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    502 AAssessment Task 1

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    502 AAssessment Task 1

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    30 views8 pages

    502 AAssessment Task 1

    Uploaded by

    brunos cleaning

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 8

    SMMMSM502A

    Plan, Implement and Manage CONTENTS:


    Mainstream Social Media STAGE 1. Research & Social Media Network
    Marketing Strategies Selection
    1.1 Business Overview
    1.2 Marketing Opportunities
    Assessment Task 1 1.3 Social Media Networks
    SOCIAL MEDIA MARKETING 1.4 Social Media Marketing Audit
    1.5 Market Trends
    STRATEGY & IMPLEMENTATION 16. Case Studies

    STAGE 2. Strategy Definition


    2.1 Social Media Marketing Strategy

    MEGA
    Overall satisfactory with discussion the
    assessment tasks. Could give more good, more
    ANDREIA BRITO detailed and more relevant matter for quality
    27/01/2020 work.

    © 2018 Social Media College


    1.1 BUSINESS OVERVIEW
    Provide an overview of your chosen organisation by answering the questions below:

    1. What is the name of your organisation?

    O batom viajante ( The traveling lipstick) : https://obatomviajante.com.br/

    2. What products and/or services does the organisation offer?

    O batom viajante is a online travel agency created by a woman to womens. It offer travel
    packages, flight, accomodation, activities and more.

    3. Who are your organisation’s target customers?

    Woman in all ages that want to do solo trips

    4. What are the main sales channels? Online, wholesale, retail, telesales, etc.

    O Batom viajante utilises online sell as main sales channel

    5. Where is your organisation located? What geographies does your organisation operate in?

    The head office is in Sao Paulo city, Brazil. Although the agency's ambitions is operate for all
    Portugueses speakers in the world.

    © SOCIAL MEDIA COLLEGE


    1.2 MARKETING OPPORTUNITIES
    Suitable
    Marketing mainstream Key considerations Mainstream Opportunities
    objectives network selected
    networks

    Sponsored post
    and a Owned: Facebook
    opportunity to group
    Facebook Messenger for
    use influencers
    Improve brand Youtube customer service
    is the key Instagram
    awareness Instagram
    consideration
    Twitter Paid: Boosted post
    to use
    Sponsored post
    Instagram in
    this case.

    Messenger for Owned:


    CTA and Messenger for
    Increase sales Facebook finalize sales customer
    conversions. Instagram conversion is Facebook service
    Whatsapp the key
    consideration Paid: Sponsored post
    in this case

    © SOCIAL MEDIA COLLEGE


    1.3 MAINSTREAM SOCIAL MEDIA NETWORKS

    Network Website URL Help Centre

    Facebook https://www.facebook.com https://www.facebook.com/help/

    Instagram https://www.instagram.com https://help.instagram.com

    Mainstream Twitter https://twitter.com https://help.twitter.com


    networks

    Linkedin https://www.linkedin.com https://www.linkedin.com › help › lin


    kedin

    YouTube Help - Google Support


    Youtube https://www.youtube.com

    © SOCIAL MEDIA COLLEGE


    1.4 SOCIAL MEDIA MARKETING AUDIT

    Audience
    Mainstream Active? No of Content Content
    Profile name engagement
    network (Yes/No) followers topics formats 1=low; 5=high

    O batom blog article


    Facebook Yes 2266 travel tips 2
    viajante link

    O batom Industry photo


    Instagram Yes 602 2
    viajante Updates collage

    Youtube No

    © SOCIAL MEDIA COLLEGE


    1.5 MARKET TRENDS

    Social media Impact on


    network Emerging trend 3rd party resource URL organisation Actions required

    The Organization need


    The growth of
    a facebook group to
    private
    complementing it’s
    communities https://sproutsocial.com/
    Facebook Mild page. Not only that,
    and tight-knit insights/social-media-trends/
    but also work on
    tribes.
    building a strong
    community

    https://
    The organization can
    influencermarketinghub.com
    Influencer have a strong positive
    Instagram /5-of-the-biggest-instagram- Strong
    Marketing. impact if uses this
    marketing-trends-that-will-
    trend in it favor.
    shape-2019/

    © SOCIAL MEDIA COLLEGE


    1.6 CASE STUDIES
    Mainstream Network Case Study 1 Mainstream Network Case Study 2

    Social media network Facebook Instagram

    Research URL https://www.facebook.com/business/ https://business.instagram.com/success/


    success/vinci-shoes milton-and-goose/

    Organisation Name Vinci Shoes MILTON & GOOSE

    2X 50% of clients got to know Milton & Goose on


    higher return on investment on platforms Instagram1
    * 2.8x increase in sales in the last quarter compared
    to the previous year
    Benchmarks 2X
    more sales * 4.6x increase in Black Friday sales in 2018
    compared to the previous year

    40% 38% of unique website visitors referred by Instagram


    lowest cost per action (sales) * or Facebook (fourth quarter 2018)

    The simplification of Vinci Shoes' ad


    Influencer shared on Instagram an image
    accounts has yielded great results for the
    Evaluate campaign of her daughter playing with M & G's toy
    effectiveness brand, strengthened its partnership with
    kitchen and it sparking traffic to the
    Facebook and even made it hire an
    company's website for three days.
    agency to take care of©future campaigns.
    SOCIAL MEDIA COLLEGE
    2.1 SOCIAL MEDIA MARKETING STRATEGY

    Social media Buyer stage Content Content


    Topic Content title Primary KPI
    network campaign format category

    All about my
    experience
    Created and
    Facebook Consideratio Product with 10 link clicks
    Blog article curated
    n reviews Capitolio per week
    Travel
    agency.

    10 sales
    Summer
    Promotions leads per
    Instagram Decision Images Created travels with
    month
    50% off

    © SOCIAL MEDIA COLLEGE

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