TECHNOLOGY-BASED BUSINESS IDEA

BLUEPRINT
“IF YOU FAIL TO PLAN, YOU CAN PLAN
TO FAIL.”

—NAPOLEON HILL
 DEFINITION

It’s a written document

Converting the creative
idea and vision

Technology-
Based Business
Explaining ways new Idea (TBIB) Real, functioning and
product want to feasible product
achieve

Purpose for
Act as a road map commercialization
 TBIB Layout

Main Contents:
• Cover page
• Table of Contents
• 9 Elements of Business
Blueprint
Elements of Business Blueprint

Market Analysis & Strategies

Executive Summary

Management Team

Product/ Service Description

Financial Estimates

Technology Description
Elements of Business Blueprint

Project Milestones

Conclusions

Appendices
COVER PAGE

The cover page should include the

name of the company, its address, its
phone number, the data, and contact
information for the technopreneur.

TABLE OF CONTENTS

Included in the table of contents is a list of the sections,

sub- sections, and any appendices, and the page
numbers they can be found (for easy reference).
 EXECUTIVE SUMMARY

• The executive summary gives a brief overview of what is to follow and helps put all the
information into perspective. It provides a busy reader with everything that needs to be known
about the new venture’s distinctive nature.

• The summary includes some of the followings:

1.1 Brief description of the business and product concepts
1.2 The target market and projections
1.3. The competitive advantages
1.4. The profitability
1.5. The management team

• It is generally advisable to write the executive summary last when all the details of the
blueprint are available.
 Details about
1 product/ service
offered

Explain about
2 function of
product/service

Product/ Service Highlight unique

Description
3 features on how
it can add
significant value
Make a
comparision
4 between existing
product (market
penetration
Mention about current
development. Money &
5 time required for
develop, test &
introduce
 Put some photos,
6 graph and table
as supporter

Explain about
7 function of
product/service

Product/ Service Describe

Description
8 patent/propriety
features (if any)

Add some

9
opportunities from
product/service
development
 Technology Description

Special knowledge,
skills and previous
Determine key experienced needed
components
related to
Future technology
product/service or Regulations applied & market forecast
technology of use of
R&D and IP
technology to
involved
deliver
product/service
Marketing Strategy

How your product are going to fit into

marketplace?

Use Marketing Mix strategy:

1. Product
2. Price
3. Place (distribution)
4. Promotion

Poor strategy regarding even one of

the 4Ps can lead to business failure
 Market
Geographical Demographical
Segmentation
• Country region • Age
• City • Gender
• Population • Family Size
• Subway station • Occupation
• Density • Education
• Income
• Religion

Psychographic Behavioral
• Lifestyle • Occasions
• Social class • Degree of loyalty
• Attitudes • Usage
• Personal values • Buyer readiness stage
• Activity interest • User status
 Pricing
Fee that you will charge to customers.
Price is a function of your cost,
competition and customer. Your
customers must have desire, willingness
and ability to pay.
Pricing can be determined by considering:
1. Cost of production
2. Competitors’ price
3. The value of product based on how
people perceived the product in my
situations
 Describe if your company offer Discuss your methods in
servive, warranties or training handling service problems

Indicates the importance of that

Highlight the kind and term of any
service and warranties to warranties to be offered, whether
service will be handled by company
customers’ purchasing decision service people, agencies, dealers and
distributors, or return to the factory

Service and Warranty Policy

 Advertising and Promotion
Billboards Magazines
Business cards Personal selling  Activity of informing, persuading
and influencing the consumers’
Bus boards/shelters Radio
purchase decisions
Newspapers Signs
Contests Sponsor an event  Its a method that we choose to
Coupons Television communicate with target market
Direct mail Trade magazines
 Strategic plans are needed
Flyer Trade shows Day 2
includes timing, costs and
Giveaways Write an article expected return
Internet - Banner advertising Yellow/Super Pages
 Describe the approaches that
your company will use
MANAGEMENT
TEAM
This section includes the description of:

Key management
Organizational
Function that will personnel and
structure for
need to be filled their primary
venture
duties

Ownership
Board of director position of any
other investor
 Present the key management roles in the company
and the individual who will fill each position

If it is not possible to fill each executive role with a

full-time person without adding excessive overhead,
indicates how this functions will be performed (e.g.,
using part time specialists or consultants to
perform some functions), who will perform them
and when they will replaced by a full-time staff
members

Organization
 Key Management Personnel
For each key personnel, describe in
detail career highlights, particularly
relevant know-how and track record of
accomplishments that demonstrate
his/her ability to perform the assigned
role

Describe the exact duties and

responsibilities of each of the key
members
Management Compensation
and Ownership

State the salary to be paid, the share

ownership planned and the amount of
equity investment (if any) of each key
member of the management team

Indicate the supporting services that

will be required

Indicate the names and affiliations of

the legal, accounting, advertising,
consulting and banking advisors
selected for your venture and the
services each will provide
 The elements of a firm’s distribution strategy, including
such considerations as the selection of the appropriate
distribution channel, the determination of the degree of
market coverage, and the selection of the best modes of
transportation.

Distribution Channel
Producer Consumer

Producer Retailer Consumer

Producer Wholesaler Retailer Consumer

FINANCIAL
ESTIMATES
• Sound financial management is one of the best
ways for the business venture to remain
profitable and solvent. In this section think
through some of the general issues you will have
to address in your formal blueprint.
• To effectively manage your venture finances, plan
a sound, realistic budget by determining the
actual amount of money needed to start your
venture (start-up costs) and the amount needed
to keep it open (working capital or operating
costs).
One-time Start-up Costs One time activities include:
 when opening a new facility,
• Estimate the costs incurred in  introducing a new product or
conjunction with one-time service,
activities that the venture  conducting business in a new
undertakes
territory or with a new class of
customer or beneficiary,
EG:
• Furniture for your office or business.
 Initiate a new process in an existing
• Technology or automation machinery such as
tablets, computers, or printers
facility
• Initial inventory.
• Down payment for your business office or store.
 commencing new operation after
• Insurance, permits, and licenses.
• Unavoidable equipment such as Machinery,
considerable research and
vehicles, cash registers, and so on.
• Initial and basic office supplies.
discussion.
• Initial and basic business cards.
• Required technology equipment.
 Working Capital
• Working capital represents the amount of
initial expenditure required to finance the
daily operation until the business gets its first
sale.

• The amount of working capital is therefore

dependent upon the period until the firm can
generate enough sales to cover its short-term
expenditure.
EG:
• Credit or Loan payments
• Utilities such as internet, water, electricity, phone, gas and so on.
• Website – both hosting and maintenance services.
• Marketing your startup business
• Payroll and benefits for employees.
• Salaries for your employees.
• Legal or authorized services.
• Mortgage or rental payments.
• Ongoing supplies for your office such as pen, paper, etc.,
• Materials for marketing
• Accounting services.
• Business taxes.
• Legal Services.
Start-up Capital and
Financing

• Total start-up capital incorporates both

one-time start-up costs and working
capital needed to start a project.
• The most common source of finance for
new venture is the technopreneur’s own
equity contribution.
• The equity contribution can be in the
form of cash or assets.
• The next most common source of
finance is term loan by most commercial
banks. The term loan can be used to
finance fixed assets as well as working
capital requirements. The interest rate
and the loan period depend on the
current interest rate and the amount of
loan required respectively.
 This section provides readers with the timetable for various activities
to be accomplished
 It includes month-by-month schedule that show the deadlines or
milestones of activities critical to the venture’s success.

PROJECT
 Examples of Project
Milestones

Completion of design and development

Obtaining of sales representatives
Signing of distributors and dealers
Ordering of materials in production
quantities
Starting of production or operations
Receipt of first orders
Delivery of first sales
 Conclusions Appendices
o Any material that does not easily fit into the body
of a blueprint should appear in an appendix
o Examples of appendices include:

Resume of the
top management Photo/diagrams
team members

• End with a brief conclusion of the

main points of the blueprint Certain financial Market research
data projections