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    CRM Framework

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    shree dalke
    This document provides an overview of McDonald's CRM strategy. McDonald's aims to provide real-time customer information to franchisees and managers through its CRM tools. This helps improve accuracy of reports and smarter decision making. The CRM software also provides a consumer database to better monitor and track customer relationships. It allows McDonald's to evaluate all restaurants to identify and quickly fix customer relationship issues. Reporting is a key advantage of McDonald's CRM platform for analyzing trends, opportunities, and interactions.

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    © All Rights Reserved
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    CRM Framework

    Uploaded by

    shree dalke
    48 views9 pages
    This document provides an overview of McDonald's CRM strategy. McDonald's aims to provide real-time customer information to franchisees and managers through its CRM tools. This helps improve accuracy of reports and smarter decision making. The CRM software also provides a consumer database to better monitor and track customer relationships. It allows McDonald's to evaluate all restaurants to identify and quickly fix customer relationship issues. Reporting is a key advantage of McDonald's CRM platform for analyzing trends, opportunities, and interactions.

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    CRM framework

    Original Title

    CRM FRAMEWORK

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    This document provides an overview of McDonald's CRM strategy. McDonald's aims to provide real-time customer information to franchisees and managers through its CRM tools. This helps improve accuracy of reports and smarter decision making. The CRM software also provides a consumer database to better monitor and track customer relationships. It allows McDonald's to evaluate all restaurants to identify and quickly fix customer relationship issues. Reporting is a key advantage of McDonald's CRM platform for analyzing trends, opportunities, and interactions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views9 pages

    CRM Framework

    Uploaded by

    shree dalke
    This document provides an overview of McDonald's CRM strategy. McDonald's aims to provide real-time customer information to franchisees and managers through its CRM tools. This helps improve accuracy of reports and smarter decision making. The CRM software also provides a consumer database to better monitor and track customer relationships. It allows McDonald's to evaluate all restaurants to identify and quickly fix customer relationship issues. Reporting is a key advantage of McDonald's CRM platform for analyzing trends, opportunities, and interactions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    CRM FRAMEWORK

    NAME: PADMASHREE DALKE


    MBA20A38, MARKETING 1
    INTRODUCTION
    McDonald's Corporation is an American
    multinational fast food corporation, founded in 1940
    as a restaurant operated by Richard and Maurice
    McDonald, in San Bernardino, California, United
    States
    McDonald’s offers its customers a wide variety of its
    menu items, along with drinks and other
    merchandise. It is known for its employee
    satisfaction, innovation, and commitment to quality.

    The mission of the company is, “To create


    delicious feel-good moments for everyone”. 
    PRODUCTS
    • McDonald's predominantly
    sells hamburgers, various types
    of chicken, chicken
    sandwiches, French fries, soft
    drinks, breakfast items, and
    desserts.

    • In most markets, McDonald's offers salads and


    vegetarian items, wraps and other localized fare.
    • On a seasonal basis, McDonald's offers the McRib
    sandwich.
    CRM Strategy at
    McDonald’s
    General Strategy 
    Firstly, McDonald’s general strategy included
    affordable meals to attract more customers and
    developed a price-slashing and low volumes policy.
    the McDonald’s CRM objectives were:
    • Providing real-time access to customer information
    for the franchisees and company managers. 
    • Integrating data from the dynamic restaurant network
    into effective CRM tools.
    • Improving the accuracy of the reports and delivering
    information for smarter decision-making.
    Enhancing customer experience
    • McDonald's number-one priority continues to
    be satisfying its customers' needs by serving
    great tasting, high-quality food in
    contemporary restaurants.
    • This focus on its customers is particularly
    critical in this uncertain environment,
    where ongoing volatility continues to
    negatively impact consumer sentiment and
    spending.
    Improved Customer Relationship
    The software used by McDonald’s provides
    improved data, real-time reporting, and immediate
    problem-solving solutions. It provides a consumer
    database that allows to monitor and keep track of
    the customer relationship throughout the brand. 

    Interaction with the Customer 


    This includes the customer interactions and
    preferences, providing better insights into consumer
    feedbacks to enhance customer satisfaction. Along
    with this, McDonald’s can evaluate all their
    restaurants, which means identifying the customer
    relationship issues and fixing them quickly.
    Accessibility
    • Accessibility-related efforts will include
    increasing the level and variety of
    conveniences provided to its customers through
    new restaurant openings, extended operating
    hours, stronger value platforms, and faster,
    more accurate service through innovative order
    taking.
    • With operational and financial discipline, the
    company will execute these priorities to
    increase McDonald's brand relevance.
    • Advantage of a CRM is that companies can
    target different audiences, proactively work
    with them and maintain relationships.
    • Moreover, you can also run reports to see
    where your opportunities are, how you
    interact with prospects and customers,
    trends in sales and customer service work,
    and more. Reporting is one of the most
    valuable advantages of the CRM platform,
    especially when it is enhanced by Artificial
    Intelligence.

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