Asset-Light Model of Supply Chain
Asset-Light Model of Supply Chain
Asset-Light Model of Supply Chain
As companies struggle to deal with competitive pressures, technology change and an ever-
expanding range of customer requirements, corporate leaders are paying more attention than ever
to their supply chains. Customers want products in their hands faster and faster, and they
increasingly expect a more tailored or personalized experience. Over time, operating in this
environment will require an entirely new way to architect and manage supply chains—an
architecture than can evolve as marketplace needs evolve. To succeed in the coming years,
companies will need new supply chain configurations across a broader ecosystem, new roles and
skills, and new technologies.
Every company seeks to pursue its strategy with the lowest possible level of asset ownership, but
determining the optimal level is challenging. Executives face a tough dilemma when considering
asset weight. Asset heavy, vertically integrated models offer superior control, but they tie up
significant capital and frequently prove less flexible in a fast-changing environment. By contrast,
asset-light business model confer greater flexibility, but it can be tough to manage them and the
risk of leaking Intellectual property (IP) or becoming less valuable is greater.
Most companies will not have the scale and expertise to manage a more complex supply chain
environment using only their own supply chain assets. They will need to leverage an asset-light
network that enables them to be flexible and timely in a cost-effective manner. That means that,
instead of looking internally and only optimizing their own assets, companies will connect with
an ecosystem of third parties to access shared assets, thus building more responsive supply
chains. Individual customer orders will be fulfilled by whatever combination of partners best
meets the service requirements at the time of execution.
The sharing of supply chain assets will be accelerated by the emergence of digital platforms
across manufacturing, warehousing and logistics. For example:
A collaboration among UPS, SAP and Fast Radius offers seamless, on demand
manufacturing, from order to manufacturing and delivery. Customers’ 3D printing orders
are placed on the Fast Radius website and can be shipped as quickly as the same day.
Flexe connects companies in need of flexible warehouse storage with businesses looking
to monetize their underutilized warehouse space.
A number of companies have created freight brokerage platforms that match shippers
with carriers to improve truckload utilization and accelerate shipping times. Leading
platforms include DHL’s Saloodo!, Freightos, Convoy and Loadsmart.
BENEFITS OF GOING LIGHT
Although there are many asset-light model, some are tabulated below. Six are upstream models
in which the asset-light company relies in the other companies to provide critical inputs. The
other three are downstream models in which the company uses an asset-light model to expand
the reach of its products or services.
To develop and manage an asset-light supply chain, a new role will be created: the “supply chain
architect.” People in this role will work to configure multiple, unique supply chains. Instead of
the traditional linear and one-way mode of value creation—design, plan, source, make, fulfill
and service-architects will use a continuous and multi-directional mode: configure, operate,
connect and manage.