REVIEW FOR FIRST QUARTRE

EXAMINATION IN
ENTREPRENEURSHIP
1. Includes all natural resources and the ecosystem
that defines the habitat of man, animals, plants,
and minerals.
a. Economic Environment
b. Political Environment
c. Social Environment
d. Ecological Environment

d
 It makes or breaks competing participants in
any industry.
a. Technological Environment
b. Ecological Environment
c. Social Environment
d. Political Environment

a
3. The business plan must articulate the laws,
rules, and regulations governing the business, and
the industry that the enterprise is in.

a. Environmental and Regulatory Compliance b.

Business Permit
c. Building Permit
d. none of the above

a
4. Allows the entrepreneur to see things in a
very positive and optimistic light in the midst
of crisis or difficult situations.

a. Entrepreneurial mind frame

b. Entrepreneurial heart flame
c. Entrepreneurial gut game
d. none of the above

a
5. It also known as surging passion, refers to the
entrepreneur’s fulfilment in the act and process
of discovery.

a. Entrepreneurial mind frame

b. Entrepreneurial heart flame
c. Entrepreneurial gut game
d. none of the above

b
6. It refers to the ability of the entrepreneur to
sense without using the five senses.

a. Entrepreneurial mind frame

b. Entrepreneurial heart flame
c. Entrepreneurial gut game d.
none of the above

b
7. It refers to the specific target market segment of a
particular enterprise.
a. macromarket
b. micromarket
c. consumer preferences
d. consumer dislikes

b
8. The tastes of particular groups of people.

a.macromarket
b. micromarket
c. consumer preferences
d. consumer dislike

c
9. It refer to the things that irritate customers.

a. macromarket
b. micromarket
c. consumer preferences
d. consumer dislikes

d
10. The opportunity must be aligned with what
you have as your personal vision, mission, and
objectives for the enterprise you want to set up.

a.relevance
b. resonance
c. reinforcement
d. revenues

a
12. How does the opportunity resonate with the
entrepreneur’s personal interests, talents, and
skills?
a. relevance
b. resonance
c. reinforcement
d. revenues

c
13. It is important to determine the sales
potential of the products or services you want
to offer.
a. relevance
b. resonance
c. reinforcement
d. revenues

d
14. Opportunities that have good chances of
expanding through branches, distributorships,
dealerships, or franchise outlets in order to attain
rapid growth are better opportunities.
a. responsiveness
b. reach
c. range
d. revolutionary impact

b
15. The opportunity can potentially lead to a wide
range of possible product or service offerings,
thus, tapping many market segments of the
industry.
a. responsiveness
b. reach
c. range
d. revolutionary impact

c
16. If the opportunity that you want to pursue
addresses the unfulfilled or underserved needs and
wants of customers, then you have a better chance
of succeeding.
a. responsiveness
b. reach
c. range
d. revolutionary impact

a
17. If you think that the opportunity will most likely
be the “next big thing” or even a game-changer that
will revolutionize the industry, then there is a big
potential for the chosen opportunity.
a. responsiveness
b. reach
c. range
d. revolutionary impact

a
18. It is a fact that products with low costs of
production and operations but are sold at higher
prices will definitely yield the highest returns on
investments.
a. Risk
b. Return
c. Relative Ease of Implementation
d. Resources Required

b
19. Will the opportunity be relatively easy to
implement for the entrepreneur or will there be a
lot of obstacles and competency gaps to
overcome?
a. Risk
b. Return
c. Relative Ease of Implementation
d. Resources Required

c
20. Opportunities requiring fewer resources from
the entrepreneur may be more favoured than those
requiring more resources.
a. Risk
b. Return
c. Relative Ease of Implementation
d. Resources Required

a
21. Statement I. In an entrepreneurial endeavour, there will
always be risks.
Statement II. Some opportunities carry more risks than
others, such as those with high technological, market,

financial, and people risks.

a. Only Statement I is correct

b. Only Statement II is correct
c. Statement I and II are correct
d. Both Statement are incorrect

c
22. The following are the Masters of Business Plan, EXCEPT
I. The entrepreneur who must set the navigational course
II. The investors and financier
III. The managers and staff of the organization so they know the
strategies and programs of the enterprise

a. I b. II and III c. III and I d. none of the above

d
23. Statement I. Business Goals shows the future and long-
term prospects of the enterprise
Statement II. Business Goals Composed of the vision,
mission, objectives, key result areas, and performance
indicators of the enterprise

a. Only Statement I is correct

b. Only Statement II is correct
c. Statement I and II are correct
d. Both Statement are incorrect

c
 24. Factors That Are Contained in a Pre-Feasibility Study
I. Market potential and prospects
II. Availability and appropriateness of technology
III. Project investment and detailed cost estimates
IV. Financial forecast and determination of financial
feasibility
a. I and II b. I, II, and III c. IV and III d. I, II, III, and IV

a
25. Things to Consider in Writing the Feasibility Study
I. A more in-depth study of market potential to ensure that the
business proposal will reach the forecasted sales figures
II. Proof that the product or services being offered has the right
design, attributes, specifications and preferred features
III. Proof that the entrepreneur and his or her team have the
necessary experience, skills, and capabilities to maximize the venture’s
chances of success
IV. Legal visibility
a. I and II
b. I, II, and III

d
c. IV and III
d. I, II, III, and IV
26. The following are the Key Points in Going about the “Questioning” to
Craft a Positioning Statement, EXCEPT
I. What are the main customer segments?
II. What are the different product attributes and features of each
of the competitors?
III. What are the existing marketing practices of the various
competitors?
IV. What are the market preferences of consumers when it comes
the products being offered?

a. I b. II c. IV and III d. none of the above

d
27. The ff. are the Market Research Methodologies, EXCEPT
I. Sales Data Mining III. Observation Technique
II. Focus Group Discussion IV. Survey Research
a. I b. II and III c. IV d. none of the above

d
28. Focus Group Discussion can be used to address substantive issues such as:
I. Understanding consumers’ perceptions, preferences, and
behaviour concerning a product category;
II. Obtaining impressions on new product concepts;
III. Generating new ideas about older products;
IV. Developing creative concepts and copy material fadvertisements;
V. Securing price impressions; and
VI. Obtaining preliminary consumer reaction to specific
marketing programs.
EXCEPT

a. I and II b. III and IVc. V and VI d. none of the above

d
29. The ff. are the key decisions to be made in an FGD, EXCEPT
I. respondent selection
II. sample size
III. data gathering
IV. data analysis

a. I b. II and III c. IV d. none of the above

d
30. Respondent selection in FGD includes the ff., EXCEPT
I. the definition of the respondents
II. the classification of the respondents
III. the screening of respondents

a. I b. II c. III d. none of the above