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    Arts q1wk7

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    JOVELYN BAQUIRAN
    This document discusses principles of art used in commercial design including balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. It defines each principle and provides examples. Balance can be symmetrical, asymmetrical, or radial. Emphasis is the part of a design that catches the viewer's attention. Movement guides the eye through an artwork along lines, edges or colors. Pattern and repetition involve duplicating elements to make a design seem active or unified. Proportion and rhythm create a sense of order or flow. Variety and unity work together to engage the viewer and create harmony. The document ends with an assessment asking the reader to identify true or false statements about the principles.

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    Arts q1wk7

    Uploaded by

    JOVELYN BAQUIRAN
    24 views19 pages
    This document discusses principles of art used in commercial design including balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. It defines each principle and provides examples. Balance can be symmetrical, asymmetrical, or radial. Emphasis is the part of a design that catches the viewer's attention. Movement guides the eye through an artwork along lines, edges or colors. Pattern and repetition involve duplicating elements to make a design seem active or unified. Proportion and rhythm create a sense of order or flow. Variety and unity work together to engage the viewer and create harmony. The document ends with an assessment asking the reader to identify true or false statements about the principles.

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    This document discusses principles of art used in commercial design including balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. It defines each principle and provides examples. Balance can be symmetrical, asymmetrical, or radial. Emphasis is the part of a design that catches the viewer's attention. Movement guides the eye through an artwork along lines, edges or colors. Pattern and repetition involve duplicating elements to make a design seem active or unified. Proportion and rhythm create a sense of order or flow. Variety and unity work together to engage the viewer and create harmony. The document ends with an assessment asking the reader to identify true or false statements about the principles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views19 pages

    Arts q1wk7

    Uploaded by

    JOVELYN BAQUIRAN
    This document discusses principles of art used in commercial design including balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. It defines each principle and provides examples. Balance can be symmetrical, asymmetrical, or radial. Emphasis is the part of a design that catches the viewer's attention. Movement guides the eye through an artwork along lines, edges or colors. Pattern and repetition involve duplicating elements to make a design seem active or unified. Proportion and rhythm create a sense of order or flow. Variety and unity work together to engage the viewer and create harmony. The document ends with an assessment asking the reader to identify true or false statements about the principles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    A RT S 6

    QUARTER 1- WEEK 7
    LESSON 3

    •PRINCIPLES APPLIED
    IN COMMERCIAL
    ARTS
    PRINCIPLES OF
    ART
    BALANCE
    • is the distribution of the visual weight
    of objects, colors, texture, and space.
    • If the design was a scale these
    elements should be balanced to make a
    design, feel stable.
    • In symmetrical balance, the elements used
    on one side of design are similar to those on
    the other side;
    • in asymmetrical balance, the other sides
    are different but still look balanced.
    • In radial balance, the elements are arranged
    around a central point and may be similar.
    EMPHASIS
    • is part of the design that catches the viewer’s
    attention.
    • Usually the artist will make one area stand
    out by contrasting it with other areas.
    • The area will be different in size, color,
    texture, shape, etc.
    MOVEMENT
    • is the path the viewer’s eye takes
    through the artwork, often to focal areas.
    • Such movements can be directed along
    lines edges, shape and color within the
    artwork.
    PAT T E R N

    •is the repetition of an


    object or symbol all over
    the artwork.
    REPETITION
    •works with pattern to make the
    artwork seem active.
    •The repetition of elements of
    design creates unity within
    artwork.
    P R O P O RT I O N
    • is the feeling of unity created when all
    parts (sizes, amounts, or number)
    relate well with each other.
    • When drawing the human figure,
    proportion can refer to the size of the
    head compared to the rest of the body.
    RHYTHM
    • is created when one or more elements of design
    are used repeatedly to create a feeling of
    organized movement.
    • Variety is essential to keep rhythm exciting an
    active, and moving the viewer around the
    artwork. Rhythm creates a mood like music or
    dancing.
    VA R I E T Y
    •is the use of several elements of
    design to hold the viewer’s
    attention and to guide the viewer’s
    eye through the artwork.
    UNITY
    •is the feeling of harmony
    between all parts of the
    artwork creating a sense of
    completeness.
    WHAT YOU HAVE
    LEARNED TODAY?
    ASSESSMENT
    •Read the statements
    conscientiously. Write TRUE if
    the statement is correct and
    FALSE if not.
    1. Balance is the roughness or smoothness of an artwork.
    2. Emphasis is the part of design that catches the viewer’s
    attention.
    3. Variety is the feeling of harmony among all parts of the
    artwork.
    4. Rhythm is created when one or more elements of design
    are used repeatedly to create a feeling of organized
    movement.
    5. Pattern is repetition of an object or symbol all over the
    artwork.

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