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    Internship Report For Homtop

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    Deep Chandra
    This internship report summarizes market research done on retailers. Surveys were conducted with retailers in different areas to understand their response to new products, competitors' strategies, and demands in various localities. The surveys found that retailer responses varied depending on previous sales, ability to differentiate products, and demands in local areas. Competitors were found to aggressively promote their brands through advertising. In conclusion, some retailers were open to new products while others preferred maintaining existing relationships. Feedback suggested improving communication, providing incentives, and addressing limitations like decision-making processes and lack of time/information.

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    Internship Report For Homtop

    Uploaded by

    Deep Chandra
    47 views12 pages
    This internship report summarizes market research done on retailers. Surveys were conducted with retailers in different areas to understand their response to new products, competitors' strategies, and demands in various localities. The surveys found that retailer responses varied depending on previous sales, ability to differentiate products, and demands in local areas. Competitors were found to aggressively promote their brands through advertising. In conclusion, some retailers were open to new products while others preferred maintaining existing relationships. Feedback suggested improving communication, providing incentives, and addressing limitations like decision-making processes and lack of time/information.

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    Internship Report for Homtop

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    This internship report summarizes market research done on retailers. Surveys were conducted with retailers in different areas to understand their response to new products, competitors' strategies, and demands in various localities. The surveys found that retailer responses varied depending on previous sales, ability to differentiate products, and demands in local areas. Competitors were found to aggressively promote their brands through advertising. In conclusion, some retailers were open to new products while others preferred maintaining existing relationships. Feedback suggested improving communication, providing incentives, and addressing limitations like decision-making processes and lack of time/information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    47 views12 pages

    Internship Report For Homtop

    Uploaded by

    Deep Chandra
    This internship report summarizes market research done on retailers. Surveys were conducted with retailers in different areas to understand their response to new products, competitors' strategies, and demands in various localities. The surveys found that retailer responses varied depending on previous sales, ability to differentiate products, and demands in local areas. Competitors were found to aggressively promote their brands through advertising. In conclusion, some retailers were open to new products while others preferred maintaining existing relationships. Feedback suggested improving communication, providing incentives, and addressing limitations like decision-making processes and lack of time/information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Internship Report

    on Analysis of Market Retailers

    By:

    LBSIMT, Bareilly Interns


     Observation & Feedback
     Research Objectives
     Retailers Survey
     Area Analysis
    Table Of  Market Response

    Contents  Competitors Strategies


     Conclusion
     Feedback
     Limitations
    As compare to the competitors products, we have used
    different types of products that Homtop offers and have a
    great experience using the products and homtop offers better
    type of quality in compare to their competitors, if not, same.
    Observation Reviews that we’ve got from our family members are as
    & follows:
    Feedback • Comparatively Low-price.
    • Offers the same quality as compare to market leader.
    • Great Deals on every Products.
    • More Quantity as compare to Other Brands.
    We’ve done several activities major of which are Surveys of Retailers,
    because we have to analyze the different areas and retailers
    response for new products in the market and get the best opinion
    out of consumers .
    Sales is one of a part for which we have to do surveys at different
    areas by which we can get the best option for increasing the sales
    Research output for company.
    Objectives
    Other Objectives are:
    Sales
    Advertisement
    Marketing
    Hiring
    Event Planning
    Retailers have a mix response according to several factors:
    • Area Sales
    • Customer Response
    • Competitors Brands Reach
    • Profit Margin on Competitors Products
    Retailer
    • Reach of Retailers around Localities
    Surveys
    • Demand of Products at retailer in different areas
    • Response of new products in the market
    Every area have different types of consumers who have
    various aspects regarding new products such as:
    Low Demand
    New Product demand
    Area Analysis Competitors Product demands
    Previous Response of new product
    Customer feedback of new products
    Response of product depends upon previous sales made by Sales team which gives
    us room to introduce the product to the retailers. Retailer’s response categories are
    as follows:
    Market • Not Very Much in Demand

    Response • Product quality are not fully mark able by consumers


    • Previous Sales team doesn’t initiate in re-order of products
    • Some retailers are not able to differentiate between the product.
    Competitors are targeting and capturing audience through aggressive advertisement
    and digital media leverage.

    Competitors They have their consumers as a brand promoters.

    Strategies Live demo of products at very big scale.

    Increase the reach of the product without defaming competitors brands.


    People in the market, some of them want to promote a new upcoming brand but
    some of them don’t ,
    people in the market are ready to answer the survey without any hesitation and are
    willing to start a new business relationship with the company.
    Retailers are ok in answering the survey but ended up not interested in order to sell
    the products
    Conclusion Some people who don’t even want to answer the survey and continue to conduct
    there business without any difficulties or don’t want to accept the challenges comes
    with the business.
    While doing research, performing several surveys for every departments of Homtop
    so that they can easily perform for future activities.
    Events need to be performed at monthly basis.
    Feedback Surveys/ Reiki to be done on quarterly or half-yearly basis.
    Pitch Line need to be prepared.
    Proper Induction and follow up trainings should be schedule periodically.
    1. Vague communication
    2. Decision Making Process
    Limitations 3.
    4.
    Incentives
    Lack Of time
    5. Lack Of Information
    THANK YOU

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