination of
media platforms, for instance, book, comics,
magazine, films, web series, and video game
mediums all working as part of the same story.
- logical relations between these media
extensions, which seek to add something to the story
as it moves from one medium to another.
Examples of Multimodal Text
Examples of Multimodal Text
Examples of Texts to Create
• Simple multimodal texts include comics/graphic novels, picture
books, newspapers, brochures, print advertisements, posters,
storyboards, digital slide presentations (e.g. PowerPoint), e-
posters, e-books, and social media. Meaning is conveyed to the
reader through varying combinations of written language, visual,
gestural, and spatial modes.
• Complex digital multimodal texts include live-action films,
animations, digital stories, web pages, book trailers,
documentaries, music videos. Meaning is conveyed through
dynamic combinations of various modes across written and
spoken language, visual (still and moving image), audio, gesture
(acting), and spatial semiotic resources. Producing these texts
also requires skills with more sophisticated digital
communication technologies.
To create a digital animation, for example,
which is a complex-meaning design process, you are
required to do a critical arrangement of a
combination of “modes” (such as image, movement,
sound, spatial design, gesture, and language). The
process of constructing such a text is a “cross-
disciplinary process” because it involves the use of
both digital information technologies and the arts
(media, music, drama, visual, arts and design) to
bring meaning to life.
• The text you make is a literacy object because it
displays your ability to express meaning. Literacy
includes making meaning by using varied texts
available through the highly accessible information
and multimedia technologies.
• You construct meaning by creating your own
expression of that meaning or idea. The kind of
expression empowers you because you are able not
only to understand the idea but also to talk about it.
The method of gathering materials is merely
copying and pasting. But during this process of
collecting the materials, you need to adapt and
rearrange the materials to suit your own purpose of
creating the multimodal text. But it could not be just
copying or pasting, what Ryberg (2007) has identified it
as “patchworking” in his dissertation.
• You do “patchworking” when you exploit certain threads in the
materials you have gathered from various sources and stitch these
together to create your own “patchwork” and your own particular
understanding of the materials.