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CashBaba:

A Comprehensive Overview of an E-Wallet


and Payment Gateway Solution in
Bangladesh

Name: Silvia Karim Dipty


ID: 029-13-031
Section: A
Overview of CashBaba

CashBaba is a digital wallet platform created for enabling people make


cashless transactions in a more convenient way.

In 2021, Recursion FinTech launched CashBaba as its new and


innovative FinTech service.

The e-wallet enables people to add, send or receive money; and also to
make payments.

Recursion FinTech had received PCI DSS certification in 2019 and PSP
license in 2020 from Bangladesh Bank before launching CashBaba.
Features of CashBaba
CashBaba Card Add Money

CashBaba Card has formed a primary membership alliance with a Adding money to the CashBaba wallet is a quick, easy, and secure
fintech company, UnionPay International, instead of a bank. With this process. The platform also allows users to link multiple bank accounts
card, customers gain the ability to conveniently access their balance at or cards to their wallet.
over 61,000 point-of-sale (POS) machines nationwide

QR Payment Send Money


CashBaba utilizes the EMVCo standard QR code to ensure secure CashBaba enables users to receive and send money without any
payment transactions that are globally interoperable and widely additional charges, providing a truly cost-free experience.
accepted.

Transfer Virtual Cash


Customers can also transfer money from their CashBaba wallet With CashBaba, individuals can generate a virtual cash number for a
balance in a very simple and secured way. specific amount or merchant, providing a convenient way to transfer
funds securely.

Mobile Recharge Request Money

With CashBaba, recharging prepaid or postpaid mobile is incredibly Users can effortlessly request money from their friends or family who
convenient. This platform offers Mobile Recharge services for all have a CashBaba account by simply using their mobile numbers.
major mobile operators in Bangladesh.
Types of Wallets in CashBaba
Personal Wallet

The Personal Wallet is designed for individual users to store and


manage their funds. The Personal Wallet provides a secure and
convenient way to handle personal financial transactions.

Limit Charges

Add money: BDT 1,00,000 per


transaction up to 4,00,000 per month. Utility bill payment: BDT 10

Credit card bill payment and Transfer


Balance: BDT 4,00,000.
money to bank: 1.25%

ATM cash out charge at a minimum


of BDT 3000: 1.25%
Types of Wallets in CashBaba
Merchant Wallet

The Merchant Wallet is specifically designed for businesses and


merchants. It allows merchants to receive payments from their
customers through the CashBaba platform.

Limit Charges

Depends on transaction profile of a Transfer money to bank and ATM


business. cash out: BDT 25

Supplier payment: BDT 10

Add money from card and receive


payment: 1.25%
Advantages of CashBaba

Cost-
Effective

Secure
Versatility
Transactions

Advantages of
CashBaba

Convenience Accessibility

Innovation
Shortcomings of CashBaba

Limited Acceptance

Connectivity and Technical Issues

User Adoption

Customer Support

Security Risks
Thank You

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