Raza Agha Resume

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Raza Agha

Delhi, Delhi 110009


[email protected]
+91 85108 66667

A motivated individual with good work ethics, enthusiastic about learning and challenging
myself. I am hardworking, persistent and flexible learner.
Currently in 2nd year of BBA

Personal Details
Date of Birth: 2004-12-
13 Eligible to work in:
India Highest Career
Level: Fresher
Industry: Marketing Consulting, Banking & Finance, Business Operations, Marketing,
Energy, Power, Production & Manufacturing, Retail, Sales
Total years of experience: 0

Work Experience
Store Manager
UzzBake - Delhi, Delhi
January 2024 to March
2024
The bakery, named "UzzBake," is a food outsourcing organization offering a variety of baked
goods to restaurants and canteens.
My responsibilities included sourcing ingredients, monitoring the supply chain, and organizing a
marketing strategy to attract B2B customers.

Education
Bachelor's degree in Business
Guru Gobind Singh Indraprastha Vishwavidyalaya - Delhi, Delhi
September 2022 to Present

Skills / IT Skills
• MS Office
• Project management
• Effective Communication skills
• Task Estimation
• Problem Solving
• Display advertising
• Sales
• Customer service
• Management

Certifications and Licenses

Course name Training organization Course Finished in


1. Marketing NPTEL August 2023
Management
2.Foundations of Digital Google December 2023
Marketing and E-
commerce
3.E-business NPTEL January 2024
4. Foundations of Google March 2024
Project Management
5.Introduction to Google Cloud January 2024
Generative AI
6.Attract and Engage Google January 2024
Customers with Digital
Marketing
7.Create Social Media Coursera Project February 2024
Ad Campaign using Network
Canva

1. Marketing Management
August 2023 to Present
Marketing Management. The objective of the course was to introduce the participants to principles and practices,
theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of
today. At the end of the course, I was be able to understand and manage the core marketing management function.

2. Foundations of Digital Marketing and E-commerce


December 2023 to Present
What I've learnt
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level
job
Attract and engage customers through digital marketing channels like search and email Measure
marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty

3. E-business
January 2024 to Present
The Internet has changed the way companies carry out their businesses. The primary objective of this course is to
introduce concepts, tools and approaches to electronic business to the post- graduate and undergraduate students.
Further, the subject will help the students to develop skills to manage businesses in the digital world. The course
will cover following aspects of E-Business Systems.
• Part 1: Foundations of E-Business systems
• Part 2: Infrastructure
• Part 3: Functional Areas
• Part 4: Decision Support for E-Business Systems

4. Foundations of Project Management


March 2024 to Present
The Google Project Management: Professional Certificate is a comprehensive online program designed to equip
learners with essential skills and knowledge for effective project management. This program, offered through
Coursera, covers key areas such as project planning, execution, and agile project management, and is tailored for
those seeking to start or advance a career in project management.
Key Components of the Program:
1. Foundations of Project Management: This course introduces the basics of project management, including the
project lifecycle, roles and responsibilities of a project manager, and essential skills such as communication and
problem-solving.
2. Project Initiation and Planning: Learners explore how to define project goals, scope, and deliverables. They also
learn about project charters, stakeholder management, and effective planning techniques.
3. Project Execution: This course focuses on managing project work, including resource allocation, risk

5. Introduction to Generative AI
January 2024 to Present

Google Cloud offers a comprehensive Generative AI course that aims to equip participants with the
knowledge and skills to leverage generative AI technologies effectively. Here's an overview of
what this course typically covers:

1. Introduction to Generative AI:


o Understanding the basics of generative AI.
o Differentiating between traditional AI and generative AI.
o Key concepts like machine learning, deep learning, neural networks, and generative
models.

2. Foundations of Machine Learning:


o Overview of supervised, unsupervised, and reinforcement learning.
o Key machine learning algorithms and their applications.
o Understanding the lifecycle of a machine learning project.

3. Deep Learning Essentials:


o Introduction to deep learning and neural networks.
o Explanation of different types of neural networks: Convolutional Neural Networks (CNNs),
Recurrent Neural Networks (RNNs), and Transformers.
o Training and evaluating deep learning models.

6. Attract and Engage Customers with Digital Marketing


February 2024 to Present
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital
Marketing & E-commerce Certificate. In this course you will practice using search engine optimization
(SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You
will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move
customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by
understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You
will also learn about paid search and advertising, and explore tactics used to gain visibility and reach
potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to
apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand
customer needs, and engage people's interests with products and services.
Google employees who currently work in the field will guide you, providing hands-on activities and
examples that simulate common digital marketing and e-commerce tasks while showing you some of the
best tools and resources used on the job. Learners who complete the seven courses in this program will be
equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is
necessary.

7. Create Social Media Ad Campaign using Canva


February 2024 to Present

The "Create Social Media Ad Campaign using Canva" course by Coursera Project Network is a
practical, hands-on course designed to help learners create effective and visually appealing social
media advertisements using Canva. Here's an overview of what the course typically entails:

1. Introduction to Canva:
o Overview of Canva and its capabilities.
o Setting up a Canva account and navigating the interface.
o Exploring Canva’s design tools, templates, and features.

2. Understanding Social Media Ad Campaigns:


o Basics of social media marketing and ad campaigns.
o Key elements of successful social media ads.
o Identifying target audiences and setting campaign goals.

3. Design Principles for Social Media Ads:


o Fundamental design principles: color theory, typography, layout, and imagery.
o Best practices for creating eye-catching and effective ad designs.
o Tips for ensuring brand consistency and appeal across different social media platforms.

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