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    Business Communication

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    maleeha shahzad
    The document provides an overview of a presentation for a proposed online health insurance provider called OHIP. The presentation covers introducing the idea to address issues with current insurance, the company profile and business model. It discusses customer segments, value propositions, funding requirements and sources. The conclusion states how OHIP will help people access healthcare anywhere and increase access to insurance and healthcare in the country.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Business Communication

    Uploaded by

    maleeha shahzad
    10 views15 pages
    The document provides an overview of a presentation for a proposed online health insurance provider called OHIP. The presentation covers introducing the idea to address issues with current insurance, the company profile and business model. It discusses customer segments, value propositions, funding requirements and sources. The conclusion states how OHIP will help people access healthcare anywhere and increase access to insurance and healthcare in the country.

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    The document provides an overview of a presentation for a proposed online health insurance provider called OHIP. The presentation covers introducing the idea to address issues with current insurance, the company profile and business model. It discusses customer segments, value propositions, funding requirements and sources. The conclusion states how OHIP will help people access healthcare anywhere and increase access to insurance and healthcare in the country.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views15 pages

    Business Communication

    Uploaded by

    maleeha shahzad
    The document provides an overview of a presentation for a proposed online health insurance provider called OHIP. The presentation covers introducing the idea to address issues with current insurance, the company profile and business model. It discusses customer segments, value propositions, funding requirements and sources. The conclusion states how OHIP will help people access healthcare anywhere and increase access to insurance and healthcare in the country.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 15

    MBB7061M Business Development and Value Creation 2022-23

    OHIP- ONLINE HEALTH INSURANCE


    PROVIDER
    PRESENTING BY
    GROUP 2

    ALISHA KHADKA 220017789 ASWAD KASARGOD MOHAMMAD 220185918


    MANASA KUNINTI 220232603 ISHA KHADGI 210131457
    www.yorksj.ac.uk
    PRESENTATION OVERVIEW
    • INTRODUCTION
    • IDEA GENERATION
    • COMPANY PROFILE
    • BUSINESS MODEL CANVAS
    • CUSTOMER SEGMENTS (STP MODEL)
    • VALUE PROPOSITION
    • FUNDING REQUIREMENTS
    • FUNDING SOURCES
    • CONCLUSION
    INTRODUCTION

    • Lagging behind the insurance policy


    • Time-consuming
    • Complex process
    • Lack of Trust
    • Unaffordable insurance policy

    To overcome these problems

    INTRODUCIN
    G
    IDEA GENERATION
     Each and every person will be able to get simple
    health insurance coverage through the
    development of this app
     Easy accessible at any time with cost-effectiveness
     Time-saving process
     Provide Health Care Assistant Facilities
    COMPANY PROFILE
     Online service provider
     24/7 availability
     Easily Accessible
     Affordable for everyone
     Cost-effective
     Easy claiming process
     Online Health care Services provide
     Medicine Delivery
    BUSINESS MODEL CANVAS
    KEY PARTNER KEY ACTIVITY VALUE PROPOSITION
    • SOFTWARE DEVELOPER • ONLINE HEALTH • EASILY ACCESSIBLE
    COMPANIES INSURANCE AND 24/7 • AFFORDABLE PRICE
    • GOVERNMENT AND HEALTH SERVICE • 24/7 INSURANCE REPORT AVAILABILITY
    PRIVATE HEALTH PROVIDER
    • 24/7 CUSTOMER SERVICE
    SECTORS
    • PHARMACEUTICALS KEY RESOURCES • TELEPHONIC AND INTERNET SERVICE
    • BUSINESS CONSULTANT • SOFTWARE DEVELOPER GUIDE FOR MEDICAL SERVICE AND
    • CUSTOMER SERVICE • MEDICAL SERVICE PHARMACEUTICAL SERVICE
    CENTER PROVIDER • TRANSPARENT SCHEMES

    COST STRUCTURE CHANNELS


    APPROX £131800 CAPITAL COST FROM INVESTORS, BANK • SOCIAL MEDIA
    LOAN, CROWDFUNDING, AND LENDERS ON THE PROPORTION • WORD OF MOUTH
    OF 50%, 30%, 10%, AND 10% RESPECTIVELY. • CUSTOMER FEEDBACK
    • CHATBOTS
    CUSTOMER RELATIONSHIP
    • OFFERS AND DISCOUNT REVENUE
    • EASY CLAIM • REVENUE WILL BE GENERATED VIA BRAND
    • REFERRAL REWARDS ENDORSEMENT
    • HEALTH CARE GUIDANCE • INVESTING PREMIUM INCOME
    • PROVIDE MEDICAL SERVICE WITH EASE IRRESPECTIVE • PROVIDE LOAN SERVICES
    OF REGION • COMMISSION FROM MEDICAL SERVICES
    CUSTOMER SEGMENTS
    SEGMENTATION TARGETING POSITIONING

    Demographic- by person Immigrants Use social media to reach


    attributes its desired market
    Geographic- by country, People of every region Use AI for advertisement
    region and state which includes hilly,
    Psychographic- by terrain and Himalayan People Awareness Program
    personality, lifestyle and region
    values
    Behavioral- by loyalty Based on social, legal and Using Mix marketing
    technological barriers Strategy to promote the
    application
    VALUE PROPOSITION
    • Since 91% of the total population of Nepal
    has internet access, OHIP can be accessible by
    most of the people in Nepal
    • Only 5% of the total population of Nepal has
    been authorized health insurance which is
    due to affordability, OHIP can provide health
    insurance with affordable price schemes
    • Customer can access their insurance report
    anytime
    • Insurance Alarm
    • Service will be provided at every place
    irrespective of region
    FUNDING REQUIREMENTS
    REQUIRED START-UP EXPENSES REQUIRED START-UP ASSETS

    Cash £5000
    Software Develop £4000
    Current Assets £10000
    Rent/Lease £75000 Long-Term Assets £8000
    Utilities £1500 Other £10000
    Advertising £2500
    License & Permits £1500 Total Assets £33000
    Insurance £800
    Human Resources £2000
    Research & Development £1000

    Tax £500
    Wages £5000
    Others £5000
    REQUIRED START-UP £131800
    Total Expenses £98800
    CAPITAL
    FUNDING SOURCES
    Sales
    Investors Bank Loan Crowd Funding Social Lending

    10%

    10%

    50%

    30%
    PROJECTED KEY FINANCIALS
    5

    3
    In Pounds 1 m

    0 2022 2023 2024 2025

    -1

    -2
    Sales Gross Profit Net Profit
    CONCLUSION

    • OHIP will help people to ensure their health condition as it will provide
    health care service and guidance every time
    • OHIP will help the country to be strong as a strong health service provider
    • It will also increase the country’s economy by providing employment
    opportunities to the people
    • Encourage people to start the online business
    • People of Himalayan regions travel 2 to 3 hours just to get simple medical
    services, which will be facilitated instantly
    ANY QUESTION?
    REFERENCES
    • Acharya, D., Devkota, B., & Wagle, B. P. (2019). Factors Associated to the Enrollment in Health Insurance: An Experience from Selected Districts of Nepal.
    Asian Social Science, 15(2). doi:10.5539/ass.v15n2p90
    • Basaza, R., Criel, B., & Van der Stuyft, P. (2007). Low enrolment in Ugandan Community Health Insurance Schemes: underlying causes and policy
    implications. BMC health services research, 7(1), 1-12.
    • Criel, B. (1998): District-based Health Insurance in sub-Saharan Africa, Part 1: From Theory to Practice, Studies in Health Services Organisation &
    Policy, 9, ITGPress. Dalinjong, P. A., & Laar, A. S. (2012). The national health insurance scheme: perceptions and experiences of health care providers and
    clients in two districts of Ghana. Health economics review, 2(1), 1-13.
    • Fadlallah, R., El-Jardali, F., Hemadi, N., Morsi, R. Z., Samra, C. A. A., Ahmad, A., . . . Akl, E. A. (2018). Barriers and facilitators to implementation,
    uptake and sustainability of communitybased health insurance schemes in low-and middle-income countries: a systematic review. International journal for
    equity in health, 17(1), 13.
    • Fusheini, A. (2016). The politico-economic challenges of Ghana’s national health insurance scheme implementation. International journal of health policy
    and management, 5(9), 543. Ghimire, Sapkota, V. P., & Poudyal, A. K. (2019). Factors associated with enrolment of households in Nepal’s national health
    insurance program. International journal of health policy and management, 8(11), 636.
    • Ghimire, R. (2013). Community based health insurance practices in Nepal. International Research and Reviews, An International Research Refereed, 2(4).
    Retrieved from http://ssrn.com/abstract=2374082
    • Health Insurance Board (HIB). (2020). Health Insurance Act 2017. Retrieved from https://hib.gov.np/en/detail/b-ai
    • Health Insurance Board (HIB). (2021). about us. Retrieved from https://hib.gov.np/en/pages/about-us

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