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    Slide - Online Marketing Legal Issue.

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    Isibor Uchenna

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    Slide - Online Marketing Legal Issue.

    Uploaded by

    Isibor Uchenna
    18 views12 pages

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    Ppt Slide--- Online Marketing Legal Issue.

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views12 pages

    Slide - Online Marketing Legal Issue.

    Uploaded by

    Isibor Uchenna

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    NAME ------------MATRIC NUMBERA

    Online Marketing Legal Issues Presentation

    ISIBOR UCHENNA -------- -----22293422


    LIANG WENSHENG------------222923395
    WANG ZIYI-----------------------222923399
     
    Table of content
    • The table of content provides a summary of the sections and
    subsection in the research about legal case in online marketing.
    • The critical elements of the report are number as shown in the
    table of content exploring the online marketing for case of
    Amazon Inc.
    • For example, legislation, information collection, privacy elements,
    and designing the policies are covered in the report.
    1) Introduction
    The introduction provides the background information of the
    chosen company (Amazon Inc.) and the key elements of the
    report.
    The key elements of online marketing policies that the study
    covers are introduced in this section
    Amazon Inc. founded in 1994 by Jeff Bezos provides different
    computing and web services in the digital marketplace.
    The element of privacy, designing, and posting of the privacy are
    also critical component overviewed in the introduction
    Privacy Issues
    • The privacy issues explore the various challenges faced by Amazon
    Inc. in the e-commerce marketplace
    • Among the issues identified in the report include hacking, data bleach,
    Integrity and authenticity of the online information
    • The figure provides the relationship between integrity, confidentiality,
    and availability associated with information security
    Privacy Issues
    • Consumer privacy rights and keeping of biometric data has been
    emphasized on the report
    • Physical integrity in the online marketplace is explored on the study
    • Level of information security is determined by integrity and
    confidentiality feeling of the targeted customers.
    • The figure provides an overview of Amazon web services (AWS) data
    bleach
    Information collection
    • Data analytics and prescriptive analytics are key methods that the
    company uses to collect data
    • Customers’ feedback on the social media comments is another strategy
    employed to collect data by Amazon Inc.
    • The figure shows Aggregated data sharing in the online marketplace
    by the company
    Information collection
    The figure provides the data sharing model in the online marketplace
    by Amazon Inc.
    Common Technologies
    • The key technologies use by Amazon Inc. identified include Virtual
    reality (VR) technology, Social optimization, social Media Channels,
    and Search Engine Optimization
    • The benefits associated with each of the technologies are explored in
    the report.
    • The figure highlights social media technology related issues
    SEO ANALYSIS
    Legislation
    • The legislation addresses laws and regulation imposed by authorities
    governing online marketing and data sharing.
    • The key legislation identified include the biometric data regulatory
    bill, Digital ads policy, copyright, patent, trademark and intellectual
    property rights
    • The model highlights the sources of ethical issues impacting the
    company
    Conclusion
    • Online privacy is determined to be a subset of personal data security in
    organization marketing.
    • Amazon Inc. faces different privacy issues on the online marketing
    activities organized by the company in the global marketplace.
    • Data bleach, hacking, and integrity are essential privacy issues
    highlighted in the report faced by the company.
    • Search engine optimization, virtual reality, social media channels, and
    AWS are the key technologies employed in the marketing of
    organization products and services online.
    References
    The references provide listing of the supportive researches and journals about
    online marketing legal issues.
    The alphabetical arrangement of the references complies to the requirement
    of the latest edition of APA formatting style.
    The list below provides examples of two the references used to support the
    study on online marketing for the case of Amazon Inc.
    Agnihotri, A., & Bhattacharya, S. (2021). Ring: The New Amazon Subsidiary
    and the Social, Privacy, and Security Issues It Generates. In SAGE Business
    Cases. SAGE Publications: SAGE Business Cases Originals.
    Bleier, A., Goldfarb, A., & Tucker, C. (2020). Consumer privacy and the
    future of data-based innovation and marketing. International Journal of
    Research in Marketing, 37(3), 466-480.

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