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    CRED

    Uploaded by

    Jasneet Baid
    The advertisement features javelin throw gold medalist Neeraj Chopra promoting Cred's features. It portrays him in abnormal behaviors such as wearing different roles of a reporter or receptionist to humorously depict the country's obsession with him. The ad encapsulates India's newfound craze for javelin throw. It focuses on brand recall by showing Neeraj in unexpected roles at a time of high viewership during IPL to exponentially increase views. The commercial provides meme material for influential marketing to create mass brand awareness, though the question remains if the ads truly increase sales or just acquire expensive viewership.

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    CRED

    Uploaded by

    Jasneet Baid
    152 views7 pages
    The advertisement features javelin throw gold medalist Neeraj Chopra promoting Cred's features. It portrays him in abnormal behaviors such as wearing different roles of a reporter or receptionist to humorously depict the country's obsession with him. The ad encapsulates India's newfound craze for javelin throw. It focuses on brand recall by showing Neeraj in unexpected roles at a time of high viewership during IPL to exponentially increase views. The commercial provides meme material for influential marketing to create mass brand awareness, though the question remains if the ads truly increase sales or just acquire expensive viewership.

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    The advertisement features javelin throw gold medalist Neeraj Chopra promoting Cred's features. It portrays him in abnormal behaviors such as wearing different roles of a reporter or receptionist to humorously depict the country's obsession with him. The ad encapsulates India's newfound craze for javelin throw. It focuses on brand recall by showing Neeraj in unexpected roles at a time of high viewership during IPL to exponentially increase views. The commercial provides meme material for influential marketing to create mass brand awareness, though the question remains if the ads truly increase sales or just acquire expensive viewership.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    152 views7 pages

    CRED

    Uploaded by

    Jasneet Baid
    The advertisement features javelin throw gold medalist Neeraj Chopra promoting Cred's features. It portrays him in abnormal behaviors such as wearing different roles of a reporter or receptionist to humorously depict the country's obsession with him. The ad encapsulates India's newfound craze for javelin throw. It focuses on brand recall by showing Neeraj in unexpected roles at a time of high viewership during IPL to exponentially increase views. The commercial provides meme material for influential marketing to create mass brand awareness, though the question remains if the ads truly increase sales or just acquire expensive viewership.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Message conveyed

    in the advertisement

    In the advertisement Rahul Dravid is displayed as


    gunda of Indranagar,otherwise known for his cool
    temperament he looses his cool in a traffic jam.He
    yells and rages -He is the quintessential bad
    dude.The ad expresses incredibility at
    somebody getting rewarded for paying his credit
    card bills using the cred app. It is like saying
    everest is a hillock
    Effects of the
    advertisement
    The reason for depicting Rahul’s Cred wants to associate their brand
    personality opposite to actual with emotions which is the reason
    his
    personality was to get people to talk why they have casted people like
    about the ad more. The aim of the Bappi Lehri, Kapil Dev, Ravi Shashtri.
    advertisement was to promote Cred
    through word of mouth. Brands try to have sticky points,
    something that makes their brand
    Cred wants to make use of social memorable. Cred also tries to
    currency- it is essentially a talking point incorporate sticky points , like in this
    or a particular aspect about which ad of Rahul , whenever somebody
    people love to talk. This enables Cred to visits Bangalore for the first time they
    be on the minds of the users. would remember Indiranagar as a place
    showed in the Cred ad starring Rahul
    Dravid.
    Message conveyed
    in the advertisement

    Javelin throw gold medallist, Neeraj Chopra featured the ad campaign.


    As usual, Cred being Cred, the storyline revolved around portraying
    Neeraj Chopra in an extremely absolute abnormal behaviour. However, it
    was subtly done and hilarious at the same time. He can be seen wearing
    the hat of a reporter, producer, receptionist, etc among the different
    looks. The ad further encapsulates the country’s craze for the gold
    medallist and its novel love for javelin throw. Later, Neeraj is seen
    showing rises prices of gold to portray the “Gold Medal” or being
    suggested to “pursue MBA”. He is primarily shown to promote the
    features of CRED by liners such as, “C for Chopra, C for Cash Back”.
    Effects of the
    advertisement

    This ad focuses on brand recall. While The question here is do the Ad really help in
    Neeraj Chopra was there on every second increasing sales? ? A large number of
    Ad, Cred used this as an advantage and the audience just watches the Ad and does
    portrayed him in a completely different role. not have much information about what Cred
    This Ad brilliantly depicts the usage of event does. In all honesty, we think the acquisition
    marketing. Airing this Ad at the time of IPL cost is extremely expensive. You see, most
    another big event in the country helped of these folks could not even be active,
    them increase their views exponentially. revenue-generating users.
    The commercial has meme material that is Every businesses would ultimately like to see a
    later used for influential meme marketing return on their investments from quality. That
    for creating mass brand awareness. necessitates a focused audience, not just a
    large one.

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