Operations Management
Operations Management
Operations Management
WELCOME TO:
OPERATIONS MANAGEMENT
Credit hours: 3
Chapter 1
The Nature of Operations
1.1.Operations Management Definition
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Operations Management
• Strategy • Inventory
• Output Planning Management
• Capacity Planning • Materials
• Facility Location Requirements
Planning
• Facility Layout
• Scheduling
• Aggregate Planning
• Quality Control
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Operations Management - Overview
• Partial measures
– output/(single input)
• Multi-factor measures
– output/(multiple inputs)
• Total measure
– output/(total inputs)
1.5. Operations Decision Making
Marketplace
Corporate Strategy
Operations Management
Input Output
• What
What resources/what amounts
• When
Needed/scheduled/ordered
• Where
Work to be done
• How
Designed
• Who
To do the work
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Competitive Dimensions
• Cost leadership
• Differentiation
• Quick response
• Quality and Reliability
• Delivery
– Flexibility
– Speed
– Reliability
• Coping with Changes in Demand
• New Product Introduction
– Speed
– Flexibility
Competing on Differentiation
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Competing on Cost
Provide the maximum value as perceived by
customer
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Competing on Response
• Flexibility
• Reliability
• Timeliness
Requires institutionalization within the firm of
the ability to respond
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OM’s Contribution to Strategy
Operations Examples Specific Strategy Competitive
Decisions Used Advantage
Quality FLEXIBILITY
Sony’s constant innovation of new products Design
Product HP’s ability to follow the printer market Volume
Location DELIVERY
Pizza Hut’s five-minute guarantee at lunchtime Speed
Layout Federal Express’s “absolutely, positively on time” Dependability Differentiation
(Better)
Human Resource
QUALITY
Supply Chain Motorola’s automotive products ignition systems Conformance Cost leadership Response
Motorola’s pagers Performance (Cheaper) (Faster)
Inventory
Maintenance Fidelity Security’s broad line of mutual funds BROAD PRODUCT LINE
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1.6. The Production System
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Systems Perspective
• Inputs
• Transformation System
– Alter
– Transport
– Store
– Inspect
• Outputs
• Environment
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Inputs
• Inputs include facilities, labor, capital,
equipment, raw materials, and supplies.
• A less obvious input is knowledge of how to
transform the inputs into outputs.
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Transformation System
• The part of the system that adds value to the
inputs.
• Four major ways
– Alter – physical change
– Transport - relocate
– Store - protect
– Inspect – better understanding
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Outputs
• Two types of outputs commonly result from a
production system
– Services (abstract or nonphysical)
– Products (physical goods)
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Examples of Production Systems
System Inputs Conversion Output
(desired)
Hospital Patients Health Care Healthy
MDs, Nurses Individuals
Medical Supplies
Equipment
Restaurant Hungry Customers Prepare Food Satisfied
Food, Chef Serve Food Customers
Servers
Atmosphere
Automobile Sheet Steel Fabrication High Quality
Plant Engine Parts and Assembly Automobiles
Tools, Equipment of Cars
Workers
University High School Grads Transferring Educated
Teachers, Books of Knowledge Individuals
Classroom and Skills
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1.7. Service or Good?
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Goods vs Service
Characteristic Goods Service
Customer contact Low High
Uniformity of input High Low
Uniformity of output High Low
Output Tangible Intangible
Measurement of productivity Easy Difficult
Opportunity to correct problems High Low
Inventory Much Little
Evaluation Easier Difficult
Patentable Usually Not usual
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1.9. Manufacturers vs Service Organizations
• Manufacturers:
• Services:
• Tangible product
• • Intangible
Product product
is inventoried
• Low• customer
Product cannot
contactbe
• Longerinventoried
response time
• • High
Capital customer contact
intensive
• Short response time
• Labor intensive
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Similarities for Service/Manufacturers
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Service vs Manufacturing
• Manufacturing often provides services
• Services often provides tangible goods
• Some organizations are a blend of
service/manufacturing/quasi-manufacturing
Quasi-Manufacturing (QM) organizations
• QM characteristics include
– Low customer contact & Capital Intensive
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1.10. Operations Strategy
Strategy Process Example
Decisions on Processes
Build New Factory
and Infrastructure
2. Operations Strategy
• What is Strategy?
• Strategic decisions can be classified as those decisions which
make major long term changes to the resource base of the
organization in response to external factors such as markets,
customers and competitors.
Calculation of BEP:
The analysis is carried out for all elemental costs.
The total cost function would give total fixed cost and total
variable cost for the company.
The Break-even Point is that volume where the fixed and
variable costs are covered, but no profit exists.
Thus at BEP, the total revenues equal to the total costs.
Break-even Analysis
If F – Fixed Costs, which are independent on quantity
produced,
• a – Variable Cost per unit
• b – Selling Price per unit
• Q – Quantity (Volume of output)
The total costs are given by:
Total Cost (TC) = Fixed Cost + Variable Cost
TC = (F + a⋅ Q)
Sales Revenue (SR) = Selling price per unit × Quantity
SR = b x Q
Break-even Analysis
Break-Even Analysis
Break-even Analysis
Exercise:
The owner of shop is contemplating adding a new product,
which will require additional monthly payment of Br 6,000.
Variable costs would be Br. 2.00 per new product, and its
selling price is planned to be Br 7.00 each.
(a) How many new products must be sold in order to break-
even?
(b) What would the profit (loss) be if 1,000 units were sold in
a month?
(c) How many units must be sold to realize a profit of BR
4,000?
Break-Even Analysis
Solution:
o Fixed Cost (F) = Br 6,000, Variable Cost (a ) = Br 2 per unit,
Sales Price (b) = Br 7 per unit
a) QBEP = F/b-a = Br 6000/ Br 7 - Br 2 = 1200 Units
b) Profit (loss)/ Z/ = Total sales – Total cost
= bQ–F+aQ
= Q(b-a) -F
= 1000 units (Br 7-2) – Br 6000
= Br 5000 – Br 6000
Loss = Br 1000
Break- even Analysis
c. Z= b Q - F + a Q
= Q (b-a)- F
Q = (Z+F)/b-a
Q = (4000 Br + 6000 Br)/ 7-2
= 10,000 Br/ 5
= 2000 units
2.8. Statistical Models
• Most business decisions are made with only limited or
incomplete information.
• Statistical theory can help to control error associated with the
amount of data used in the decision process.
• Decision makers utilize probabilities, which are the most basic
measures of risks.
• Probabilities attach a quantitative value (between 0 and 1) to
the occurrence of an event.
• Events are called independent if the occurrence of one in no
way affects any other one.
• Mutually exclusive events automatically preclude each
other, such as classifying an item as good or defective.
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Chapter Three
1. Functional Aspect:
When the marketing possibilities have been explored, the
functional scope of the product has to be carefully
analyzed and properly defined.
The definition of the objective itself rarely tells us very
much about the functional scope envisaged.
For example: A washing machine has a clearly defined objective: to
wash clothing. This does not state, however, how the washing should
be carried out, whether the machine should be capable of heating
the water prior to washing, whether drying, or both, are to be done
by the machine, and if so by what method, and what should the
proportion be between automatic functioning and manual
supervision.
3.2.2. Product Characteristics Cont’d
2. Operational aspect:
After determining the functional aspect, the operational
aspect has then to be considered.
Not only must the product function properly, it must be
easy to handle and simple to operate.
Sometimes it has to be adaptable to various operational
conditions, and very often it is subjected to varying
degrees of skill of potential operators.
3.2.2 Product Characteristics Cont’d
4. Aesthetics:
The aesthetics are mainly concerned with molding the
final shape around the basic skeleton.
If not, the company will lose its customer base and its
market position will erode.
A Framework for Product &Process Design
Cont’d
Idea Development:
o A need is identified & a product idea to satisfy it is put
together
Product Screening:
o Initial ideas are evaluated for difficulty & likelihood of
success
Preliminary Design & Testing
o Market testing & prototype development
Final Design
o Product & service characteristics are set
A. Idea Development
Sources
Existing & target customers
o Customer surveys & focus groups
Benchmarking
o Studying “best in class” companies from your industry or
others and comparing their practices & performance to your
own.
Reverse engineering
o Buying a competitor’s product & analyzing its design
characteristics & how it was made.
Suppliers, employees and technical advances
B. Product Screening
The screening process consists of market
analysis, economic analysis, technical
analysis, and operation,
i. Operations:
oAre production requirements consistent
with existing capacity?
oAre the necessary labor skills & raw
materials available?
Conti…
ii. Market analysis
• Market analysis consists of evaluating the
product concept with potential customers
through interviews, focus groups and other
data collection methods.
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C. Preliminary Design & Testing
• Minimize parts
• Design parts for
multiply applications
• Use modular design
• Simplify operations
1. Design for Manufacture (DFM)
DFM Benefits:
Lower costs:
oLower inventories (fewer, standardized
components)
oLess labor required (simpler flows, easier
tasks)
Higher quality:
o Simple, easy-to-make products means
fewer opportunities to make mistakes
2. Product Life Cycle
The product life cycle helps to understand:
o The limited life of products,
o Product sales that pass through distinct stages
and the related challenges to the seller,
o At what stage profits can rise and fall in the
product life cycle,
o The products’ requirement for different
marketing, human resource, finance, production
strategies in each stage of their life cycle.
3. Concurrent Engineering
1. Differing designs
o Substitute Technology for People
o Get the Customer Involved
o Provide High Level of Customer Attention
Service Design
2. Service Package:
It can be physical goods
Should provide sensual benefits and
psychological benefits
Service Design
3. Service Characteristics
o Pure services
o Quasi-Manufacturing
o Mixed services
3.8. Product and Service Strategy
o Less time,
o Less effort, and
o With less cost
Design for Manufacture (DFM)
Performance Durability
Features Serviceability
Reliability Aesthetics
Conformance Perceived quality
Value
4.2. TQM Approaches
To achieve TQM objectives, a number of
approaches may be used. These approaches
include:
i. Employee empowerment,
ii. Continuous improvement
iii. improved customer focus.
4.2. TQM Approaches
• ISO 9001 and ISO 14001 are among ISO's most well
known standards ever.
2. Information Flows:
The bi-directional flows of information throughout the chain – particularly
on customer demand which “pulls” the supply chain, but also on supply
conditions & eventual disruptions
3. Funds Flows:
The flows of funds, mainly upstream (payments for goods
& services received) but also in some cases downstream
1. Globalization:
Globalization has increased competition and
changed the way organizations do business, making
supply chains longer & more complex
2. Outsourcing:
Outsourcing is obtaining a product previously produced internally from
an external supplier – it is occurring more frequently, especially global
outsourcing
3. Location:
The choice of location becomes even more complex when taken from
the perspective of the supply chain
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Strategic SCM (cont’d)
5. Time-based Competition:
Organizations and supply chains compete in
reducing delivery lead-times and increasing the
speed to produce new products
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Strategic SCM (cont’d)
6. E-business:
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Strategic SCM (cont’d)
A relatively new concept that has developed due to the risks of supply
globalization, single sourcing, outsourcing, lean systems, distribution, etc.; it
is intended to help identify the risks, protect from the consequences of these
risks and minimize any loss
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Types of Supply Chains - Examples
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Supply Chain Leverage on Profit (cont’d)
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4.5.3. Greening the Supply Chain:
The Reprocessing Flow
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Greening the Supply Chain:
The 5 R’s of Reprocessing
REDUCE: The Reduction in use of materials,
e.g. reduce solid waste, reduce packaging, etc.
It involves managing the SC - from raw materials to the final consumer, along
with the reprocessing of any waste materials - with the objective of protecting
the environment while also being socially responsible
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4.5.4. Supply Chain Management
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Fluctuations in Supply Chain
The behavior of supply chain that are subjected to
demand fluctuations has been described as Bullwhip
Effect and occurs when there is a lack of
synchronization in supply chain members.
The factors that increase the variability in the supply
chain include:
o A time lag between ordering materials and getting them
delivered;
o Leading to over-ordering in advance to ensure sufficient stock
are available to meet customer demand;
o Use of order batching
o Price fluctuation such as price cuts and quantity discount
Fluctuations in Supply Chain Cont’d
Backward
Steel
integration
Current Integrated
transformation Automobiles circuits Flour milling
Distribution
Forward integration Circuit boards
systems
Airfreight
Fast and flexible for light loads
May be expensive
Materials Handling Cont’d
Transportation system to be used:
Waterways
Typically used for bulky, low-value cargo
Used when shipping cost is more important
than speed.
Materials Handling Cont’d
Transportation system to be used:
Pipelines
Used for transporting oil, gas, and other
chemical products
4.5. 6. Warehousing
Part of firms logistics system that stores products at
and between point of origin and point of consumption.
• Public Warehousing
• Private Warehousing
• Contract Warehousing
• Multi-client Warehousing
Warehouse Activities
• Receive goods
• Pick goods
• Marshal shipment
• Dispatch shipment
2 Continuous improvement
JIT is a system of enforced problem-solving to eliminate waste using
continuous improvement (kaizen) to achieve its objectives
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2 Continuous Improvement
…is a fundamental principle of JIT as well as one of the 3 key
elements of TQM, and is crucial to the elimination of waste
1. Minimization of inventory
2. Reducing set-up times
3. Small lot sizes
4. Uniform plant loading (level scheduling)
5. Push vs. Pull
6. Quality at source
7. JIT Layout
8. JIT Suppliers
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3 Respect for People
Maintenance planning:
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Maintenance (cont’d)
Categories:
Categories:
3. Preventive Maintenance
Carried out to ensure that production is not interrupted by
equipment failing or malfunctioning; it is performed before the
equipment or systems break down
4. Predictive Maintenance
Used to predict when equipment is likely to fail by constantly
monitoring it to ascertain when maintenance should be
undertaken
Categories:
Lean systems are essential to SCM: elimination of inventory & waste across
the supply chain
As the SCM philosophy develops, so too the importance of JIT & Lean
Systems continues to increase
Uncontrollable Factors
Government policy
Climate conditions
Supporting industries and services
Community and labor attitudes
Community Infrastructure.
Factors Influencing Plant Location/Facility
Location Cont’d
2. Specific Locational Factors.
The dominant specific locational factors include:
o Favorable labor climate
o Quality of life
o Utilities, taxes, and real estate costs
6.3.3. Locational Economics
INVENTERY/ MATERIAL
MANAGEMENT
7.1. Concepts of Materials Management
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Inventory-Related Costs
• Ordering or setup costs
• Inventory carrying or holding costs
• Stockout costs
• Opportunity costs
• Cost of goods
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Ordering Cost:
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7.3. Inventory Control
To stabilize production
ECONOMIC ORDER OF
QUANTITY(EOQ)
PURCHASING CARRYING
COST COST
• Re-order level: stock level at which fresh order is
placed.
•Ideal – 2 to 6 weeks.
EOQ Model Assumptions
Demand is known & constant - no safety
stock is required
Holding Cost
Order (Setup) Cost
Order Quantity
EOQ Assumptions
Number of Orders = D / Q
Ordering costs = Oc x (D / Q)
Average inventory
units = Q / 2
$ = (Q / 2) x C
Cost to carry
average inventory = (Q / 2) x I x C
= (Q /2) x Cc
I= Carrying /Holding cost (% of Cost per unit of inventory)
EOQ Assumptions
Where:
TC = Annual total cost
D = Annual demand
Q = Quantity to be ordered
Oc = Ordering or set up cost per unit per annual
Cc = Annual inventory carrying/holding cost per unit
EOQ Assumptions
Total annual carrying cost = Total Annual ordering cost (at EOQ point)
Q/ 2 x (Cc) = D/Q x (Oc)
Q2 /2 x (Cc) = D x (Oc) ( multiplying both sides by Q)
Q2 x (Cc) = 2D x (Oc) (multiplying both sides by 2)
Q2 = 2D (Oc) ( Dividing both sides by Cc)
Cc
Q2 = 2D (Oc)
Cc
2 D Oc
EOQ
Cc
When to Order: The Reorder Point
Demand per day (d) = Annual demand (D)/ Working days per year
EOQ Model Example
Kaldis Coffee needs 1000 Kg of coffee per year. The
cost of each Kg of coffee is $78. Ordering cost is $100
per order per year. Carrying cost is 40% of per unit cost
per year. Lead time is 5 days. Kaldis coffee is open
365 days/yr.
Given: a ).
D = 1000
2 D Oc
Oc = $100
C = $ 78
EOQ
I = 40% Cc
Cc = C x I
2 1000 $100
Cc = $31.20
EOQ
$31.20
EOQ = 80 Kg of coffee
EOQ Model Example
b). ROP = demand over lead time
= daily demand x lead time (days)
=dxl
D = annual demand = 1000
Days / year = 365
Daily demand = 1000 / 365 = 2.74
Lead time = 5 days
ROP = 2.74 x 5 = 13.7 => 14 Kg
The basic principles of purchasing regarded as the provision of the required materials:
i. In the Right Quality: is concerned with determining what is the required and why
it is needed.
ii. In the Right Quantity: implies that the amount of materials required should be
determined.
iii. In the Right Time: implies prior determination of delivery date and delivery
schedule for each type of materials.
iv. At the Right Price: It is the fair and reasonable price determined through
negotiation.
v. From the Right Supplier: is a supplier that can provide uniform quality materials
and that is punctual in delivery time.
7.7.3. Inventory Record Accuracy
Inaccurate inventory records can cause:
o Lost sales
o Disrupted operations
o Poor customer service
o Lower productivity
o Planning errors and expediting
Two methods are available for checking record accuracy
• Periodic counting-physical inventory
• Cycle counting-daily counting of pre-specified items
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