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    Digital Marketing

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    Komaldeep Singh
    The document discusses an open minor, which allows students to take four elective courses outside their major discipline to develop additional skills. An open minor in digital marketing is described. Digital marketing involves designing marketing campaigns, maintaining websites, engaging social media users, and analyzing website traffic. The digital marketing minor includes courses in workshop on digital marketing, search engine optimization, social media marketing, and web analytics. These courses help students develop skills in conducting online research, identifying digital marketing opportunities, developing online promotion strategies, and analyzing distribution strategies. The minor provides added expertise and advantages for students' career opportunities.

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    Digital Marketing

    Uploaded by

    Komaldeep Singh
    19 views8 pages
    The document discusses an open minor, which allows students to take four elective courses outside their major discipline to develop additional skills. An open minor in digital marketing is described. Digital marketing involves designing marketing campaigns, maintaining websites, engaging social media users, and analyzing website traffic. The digital marketing minor includes courses in workshop on digital marketing, search engine optimization, social media marketing, and web analytics. These courses help students develop skills in conducting online research, identifying digital marketing opportunities, developing online promotion strategies, and analyzing distribution strategies. The minor provides added expertise and advantages for students' career opportunities.

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    DIGITAL MARKETING

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    The document discusses an open minor, which allows students to take four elective courses outside their major discipline to develop additional skills. An open minor in digital marketing is described. Digital marketing involves designing marketing campaigns, maintaining websites, engaging social media users, and analyzing website traffic. The digital marketing minor includes courses in workshop on digital marketing, search engine optimization, social media marketing, and web analytics. These courses help students develop skills in conducting online research, identifying digital marketing opportunities, developing online promotion strategies, and analyzing distribution strategies. The minor provides added expertise and advantages for students' career opportunities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views8 pages

    Digital Marketing

    Uploaded by

    Komaldeep Singh
    The document discusses an open minor, which allows students to take four elective courses outside their major discipline to develop additional skills. An open minor in digital marketing is described. Digital marketing involves designing marketing campaigns, maintaining websites, engaging social media users, and analyzing website traffic. The digital marketing minor includes courses in workshop on digital marketing, search engine optimization, social media marketing, and web analytics. These courses help students develop skills in conducting online research, identifying digital marketing opportunities, developing online promotion strategies, and analyzing distribution strategies. The minor provides added expertise and advantages for students' career opportunities.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    OPEN MINOR

    What is an Open Minor?

    It’s a set of four elective courses outside discipline to develop additional


    skills. The courses help in pursuing the area of interest of students e.g.
    courses from Digital Marketing, SEO, Social Media Marketing, Web
    Analytics etc. for an engineering or management student or from any
    other discipline.
    How Open Minor can help the students?

    A minor allows you to specialize in an area to


    give you an extra edge so that, when it comes time
    for your job search, you have added expertise
    within that area. Other candidates will only have
    their basic degree without the added specialization
    of minor, giving you an added advantage and
    better career.
    DIGITAL MARKETING
    Brief description Outcome

    Digital Marketing is a wide field of study that takes many 1. Analyze the confluence of digital marketing tools in real-
    forms like; marketing campaigns designing, maintaining, time delivery.
    supplying the right content for an organization, engaging 2. Demonstrate cognitive knowledge of the skills required in
    people through social media, checking and keeping visitors conducting online research and research on online
    flow on the website. Digital marketing roles and markets, as well as in identifying, assessing and selecting
    responsibilities are there for developing strong and digital marketing opportunities.   .
    innovative digital marketing strategies using PPC, SEO, SEM, 3. Develop an appropriate online promotion strategy to
    and other techniques to attract traffic to the companies achieve the digital marketing objectives.
    website and increasing awareness of company’s products 4. Analyze an appropriate online distribution strategy to
    and services. Here is why digital marketing is a good career achieve the digital marketing objectives.
    option.
    DIGITAL MARKETING
    Sr. No. Course Title L T P Credit

    .
    1 WORKSHOP ON DIGITAL MARKETING 0 0 3 2

    2 SEARCH ENGINE OPTIMIZATION 3 0 0 3

    3 SOCIAL MEDIA MARKETING 0 0 3 2

    4 WEB ANALYTICS 0 0 3 2
    DIGITAL MARKETING
    1. WORKSHOP ON DIGITAL MARKETING: The course is aimed at developing the understanding of digital marketing and its
    latest trends. This course also the significance of social media marketing, the strategies involved and the implementation of the
    strategy using digital marketing tools.

    2. SEARCH ENGINE OPTIMIZATION: The course aims to describe all major aspects of SEO, from finding the terms and phrases
    (keywords) that can generate qualified traffic to website, for making site friendly to search engines, to building links and
    marketing the unique value of site.

    3. SOCIAL MEDIA MARKETING: The Course aims at combining marketing and social media management skills to architect and
    enhance social media presences, including interacting with customers, promoting brand-focused interactive and engaging
    content, and expanding opportunities for revenue.

    4. WEB ANALYTICS: This course explores the impending revolution in digital analytics, one that has the potential to change both
    the Web analytics and business intelligence fields. Students will study Web Analytics (Adobe Analytics and Google Analytics).
    Doubt Clearing

    Name UID Email ID Location


    Dr. Gursimranjit 24832 Gursimran.24832@ 14-302
    Singh lpu.co.in
    Thank you

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