“

Company Name:
Yushi
Type of Service:
Servicing and
Consultant in
Hardware and
Software

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Contents
✔ Approach and Methodology ✔ Why will the company have the edge in
✔ About the Company the market?
✔ Mission and Vision ✔ Advantage Of This Company
✔ About the Service In Software ✔ Limitations Of This Company
✔ About the Service in Consultant and
✔ Competitors
Hardware Devices
✔
✔ Problem Identification &
Distribution Channel For B2B
Recommendations
✔ Distribution Channels that my company
will use ✔ Innovative Strategy
✔ Disadvantage of Distribution Channel ✔ Learnings from the Project
✔ Advantage of Distribution Channel
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 Approach and Methodology :
Approach 2 is used for the formation of this project.

I have chosen the servicing and consultant company for this project. My company name is
Yushi. My company will provide consultant, software, and hardware service devices to another
business firm.

I am choosing the servicing nature of a B2B company for this project because from my research
I have seen that many big B2B companies are engaged in this type of professional business
and also this type of business is growing in nature and also they charge heavy fees from the
companies who use their services mostly big firms can afford this type of services. In my
project, I will try to resolve these heavy fees issues because many companies want to use this
type of B2B service but due to high charges, many small firms are not able to use these service.
For example, Pwc firm is servicing and consultant company in finance and they charge highly
for their services only big firms can afford their services, not small firms.
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 About the
Company
My company name is Yushi. It is a start-up
company and it is a servicing company. My
company will provide another business firm
service with consultant, software, and hardware
service for devices..
My company will be focusing on small B2B
companies and some exceptional B2B
companies also as by achieving getting work
from some big companies will help the
company in building a reputation and getting
recognition in the market and also it will in the
growth of the company. 4
Mission and Vision
Mission: In order to help small B2B Vision: We want to be the top
businesses become more effective, software and consulting firm for small
productive, and profitable, we strive B2B businesses, known for our
to provide them with the most up-to- creative solutions, top-notch client
date IT solutions and software. By care, and dedication to achieving
giving our clients the knowledge and quantifiable outcomes. We hope to
direction they require to successfully develop enduring relationships with
navigate the complicated world of our clients by assisting them in using
technology, we seek to be a technology wisely to accomplish their
dependable and trustworthy partner. business objectives. 5
 About the Service In Software
My Company will provide software services, including custom software development,
Cloud computing, Cybersecurity solutions, and customer relationship management.

✔ Custom Software Development: In this company will make customise the software
according to customer needs
✔ Cloud Computing: B2B companies can use these services to manage their data and
apps more effectively.
✔ Cybersecurity Solutions: To assist businesses in safeguarding their sensitive data
and assets, cybersecurity solutions include threat detection, risk assessment, and
data protection.
✔ Customer Relationship: Management: Assist companies in managing client
interactions, tracking leads, and enhancing their sales and marketing initiatives .
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About the Service in Consultant
and Hardware Devices
As a consultant company will provide service as training and
advisory to other B2B companies, It will touch on those subjects in
which the company will provide information like which software
the B2B firm should use that will be according to company needs
and also training and support services that will help B2B
companies learn how to use new software.
In Hardware company will sell hardware devices to B2B
companies and will try to approach companies on a tender basis
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Distribution Channel For B2B

1.Direct sales:This entails selling goods or services directly to clients without the
use of any middlemen.

2.Distributors:Distributors purchase goods from producers and then resell them

to third parties or end customers. Companies frequently offer extra services as
well, like logistics, technical assistance, and inventory management.

3.E-commerce: B2B businesses have the option of selling their goods or services
online via their own websites or third-party marketplaces. This can apply to both
direct sales and sales made using middlemen like wholesalers.
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 Distribution Channel For B2B

4.Telesales: Telesales is the practice of selling goods or services to customers directly

through the phone or the internet. It is possible to combine this with other distribution
channels, such e-commerce or wholesalers, to reach a broad audience at a reasonable
cost.
5.Channel partners: B2B companies might collaborate with other businesses or institutions
to reach their target market. This can involve co-branding, joint marketing, and other
collaborative initiatives to boost revenue and widen the target market
.

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Distribution Channels That My
Company Will Use
My Company will use this Direct Sales, Distributor, E-Commerce, Telesales and
Channel Partners channel to promote the sales of my service. My company will focus
on e-commerce most in all these channels as it social media platforms like Facebook,
Instagram, YouTube etc. Nowadays, companies use these channels to attract and spread
awareness among customers about their products. Also, through Email marketing can
spread awareness about the service Yushi company a lot in. My company will use lead
generation tools and buy email lists to send out mass emails at a low cost. By
this method, a lot of companies will also become aware of the startup company

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Distribution Channels That My
Company Will Use
Also, collaborating with other B2B companies with a big
market name will benefit my company. Other companies will
become aware of Yushi company's existence, and my
company will grow faster; this collaboration will help me
reach the target customer. But in the end, Digital marketing
will be more beneficial to my company at the startup level as
it will be cost-effective and trackable and help attract
customers faster. 11
Advantage of Distribution
Channel
1.Easier access to a wider consumer base: B2B distribution channels help enterprises
connect with a larger audience than they could on their own. Revenue and sales may rise
as a result of this.
2. Cost savings: By outsourcing certain duties to channel partners, such as marketing,
sales, and logistics, B2B distribution channels can help firms lower their expenses.
3. Enhanced productivity: By streamlining the supply chain and cutting lead times, B2B
distribution channels can assist companies in enhancing their operational productivity.
4. Improved customer service: Businesses can improve customer service by using B2B
distribution channels to make sure that items are accessible when and when customers
need them.
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 Disadvantage of Distribution
Channel
1. Limited reach: Because B2B distribution channels are created to cater to a particular target
market, they frequently have a restricted reach. This may reduce a business's pool of prospective
clients
.2. High cost: B2B distribution channels can be expensive to build and operate, especially if they
include intermediaries like wholesalers or distributors.
3. Dependency on intermediaries: B2B enterprises that depend on intermediaries for distribution
may struggle to maintain control over the process and find it challenging to ensure that their
products are being efficiently marketed and sold.
4. Limited consumer engagement: B2B distribution channels may restrict direct customer
interaction, making it challenging for businesses to develop relationships with their clients and
obtain insightful feedback on their goods and services. 13
Why will the company have
the edge in the market?

My services will have an edge in the market as in the

beginning, my company will offer service at lower and
affordable prices, and also my Yushi company will provide
customised service at an affordable rate which might my
company will provide at a higher cost. Also, many B2B
companies want to use software services in their
companies. Still, only big companies can afford this
servicing company, plus my company will provide a
consultant facility too which will include advice on which
type of software will be suitable for the B2B company and
also in hardware.
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Why will the company have
the edge in the market?
This kind of service is expensive and is being offered by big
firms and small B2B firm can’t afford it, so here my
company will provide this service to other small B2B firm at
an affordable rate and many B2B who are not able to use to
this service company due to budget restriction will now be
able to experience this service through Yushi company. My
company will provide software, hardware and consultant
service at an affordable rate 15
Advantage Of This Company
1.Expertise: A software plus consultant servicing organisation can offer business
consulting and software development proficiency. Small B2B businesses can benefit from
this by having a better understanding of their needs and the ability to create software
solutions that support their objectives.
2. Customization: A software plus consultant servicing firm can offer software solutions
that are specifically tailored to the requirements of small B2B businesses. They may be
able to expand their firm and compete better in their sector.
3. Cost-effectiveness: A software plus consultant servicing firm can deliver software
solutions that are suited to the particular requirements of small B2B businesses at a
reasonable price. Small B2B businesses can save money and manage their budgets more
effectively. 16
Advantage Of This Company
4. Technical assistance: To maintain the seamless operation of small B2B
enterprises' software solutions and to address any potential problems, a software
plus consultant servicing company can offer ongoing technical support.
5. Business consulting: A software-plus-consultant-servicing company can
offer business consulting services to small B2B businesses to help them expand,
enhance operations, and streamline their procedures.

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 Limitations Of This Company
1. Limited resources: As a start-up, a software plus consultant servicing
company may only have a small amount of financial resources, human
resources, and technological infrastructure. This might be difficult when
going up against bigger, more established businesses.
2. Low brand awareness: A software plus consultant servicing company
may be a startup with little brand recognition, which might make it difficult
to draw in and keep customers.
3. Limited experience: A startup might not have as much experience as more
seasoned businesses, which could restrict the services they can provide and
the caliber of those services. 18
Limitations Of This Company
4. Limited customer base: A startup may have a small customer
base, making it difficult to expand and succeed in the long run.
5.Lack of credibility: As a young firm, a software plus consultant
servicing company may not be seen favorably by potential
customers, making it challenging to secure new business.

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Competitors
1. Tata Consultancy Services
2. PwC Consulting
3. Cognizant
4. Accenture
5. IBM Global Services
6. Deloitte Consulting
7. McKinsey & Company
8. Cognizant
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 Problem Identification &
Recommendations
1. Lack of brand awareness: In the beginning, Yushi company may not have the same
brand recognition as established ones, making it challenging to draw customers. To solve
this problem, my company must establish its brand through marketing and advertising
initiatives, networking, and offering first-rate service to customers.
2. Restricted funds: Yushi company might not have enough money to hire a large crew,
buy pricey technology, or launch marketing efforts. The answer to this issue is to
prioritise essential services and allocate funds to projects that will yield the greatest rate
of return.
3. Getting the right talent: As a startup, Yushi may find it difficult to draw in the best
candidates because it is up against more established businesses with greater resources. In
order to meet this issue, the Yushi organisation can provide distinctive options, such as 21
 Problem Identification &
Recommendations
4. Client expectations: Due to a lack of resources or experience, Yushi
Company may find it challenging to meet the high expectations of its clients.
Setting clear expectations and maintaining constant contact with clients during
the engagement phase will help solve this issue. To help employees expand their
skills and expertise, Yushi company might also need to invest in training and
development programmes.
5. Keeping up with technical advancements: As technology develops quickly,
Yushi may struggle to stay up with the newest trends. The business can spend on
Research & Development to address this issue, work with other industry
participants, and go to industry conferences and events to be informed of the 22
Innovative Strategy
1. Providing our B2B clients a full solution through a special combination of software,
consulting, and hardware services.
2. 2. Creating tailored solutions rather than adopting a one-size-fits-all strategy to
address the unique needs of their clientele.
3. The start-up can provide novel pricing structures, including pay-per-use or
subscription-based ones, which are more adaptable and practical for small B2B
companies.
4. My startup's ability to offer complete solutions to small B2B companies thanks to
the mix of software and consulting services is one of its unique selling points.
Working with a single service provider can allow them to save time and resources.
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Learnings from the Project
Through this project, I am able to learn
about Business to Business(B2B) models,
distribution channels, and about various
market strategies that can be used to
distribute products/services and to make
people aware of your product/service. I
also learned about various software B2B
companies can use to sell their services
and products.

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