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    Global Media Culture

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    mararacm156
    Global media culture involves the transmission of ideas and characteristics of groups through various media forms. Globalization and media have progressed together over time, with media playing a key role in enhancing global integration by facilitating cultural exchange and information flows. Various media like television, the internet, and computers are considered influential in shaping the process of globalization by allowing ideas to spread worldwide. While globalization increases cultural mixing, it also leads to both collaboration and competition between local and global cultural products and norms.

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    Global Media Culture

    Uploaded by

    mararacm156
    7 views15 pages
    Global media culture involves the transmission of ideas and characteristics of groups through various media forms. Globalization and media have progressed together over time, with media playing a key role in enhancing global integration by facilitating cultural exchange and information flows. Various media like television, the internet, and computers are considered influential in shaping the process of globalization by allowing ideas to spread worldwide. While globalization increases cultural mixing, it also leads to both collaboration and competition between local and global cultural products and norms.

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    Global media culture involves the transmission of ideas and characteristics of groups through various media forms. Globalization and media have progressed together over time, with media playing a key role in enhancing global integration by facilitating cultural exchange and information flows. Various media like television, the internet, and computers are considered influential in shaping the process of globalization by allowing ideas to spread worldwide. While globalization increases cultural mixing, it also leads to both collaboration and competition between local and global cultural products and norms.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views15 pages

    Global Media Culture

    Uploaded by

    mararacm156
    Global media culture involves the transmission of ideas and characteristics of groups through various media forms. Globalization and media have progressed together over time, with media playing a key role in enhancing global integration by facilitating cultural exchange and information flows. Various media like television, the internet, and computers are considered influential in shaping the process of globalization by allowing ideas to spread worldwide. While globalization increases cultural mixing, it also leads to both collaboration and competition between local and global cultural products and norms.

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    © All Rights Reserved
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    of 15

    GLOBAL MEDIA CULTURE

    Global Media Culture


    Global Media Culture is the transmission of
    ideas, meaning, and characteristics of a
    group through media.

    Global Media Culture explores the


    relationship between the media, culture and
    globalization.
    GLOBALIZATION
     It is the process by which the world is becoming
    increasingly interconnected as a result of massively
    increased trade and cultural exchange.

    MEDIA
     Media has played significant roles in shaping the global
    process of economics, politics and culture the three
    aspects that make up the multidimensionality of
    globalization.
    Globalization and Media have proceeded together though
    time and supported these claims by outlining
    development of media throughout time. The essence of
    these ideas is simplified in the statement that “media
    have made globalization possible”.

    Culture
     Unified style of human knowledge, beliefs, and
    behavior, from which people learn, and the ability to
    communicate knowledge to the next generations. Its
    development has been mainly influenced by media.
    How Various Media Drive Various
    Forms of Global Integration
    The mass media are today seen as playing a key
    role in enhancing globalization, and facilitating
    cultural exchange and multiple flows of
    information and images between countries
    through international news broadcasts, television
    programming, new technologies, film, and music.
    Various Media are used for globalization to work
    all over the world.
    The media plays a role in globalization

    *Media components such as television, internet, computers
    and etc. Are considered to have significant influence on
    globalization.
    WHAT IS GLOBAL INTEGRATION?
    The process with which the local Indian market opens up to the
    global economy.
     Global integration can involved the processes of product
    standardization and technology development centralization.
    Globalization isn’t possible to occur
    without media
    Electronic Media allowed opportunities to
    spread all over the world.
    Radio and Television is a powerful mas medium
    in providing accessible information for people.
    Digital Media through phone and computers
    allow people to access information from the
    world.
    GLOBAL AND LOCAL CULTURAL
    PRODUCTS
    WHAT IS GLOBAL PRODUCT MEAN?
    Global products are those products that are marketed
    intentionally under the same brand name, features and
    specifications across countries.

    Examples of Global Products:


    Coca-Cola, McDonalds, Marlboro
    • With the use of radio and TV, as well the
    internet global products can be easily
    shown to people in getting people’s
    attention.

    Cultural products are goods and


    services such as arts, architectures,
    museums etc. That showcase the history
    and information of certain which belong
    to the country’s cultural heritage.
    Dynamic Between Local and Global
    Cultural Production
    Globalization led local and global cultural product intersect.
     Local and global entities are both partners and rivals under
    globalization.

    Collaboration is Competition is assured by


    necessitated by their the relevance of cultural
    desires to expand while differences during
    being sensitive to local globalization.
    sensibilities.
    CULTURAL DIFFERENTIALISM
     It views cultural difference as immutable.
    CULTURAL CONVERGENCE
     It suggest that globalization engenders a growing
    sameness of culture.
    CULTURAL HYBRIDITY
     Itsuggest that globalization spawns an increasing and
    ongoing mixing of cultures.
    GLOCALIZATION
    Coined from globalization and localization, is
    rather new concept brought about by the
    increased frequency of contact among cultures.
     Reinforces
    the fact that local creatures are not
    weak, static, or fixed; they are built and
    understood a new each day in a globalized
    world.
    Importance Of Global Media Culture
     Global media cultures create a continues cultural
    exchange. In which crucial aspects such as identity,
    nationality, religion, behavioral norms and way of life
    are continuously questioned and challenged.
     These cultural encounters often involve the meeting of
    cultures with a different socio-economic base, typically
    transnational and commercial cultured industry on one
    side and a, national publicly regulated cultural industry
    on the other side.
    ADVANTAGES DISADVANTAGES

     Cultural Exchange  Cultural Homogenization


     Increased Awareness  Stereotyping
     Diverse Perspective  Information Overload
     Economic Growth  Loss of Local Content
     Fake News
    Thank you!

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