Gembucks New

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GROUP 4

ALQUIZAR, IAN D.
BORROMEO, REGINE JOY B.
DEOCADEZ, ELVIN S.
GARGANTA, JOHN DAVE L.
MAALAT, LOURIE MAE G.
SALVADOR, JOHN RENZ N.
VILLARINO, BIGTHAN JAMES G.
GEMBUCK
“THE TASTE OF GLIMMER”

S
GEMBUCKS

Target Customers PRODUCTS AND SERVICES


We offer products such as hot and iced espresso
Senior Cit - beverages, smoothies, fresh-brewed coffee, non-coffee
izens blended beverages, tea, pastries and merchandise
20%
Students (mugs and accessories, package goods, and gifts).
40%

TARGET CUSTOMERS
Our target customers are students, regulars, and senior
Regulars citizens who like to refreshen their minds with coffees
40%
and smoothies match with pastries and other sweets.

3
VISION AND MISSION

VISION
Gembucks fastfood pictures itself as one of the top exporters
and producer of luxury, delicious, sweet and tasty foods.
Delivering good quality healthy food to all of its consumers.
 

MISSION
Gembucks aims to promote customers with the best tasting and
all natural foods, At Gembucks, we stay true to our word by
always providing the best quality experience, customer service,
and tasty foods.  
VALUES STATEMENT
1
Integrity
We are honest, transparent, accountable,
trustworthy, respectful, inclusive, and committed to
a high quality of work.

2
Excellence
We are dedicated to our vision for Gembucks and
strive to do our best in all aspect of work.

3
Ingenuity
We embrace opportunities and challenges with
collaboration, creativity, Innovation, courage,
optimism and adaptability.

4
Quality
We provide outstanding products and unsurpassed
service that, together, deliver, premium value to our
customers.

5
Customer commitment
We develop relationship that make a positive
difference in our customer lives.
PRODUCTS
AND
SERVICES
HOT AND ICED FRESH -
ESPRESSO BREWED
COFFEE

SMOOTHIES
NON-COFFEE
BLENDED PASTRIES TEAS
BEVERAGES
MERCHANDIS
E
SWOT
ANALYSIS
STRENGTHS

S 1 GOOD AT SALES
TALK
2
W
EXPERIENCED WORKERS

3 SELLING PRODUCTS AT AFFORDABLE PRICE

O 4 WELL-ORGANIZED STORE

T 5 COMFORTABLE PLACE
WEAKNESSES

S 1 REQUIRED HIGH CAPITAL

2
W
FEW VARIATION IN SEASONAL PRODUCTS

3 ABSENCES OF WORKERS

O 4 FAILING COFFEE TEST MARKET THUS LIMITING


THE

T
ABILITY TO COMPETE WITH COFFEE PROVIDERS
OPPORTUNITIES

S 1 COMPETITORS CLOSING DOWN

2
W
NEW HOUSING DEVELOPMENT

3 OPENING MORE JOINT VENTURES

O 4 EXPANSION OF BUSINESS INTO NEW


DEVELOPED PLACES IN PHILIPPINES

T
THREATS

S 1 NEW COMPETITORS MENU ITEMS


HIGH INFLATIONS RATES OF BASIC
2
W 3
COMMODITIES AND
RAW
NEW MATERIALS
COMPETITIONS OF SALES ALONG THE
NEIGHBORHOOD OF OPENING
O 4 COMPETITORS SUCCESSFUL MARKETING AND
PROMOTIONS OF PRODUCTS

T
ACTION
PLAN
BUSINESS:
GEMBUCKS (FAST FOOD)
GOAL:
To serve good quality and healthy food
to all of it’s consumers
OBJECTIVE (OUTCOME-
BASED)
To be the best in customer service and
tasty foods
ACTION PLAN

ACTIVITIES TARGET LEAD SUPPORTING


TO ACHIEVE DATE OR PRIORITY ACCOUNTABILI TEAM NOTES
OBJECTIVE REPORT TY MEMBERS
1. Identify most
feasible place options,
Maalat,
visit places which can Dec. 12 Be sure it has a
offer an eco-friendly High Garganta Borromeo,
atmosphere and sign DONE! good ambiance
contract of chosen Salvador
place.

2. Evaluate possible
suppliers of Garganta, Accord with
ingredients, Dec. 12 the cheap one
High Maalat Borromeo,
accessories and
DONE! but good in
equipment. Negotiate
and sign a contract.
Alquizar quality.
ACTION PLAN

ACTIVITIES TARGET LEAD SUPPORTING


TO ACHIEVE DATE OR PRIORITY ACCOUNTABILI TEAM NOTES
OBJECTIVE REPORT TY MEMBERS
3. Hire experienced Salvador, Choose the one
employees with Dec. 14
pleasing High Deocadez Alquizar, with so much
Pending… potential.
personality. Villarino
4. Sustain our good
customer service Villarino, Create a good
tasty food by AS relationship
High Garganta Deocadez,
maintaining the NEEDED with your
good environment Maalat colleagues.
within our store.
THANK
YOU

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