Presentation

Contents
• Tokumma internet cafe

• Environmental and Industry Analysis
• Description Of Venture
• Products and Services
• Mission &vision
• Organizational plan and management summary
• Financial plan
1. Tokumma Internet Cafe?
• Tokumma Internet café will be run as

partnership. It provides a unique form of
communication through the medium of the
Internet.
• It is used to increasing demand and
satisfying the public wants
1.1. Costomers:-
• University students
• Office workers
• Business men and women
• Other peoples working on different areas
2. Environmental and Industry Analysis
2.1. Market size/ Trends
• The market size at nearer to HARAMBEE University is very good since
there are a large number of customers or users who use internet
services and other related technologies.
• HARAMBEE University is a best place in Adama many number of users
are live and work in it. Many customers are willing to use internet
service.
2.2 Analysis of Competitors
• Tokumma Internet cafe will follow a differentiation
strategy to achieve a competitive advantage in the
market.
• It will invest in high-speed computers to provide its
customers with a fast and efficient connection to
the Internet.
2.3 . Market Segments
• Tokumma Internet cafe intends to information to

people who want on their first spin around the
information highway.
• Further more, tokumma internet cafe will be a
magnet for local.
3. Description of Venture,
3.1. Business Description
• Tokumma Internet cafe will provide its customers with
full access to the Internet and common computer
software and hardware.
Cont...
• Tokumma internet café will offer for photo editing.
• The customers might have a picture that can be
scanned or digitally edited, fixed up, or restored.
• Video editing is also another service that will be
offered by the tokumma internet café, in much the
same way as photo editing.
3.2. The company description
• Tokumma internet café soon to be located in

Adama Town, nearer to Harambee University.
• Because of easily accessible to prospective
customers.
• Prospective customers are basically students.
• Our business organization also have different types
of entertainments such as music, film and different
video to recreate customers and to attract new
customers
3.3. Product and service
• Customers can sign up for a Tokumma internet cafe

email account.
• This account will be managed by internet cafe
servers.
• Installation of different operating systems like
windows 10, window 11 and others.
• Installation of needed software’s like antivirus,
game, application, café timer.
• Printer setup and configuration.
3.4. Mission
• Easy and affordable access is quickly becoming a

necessity of life.
• Tokumma Internet cafe provides communities with
the ability to access the Internet, and share
Internet experiences in a comfort able environment
People of all ages and backgrounds will come to
enjoy the unique, upscale, educational, and
innovative environment that our internet cafe
provides.
•
3.5. Vision
• The basic vision of tokumma Internet café is it will be the most leading internet
café in Adama Town until the year of 2024.
4. Organizational plan and management summary
4.1.Management description
Since we are also planning to graduate in Management department almost I was
found in the same standard knowledge about computer, internet, and any other
related technologies. But to make my management structure clear for customers
i will participate into different activities in my busines.

4.2. The Market plan
• 4. 2.1. Customers
• Tokumma Internet cafe's customers can be divided
into two groups.
• The first group is familiar with the Internet and
desires a progressive and inviting atmosphere.
• The second group is not familiar with the Internet,
yet, and is just waiting for the right opportunity to
enter the online community.
•
4. 2.2. Pricing
• We will use a penetration pricing strategy to attract

our primary target market.
• The method for setting pricing is based on our
capital flow and by considering customers interest
but not much considering lowest prices because
lowest pricing is not good for smallest business.
• 4.2.3. Distribution
The dual product/service nature of Tokumma
internet cafe business faces competition on Internet
service providers.
4.2.3. Promotion
• Tokumma Internet cafe will implement a pull

strategy in order to build consumer awareness and
demand.
• Initially, Tokumma internet café has budgeted
2000birr for promotional efforts which will include
advertising with coupons for a free hour of Internet
time in local publications and in-house promotions
such as offering customers free Internet time if they
pay for an introduction to the Internet workshop
taught by internet café computer technicia
5. Financial plan
• 5 computers = 50000br.
• One printers = 10000br.
• One scanner = 10000br.
• Different Software’s = 500 br.
• Photo copy machine=10,000 br.
• other fixtures and remodeling:
• Three stools = 1,600br.
• Five computer desks with chairs = 3000br.
• Stationery goods = 1000 br.
5.3.Expenses and capital requirements
5.3.1.Operating expenses
Rent expense:- I have a budget for rent expense which
is estimated about 3000 br. per month for startup
business.
Market expenses: Tokumma Internet cafe will allocate
1000 br.for promotional expenses over the first year.
These birr will be used for advertising in local
newspapers in order to build consumer awareness.
Insurance Expense Tokumma Internet cafe has
allocated 2000br. for insurance for the first
Cont..
• Depreciation:- In depreciating our capital
equipment, Internet cafe uses the Modified
Accelerated Cost Recovery Method.
• I depreciated my computers over a five-year time
period and our fixtures over seven years.
• 5.3.2. Capital requirements.
• The amount of money we will need to obtain the
equipment and resources used to start up and
continue operations of the business will be
estimated around 100000 br.
5.4 . Support and service
Tokumma internet cafe will obtain computer support and

needed Internet access Services from Mini Computers
which is located in Adama. It will provide the Internet
connections, network consulting, hardware and software
support required to run the network and business.
• 5.5. Risks
• Any a business has its own risks.
• We all are ready to take and resist responsibilities for
negative and positive risks that will happen throughout
our business development.
Cont. ..
• Strength:
• Cooperativeness and teamwork
• Weakness:
• Lack of experience
• Lack of finance
• Threats:
• Lack of electric power
• Lack of enough

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Contents

• Tokumma internet cafe

• Tokumma Internet café will be run as

• Tokumma Internet cafe intends to information to

• Tokumma internet café soon to be located in

• Customers can sign up for a Tokumma internet cafe

• Easy and affordable access is quickly becoming a

café in Adama Town until the year of 2024.

4. Organizational plan and management summary

Since we are also planning to graduate in Management department almost I was

related technologies. But to make my management structure clear for customers

i will participate into different activities in my busines.

• We will use a penetration pricing strategy to attract

• Tokumma Internet cafe will implement a pull

Tokumma internet cafe will obtain computer support and

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