Ability Course 1 Assignment 2

ABILITY COURSE - 1
ASSIGNMENT-2
SR NO. PARTICULARS SLIDE NO.
1) Personal Information 3
2) Course Information 4
3) Introduction 5
4) Importance of Marketing 6
5) Types of Market 7
6) Function of Marketing 8
7) Marketing Mix 11
8) Thank You 15
PERSONAL INFORMATION
NAME – SAHSHIKANT A. TIWARI
ROLL NO. – 37
DIVISION – A
NAME OF INSTITUTE – SEVA SADAN

COLLEGE OF EDUCATION
TITLE OF ASSIGNMENT – CAI USING

ADDIE MODEL
SEM – 1, 2021-22
COURSE INFORMATION
CLASS – 12TH COMMERCE (STATE BOARD)
SUBJECT – ORGANISATION OF COMMERCE
TOPIC – MARKETING
INTRODUCTION
Marketing is a part and parcel of modern day's life. Marketing is pervasive in nature and it
affects our day-to-day life in every possible manner. Marketing is both an art as well as a
science. Competitive environment motivates organizations to understand marketing as a
discipline of management. In fact today marketing is regarded as most important of all
management functions of business.
MEANING
Marketing is a key function of modern management. We are exposed to marketing of
products and services and ideas almost every day. Study of marketing plays an
important role as every one of us performs marketing activities in one or the other form.
DEFINITION
"Marketing is a societal process by which individuals and groups obtain what they need
and want through creating, offering and freely exchanging products and services of
value with others".
- PHILIP KOTLER
IMPORTANCE OF MARKETING
TYPES OF MARKET
AREA TIME VOLUME OF NATURE OF
IMPORTANCE REGULATION COMPETITION
COVERED TRANSACTION GOODS
1) Local 1) Very 1) Wholesale 1) Primary 1) Commodity 1) Regulated 1) Perfect

Market Short Market Market Market Market Market
Period
2) National Market 2) Retail 2) Secondary 2) Capital 2) Unregulated 2) Imperfect
market market market market market market
2) Short
3) Internatio Period 3) Terminal
nal market market
market
3) Long
Period
market
FUNCTION OF MARKETING
1) MARKETING RESEARCH
Effective marketing is possible when business takes initiative to identify the needs and
wants of the consumers in the market. To identify the needs of the consumers, there is a
need to collect information from the consumers and analyze the same is known as Market
Research.
2) BUYING AND ASSEMBLING

It involves collecting raw material from different sources at one place for production. This
function is important as quality and price of raw material determine cost and quality of the
final product.
3) MARKET PLANNING
After assessing the need of the marketing, business needs to chalk out the marketing plan
and strategies to achieve the desired objective.
CONT…
4) PRODUCT DEVELOPMENT
Product development and design play an important role in the selling of the product. There
is a need to develop the product that suits the needs of the consumer. Product design
includes decision related to quality, standards, shape, design, packing, color etc.
5) STANDARDISING AND GRADING

Standardization means to determine standards related to process, size, quality, design,
weight, color etc. of the product. It helps in ensuring uniformity in the quality of the
product. It helps in achieving customers' loyalty towards the product.
6) PACKAGING AND LABELLING

Package and Label creates the first impression on the consumer about the
product. Attractive package and label can help to make product successful.
7) BRANDING
Branding is a process of giving special identity to a product through unique brand
name to differentiate it from competitor's products.
CONT…
8) PRICING OF PRODUCT
Pricing is one of the most important as well as challenging function of the marketing.
Many times price of the product decides the success or failure of the product.
9) PROMOTIONAL CHANNELS
Promotion is the process of informing the consumers about the products, their features,
uses, prices etc and encouraging them to buy these products. Advertising, Personal selling,
Publicity and Sales Promotion are some of the important tools of promotion.
10) DISTRIBUTION
Distribution is the set of activities which is concerned with efficient movement of
finished goods from the place of production to the consumer.
11) TRANSPORTATION
Transportation means physical movement of goods from the place of production to
the place of consumption. Transportation includes transportation of finished
goods as well as of raw material.
MARKETING MIX
Marketing Mix is the combination of different marketing variables that the firm blends
and controls to achieve the desired result from the target market. In simple words the
marketing mix is putting the right product, at the right time, at the right price in the
right place. It is one of the important tools of the marketing. The 4P's of marketing mix
were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms &
Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
MARKETING MIX
MARKETING MIX
PRODUCT PRICE PLACE PHYSICAL
PROMOTION PEOPLE PROCESS
ENVIRONMENT
Product The price of Placement Promotion is People inside Process Physical

Environment
refers to the the product or an important and outside refers to the refers to the
goods or is basically distribution element of of the steps marketing
services that the amount is a very marketing as business involved in environment
are offered that a important it creates have directly delivering wherein the
brand or indirectly interaction
to the customer part of the products between
customers recognition influence the
pays for the marketing. and services customer and
and sales. business.
for sale and product. Businessma to the firm takes
Pro- motion People place. Since
are capable Price plays n needs to customer.
is a tool of comprise of services are
of satisfying an important make the marketing all the human Processes intangible in
the need of role in product communicati beings that are nature service
the creating available to on which play an important to providers try to
incorporate
customer. demand for potential helps to active role in deliver a certain tangible
the product. customer at publicize the offering the quality elements into
the right product to product or service. their offering to
place too. the customer. service to the enhance
customer
customer. experience.
MARKETING MIX
https://www.youtube.com/watch?v=v0a6FIvahPI

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ABILITY COURSE - 1

NAME OF INSTITUTE – SEVA SADAN

TITLE OF ASSIGNMENT – CAI USING

SUBJECT – ORGANISATION OF COMMERCE

1) Local 1) Very 1) Wholesale 1) Primary 1) Commodity 1) Regulated 1) Perfect

2) BUYING AND ASSEMBLING

5) STANDARDISING AND GRADING

6) PACKAGING AND LABELLING

Product The price of Placement Promotion is People inside Process Physical

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