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    Tugas Dentsu Gojek

    Uploaded by

    Ucok Baba
    This document analyzes and compares the digital marketing performance of Gojek and Grab across several key areas: 1. Website performance - Grab has more traffic and better organic search rankings than Gojek, with more backlinks and keywords. 2. Social media - On Instagram, Gojek posts more often and has higher engagement. On Facebook, Gojek has better engagement through contests. Grab has more engaging content on Twitter. 3. Paid media - Gojek spends more on Google Ads and has more optimized keywords. 4. In conclusion, Gojek performs better on social media and paid ads, while Grab leads in website organic search.

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    Tugas Dentsu Gojek

    Uploaded by

    Ucok Baba
    50 views52 pages
    This document analyzes and compares the digital marketing performance of Gojek and Grab across several key areas: 1. Website performance - Grab has more traffic and better organic search rankings than Gojek, with more backlinks and keywords. 2. Social media - On Instagram, Gojek posts more often and has higher engagement. On Facebook, Gojek has better engagement through contests. Grab has more engaging content on Twitter. 3. Paid media - Gojek spends more on Google Ads and has more optimized keywords. 4. In conclusion, Gojek performs better on social media and paid ads, while Grab leads in website organic search.

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    This document analyzes and compares the digital marketing performance of Gojek and Grab across several key areas: 1. Website performance - Grab has more traffic and better organic search rankings than Gojek, with more backlinks and keywords. 2. Social media - On Instagram, Gojek posts more often and has higher engagement. On Facebook, Gojek has better engagement through contests. Grab has more engaging content on Twitter. 3. Paid media - Gojek spends more on Google Ads and has more optimized keywords. 4. In conclusion, Gojek performs better on social media and paid ads, while Grab leads in website organic search.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    50 views52 pages

    Tugas Dentsu Gojek

    Uploaded by

    Ucok Baba
    This document analyzes and compares the digital marketing performance of Gojek and Grab across several key areas: 1. Website performance - Grab has more traffic and better organic search rankings than Gojek, with more backlinks and keywords. 2. Social media - On Instagram, Gojek posts more often and has higher engagement. On Facebook, Gojek has better engagement through contests. Grab has more engaging content on Twitter. 3. Paid media - Gojek spends more on Google Ads and has more optimized keywords. 4. In conclusion, Gojek performs better on social media and paid ads, while Grab leads in website organic search.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 52

    Digital Marketing Analysis

    Tools
    Own Media

    • Social Media
    • Website
    • Blog
    • App
    Website
    Website
    Most Traffic
    Website
    Top Keywords
    Website
    Backlinks
    Website
    Website
    Most Traffic
    Website
    Top Keywords
    Website
    Backlinks
    Website

    Website Gojek Grab

    Total Traffic 859,338 1,607,826

    Grab has more traffic through organic search Keywords 132,412 303,905

    Back Link 2,173,621 3,049,369


    Grab website performance is better than Gojek,
    Improve almost every month

    Gojek should improve organic search quality

    98,136
    Unique 269,629
    Keywords Unique
    34,278 Keywords
    common
    Keywords
    Social Media
    Instagram

    Engagement Rate : 0,83%


    Instagram

    Engagement Rate : 0,39%


    Instagram

    Instagram Gojek Grab

    Total Carousels 4 1

    • Gojek Post more often than Grab Published Video 16 17

    Published Photo 6 0
    • Gojek posts about their company activity Total Post 26 18

    Likes 45,622 17,427


    • Grab focus post about their promo and micro-macro
    Coments 30,651 1,500
    influencer
    Total Engagement 76,273 18,927

    Engagement Rate 0.83% 0.39%


    Facebook
    Facebook
    Facebook
    Facebook Gojek Grab

    Published Video 15 12

    Published Photo 12 4
    • Both Gojek and Grab do Mirroring content from IG. Published Links 0 0

    Published Text 0 1
    • Gojek has better engagement than Grab.
    Total Post 27 17

    • Giveaway content works well on Facebook Reactions 108520 4163

    Coments 30651 553

    Shares 915 267

    Total Engagement 140086 4983


    Twitter
    Twitter
    Twitter
    Grab has more engaging content.

    Twitter Gojek Grab

    Grab does a lot of giveaway content to increase engagement. Published Video 23 17

    Published Photo 24 49

    Published Links 147 1,384


    Grab twitter admin sounds more fun, so people like to engage. Published Text 3,755 2,423

    Total Post 3,949 3,873

    Likes 6,793 16,598


    Gojek do mirroring content
    Replies 12,115 30,740

    Retweet 2,797 5,111

    Total Engagement 21,705 52,449


    Twitter
    Twitter Gojek Grab

    Published Video 23 17

    Published Photo 24 49

    Published Links 147 1,384

    Published Text 3,755 2,423

    Total Post 3,949 3,873

    Likes 6,793 16,598

    Replies 12,115 30,740

    Retweet 2,797 5,111

    Total Engagement 21,705 52,449


    Application
    Application
    Paid Media
    Google Ads
    Google Ads
    Google Ads
    Google Ads
    Google Ads

    • Gojek Spent more money at digital Ads

    • Gojek has more optimize keyword at Google Ads

    1,335 Unique
    Keywords
    8 common Keywords
    Tik-Tok Ads
    Meta Ads
    Tik-Tok Ads
    Meta Ads
    Influencer Marketing 
    Influencer Marketing 
    Influencer Marketing 
    Earned Media
    Earned Media
    Earned Media
    Earned Media
    Social Media
    Comparisons
    Conclusions

    • Gojek is stronger on Social Media and Paid Ads

    • Grab is stronger on Website Organic search

    • Gojek spent more money at digital Ads


    HIDUP KARYA ANAK
    BANGSA

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