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Profile :
the word “isug” comes from
the word bisaya which means
brave. when the owner was
young, whenever she was
hungry, she liked to look for
the silog cooked by her
mother. Her mother always
said that by eating silog, you
get stronger and braver. it
impressed her to build a
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Strategy
Social Media Isug-Silogan will
place daily messages on social
media such as Facebook and Twitter
to keep customers interested. We
will even run promotions, flash
sales, and discounts just for their
social media readers. Print
Advertisement Tarpaulins, signage,
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Strategy
We will focus on establishing a
strong identity in our community
with a grand opening. All menu
items are moderately priced for the
area. Regular Customers will provide
a card (MY CARD) through which
they can avail 10% discount on
every 2 meals. Every customer will
be provided an Isug-Silogan key
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Vision
We envision on-the-go as a
primary source of tasty, quality,
budget-friendly, fast, and clean
meals for people on the go. We
endeavor to grow the brand all
over the Philippines and re-create
the unique and fun “Bacsi”
experience in universities,
workplaces, supermarkets, and
locations where we can serve
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Vision
We really just want to bring
quality silog and food on the
go to every Filipino. We
endeavor to provide superior
silog a quality and delicious
alternative that offers value
for money to people.
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Mission:
Silogan express is a
specialized business that
provides silog meals for
the people of Quezon city.
We are missioned to serve
them delicious food that
will satisfy them and also
help them to relive their
daily stresses of what to
eat for breakfast and
lunch by providing them
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Objective
The Silogan express aims
to: - Create diverse silog menus that are
affordable to return the profit within 1
month 2 weeks operation
- To become the “Best Tapsilog”
in Quezon City
- A store design that will be both visually
attractive to customers and designed for
fast and efficient operations.
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The La Mesa Eco Park

Background
The La Mesa Eco park and Resort
was established in the 1950s. it was
opened to the public and quickly
became a popular picnic
destination. La Mesa Eco park is
one of the Metro’s very last forests
that provide clean air to the city and
preserve endemic flora and fauna.
Long before it was established, La
The La Mesa Eco Mesa Eco park was part of the
Park 2,700-hectare La Mesa Watershed,
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Abstract Summary:
Isug-Silugan is a business that
offers food to its customers. It
offers affordable meals that are
ready to go. The meal is
packed in a box that can be
brought anywhere. It targets
the people in Quezon City,
especially the students who go
to school because of the
affordable yet delicious meals.
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Abstract Summary:
It is determined to be one of
the daily necessities of the
people of Urdaneta City, where
they can buy food for their
everyday breakfast and lunch.
Marketing Analysis
(S.W.O.T)
Company
name
Strengths Weakness Opportunity Treats

Isug-Silogan - Affordable - Small prace - Focus on a - New

Price - Spoled food growing competitors
- High-quality share of - Rising cost
food customers of key food
Competitors - Good service - Ability to ingredients
Company Strengths Weakness Opportunity
expand Treats
name
Carendera ni - Big space - Outdated - Attract new - An existing
Maria - Lots of equipment costumer carenderia with
dishes through special a similar
offers cuisine dinning
experience or
menu
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Company Name: Isug-Silogan

We decided to make this

our business name to
represent that eating food
makes us physically strong.
ISUG means MALAKAS
in tagalog
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Company Tag-line
“Busog-lusog sa
We'vesilog”
decided to put this
tagline because eating
silog makes you busog
and be malusog
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Company Name
and Tag-line
Gantt Chart Page 16

ACTIVIT JAN FED MAR APRI MAY JUNE JULY

Y CH L
Business
plan
Location
finding
Renovation
Supply
buying
Permits
Hiring
employees
FINAN Items
Kitchen Utensils
Quantity
1 set
Cost
Php 5,500.00

CIAL LPG 1kgs

Stove
2pcs
1
Php 1,060.00
Php 1,100.00
Refrigerator 1 Php 14,000.00
Box for the meals 300pcs Php 600.00
Disposable fork 300pcs Php 700.00
Disposable spoon 300pcs Php 700.00
Table 6pcs Php 8,464.00
Chair 48pcs Php 8,928.00
Cup 16oz 400pcs Php 175.00
Blender 2pcs Php 3,540.00
Pan 1 set Php 2,589.00
Strow 500pcs Php 285.00
Kitchen knife 1 set Php 528.00
Total: Php 48,169

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FINAN Items Quantity Cost

CIAL Tocino
Longganisa
100 packs
100 packs
Php 10,000.00
Php 10,600.00
Beef Tapa 100 packs Php 11,500.00
Porkchop 60kg Php 12,200.00
Chicken 60kg Php 12,000.00
Spam 20 boxes Php 11,000.00
Hatdog 50 packs Php 10,350.00
Egg 60 trays Php 10,500.00
Rice 10 sacks Php 20,200.00
Garlic 2 kilos Php 1,100.00
Total: Php 109,450.00

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FINAN
Items Cost
CIAL Renovation
1.5k for Sink Php 3,300.00
1.8k for cabinets and drawers
Lease payment (3 months Php 18,000.00
advance)
Business permit (BIR) Php 10,000.00
Mayor’s permit Php 3,000.00
Sanitation(php90.00)/ Fire Php 190.00
permit
Barangay clearance Php 500.00
Fire extinguisher Php 1,200.00
Total: Php 36,190.00
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Monthly
Expense
Expected Expense Cost
monthly
Salary Php 10,120.00
Rent Php 6,000.00
Electric bills Php 3,000.00
Water bills Php 1,000.00
Total: Php 20,120.00
All in all the total is Php 213,929.00
Our budget is Php 300,000.00

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Expected Sales per
Month Expected sales of Php 2,400.00
meal per month
Price Target Sales
Sales of meal Php 60.00 Php 120,000.00

Expected sales for drinks Per month Php 1,920.00

Price Target Sales
Sales for drinks Php 18.00 Php 28,800.00

EXPECTED SALES: Php 148,800.00

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Products and
Services
Best Seller:

Products and
Longsilog . . . P60.0
Tosilog . . . P60.0 (Fried Rice, Egg,

Services
Longganisa)
(Fried Rice, Egg,
Tocino)
Mixsilog . . .
Tapsilog . . . P60.0
P60.0 (Fried Rice, Egg,
(Fried Rice, Egg, Tocino, Beef
Beef Tapa) Tapa)

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Food

Products and
Spamsilog . . . P55.0
Porksilog . . . (Fried Rice, Egg,

Services
P70.0 Spam)
(Fried Rice, Egg,
Porkchop)
Hotsilog . . .
Chicksilog . . . P40.0
P70.0 (Fried Rice, Egg,
(Fried Rice, Egg, Hotdog)
Fried Chicken)

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Drinks
Juice

Products and
Soft Drinks Apple Juice . . . P30.0
Coke . . . P18.0 Pineapple Juice . . .

Services
Pepsi . . . P18.0 P30.0
Sprite . . . P18.0 Watermelon Juice . . .
Fanta . . . P18.0 P30.0
Orange Juice . . . P30.0
Ice Tae
Shake Lemon Ice Tea . .
Mango Shake . . . . P20.0
P40.0 Apple Ice Tea . . .
Banana Shake . . . P20.0
P40.0 Honey Ice
Avocado Shake . . Tea . . . P20.0
. P40.0 Mint Ice Tea . . . Page 25