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    BC - ToPIC 6.3 - Part 2 (Braun, Ch25)

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    The document provides guidance on writing persuasive application and cover letters. It discusses why application letters are important for making a good first impression and moving a resume to the "keep" pile. The document advises customizing the letter for the specific job by focusing on key requirements, skills, and knowledge while demonstrating an understanding of the company. It also discusses writing solicited versus unsolicited letters and keeping the letter to one page or less with a positive tone.

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    BC - ToPIC 6.3 - Part 2 (Braun, Ch25)

    Uploaded by

    sxfzqqptsf
    8 views9 pages
    The document provides guidance on writing persuasive application and cover letters. It discusses why application letters are important for making a good first impression and moving a resume to the "keep" pile. The document advises customizing the letter for the specific job by focusing on key requirements, skills, and knowledge while demonstrating an understanding of the company. It also discusses writing solicited versus unsolicited letters and keeping the letter to one page or less with a positive tone.

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    The document provides guidance on writing persuasive application and cover letters. It discusses why application letters are important for making a good first impression and moving a resume to the "keep" pile. The document advises customizing the letter for the specific job by focusing on key requirements, skills, and knowledge while demonstrating an understanding of the company. It also discusses writing solicited versus unsolicited letters and keeping the letter to one page or less with a positive tone.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views9 pages

    BC - ToPIC 6.3 - Part 2 (Braun, Ch25)

    Uploaded by

    sxfzqqptsf
    The document provides guidance on writing persuasive application and cover letters. It discusses why application letters are important for making a good first impression and moving a resume to the "keep" pile. The document advises customizing the letter for the specific job by focusing on key requirements, skills, and knowledge while demonstrating an understanding of the company. It also discusses writing solicited versus unsolicited letters and keeping the letter to one page or less with a positive tone.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    TOPIC 6.

    3 (Part
    2)
    Creating Persuasive Application and Cover Letters
    WHAT KNOWLEDGE WILL WE
    LEARN?
    • Why must I learn to write a persuasive application letter?
    • What’s the Point of the Application/Cover Letter?
    • What Kind of Letter Do I Write?
    WHAT SKILLS WILL WE LEARN?
    • How Are the Two Letters Different?
    • How Long Should My Letter Be?
    • How Do I Create the Right Tone?
    A well-written application letter captures a
    Why must I recruiter’s interest and motivates him or her to
    read your résumé.
    learn to
    write a It also provides an important first impression of
    you and your written communication skills.
    persuasive
    application Its content must be well-organized, targeted,
    and polished.
    letter?
    If your letter passes that first reading, your
    résumé may be skimmed and moved to the
    “keep” pile for further review.
    What’s the Point of Use the application/cover letter to
    the provide a brief preview of your resumé,
    Application/Cover capturing the recruiter’s interest.
    Letter? Customize it for your audience.

    Focus on:
    • key job requirements using the
    posting’s language
    • skills and knowledge
    • language and information that
    demonstrate your knowledge
    • transferable and marketable skills
    What Kind of Letter Do I Write?

    • You found a job posting.


    • A friend has advised you to
    Solicited apply.
    • You’ve read they are hiring.

    • The company is not hiring


    and no job ad exists.
    Unsolicited • No requests have been
    solicited, but you take the
    initiative to write.
    How Are the Two Letters Different?

    Solicited Unsolicited
    Beginning • States what you’re applying for • Catches the reader’s attention
    and where you saw the posting • Bridges the attention getter to
    • Provides a summary sentence your qualifications
    serving as an outline
    Middle • Develops your major • Develops your major
    qualifications, tying them to the qualifications, identifying the
    job requirements niche you wish to fill
    • Provides evidence to support • Provides evidence to support
    your claims your claims
    • Shows your knowledge of the • Shows your knowledge of the
    company company
    End • Asks for an interview, noting • Asks for an interview, noting
    your availability your availability
    How Long Should My
    Letter Be?

    • Try to keep it to one page, hard copy, or the


    equivalent length if email.
    • Be sure your letter content is concise and clear.
    • If your hard copy letter is still slightly over a page,
    use smaller margins, or a type size that’s one
    point smaller.
    • If a second page is necessary, be sure the
    content is essential.
    How Do I Create the Right Tone?
    Use you-attitude and positive emphasis.

    • Create you-attitude by describing what you have done and showing


    how that relates to what you can do for the prospective employer.
    • Limit the use of I. Instead, use me or my.
    • Avoid starting every paragraph with “I” by using adverbs,
    prepositional phrases, or introductory clauses.
    • Be positive. Avoid words with negative connotations.

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