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    Shopee Group 3

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    Kc Lastimosa Idea
    Shopee uses demographic and geographic segmentation to target customers. It started as a small business in Singapore but expanded to many Southeast Asian countries and a few South American countries by offering a variety of services. Shopee segments customers by recommendations based on purchase history and items added to carts. To improve, Shopee should provide better customer service for complaints and explain voucher usage more clearly. The system also needs upgrades to strengthen communication and relationships with customers.

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    Shopee Group 3

    Uploaded by

    Kc Lastimosa Idea
    159 views14 pages
    Shopee uses demographic and geographic segmentation to target customers. It started as a small business in Singapore but expanded to many Southeast Asian countries and a few South American countries by offering a variety of services. Shopee segments customers by recommendations based on purchase history and items added to carts. To improve, Shopee should provide better customer service for complaints and explain voucher usage more clearly. The system also needs upgrades to strengthen communication and relationships with customers.

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    Shopee uses demographic and geographic segmentation to target customers. It started as a small business in Singapore but expanded to many Southeast Asian countries and a few South American countries by offering a variety of services. Shopee segments customers by recommendations based on purchase history and items added to carts. To improve, Shopee should provide better customer service for complaints and explain voucher usage more clearly. The system also needs upgrades to strengthen communication and relationships with customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    159 views14 pages

    Shopee Group 3

    Uploaded by

    Kc Lastimosa Idea
    Shopee uses demographic and geographic segmentation to target customers. It started as a small business in Singapore but expanded to many Southeast Asian countries and a few South American countries by offering a variety of services. Shopee segments customers by recommendations based on purchase history and items added to carts. To improve, Shopee should provide better customer service for complaints and explain voucher usage more clearly. The system also needs upgrades to strengthen communication and relationships with customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Group 3

    SHOPEE
    Marketing Segmentation
    Group 3

    START
    Group 3 Shopee Marketing Segmentation

    OUR TEAM

    Kierstine Daniela Jonas Ella Mavel


    Group 3 Marketing Segmentation

    Shopee

    Introduction Present

    Discussion

    Present
    Segmentation

    Present
    Conclusion
    Group 3 Introduction

    Shopee Pte Ltd


    Singapore, Malaysia, Thailand, Taiwan, Philippines, etc....
    Description

    Forrest Li Xiaodong is a Chinese-born Singaporean


    billionaire businessman, and the founder of Garena and
    Shopee.

    Chris Feng is the founder of Shopee Pte Ltd. It is a


    multinational technology business based in Singapore that
    specializes in e-commerce.

    Shopee first opened its doors in Queenstown, Singapore


    on the 5th of February 2015. Since then, the company has
    expanded its business across the Southeast Asia and few
    city’s in America:
    Group 3 Introduction

    Shopee Pte Ltd


    Singapore, Malaysia, Thailand, Taiwan, Philippines, etc....
    Description

    Malaysia, Thailand, Taiwan, Indonesia, Vietnam,


    Philippines, Brazil, Mexico, Chile, Colombia, Hong Kong,
    Mainland China, Japan.

    Shopee is also known for the variety of services they


    offer in each countries of Asia. Because of that, different
    products were being sold. They’re mostly seller-to-
    customer interactions

    Providing customers with an easy, secure and fast online


    shopping experience.
    Group 3 Segmentation

    Segmentation
    Demographic, geographic ,....

    Description

    Base on the information’s we gathered, Shopee is using


    demographic, and geographic segmentation.

    The e-commerce platforms such as shopee segments


    the costumers by the use of psychographic and behavioral
    segmentation, by recommending products that are related
    to the products that the costumer had purchased in the
    past and products they put in their virtual cart using the
    same platform or the same app.
    Group 3 Segmentation

    Segmentation
    Demographic, geographic ,....

    Description

    Pertaining to a brand or service that offers


    multiple segments and divisions (choices) to
    each consumers.
    Group 3 Segmentation

    Segmentation
    ,....

    Description
    Group 3 Conclusion

    Final thoughts
    We must say that....

    Description

    What we learned, shopee uses demographic and


    geographic segmentation as technique to grab their
    customer’s attention.

    It started of as a small business. But, because of


    the variety services they offered, the company itself
    became known in several countries in South East
    Asia.
    Group 3 Conclusion

    Final thoughts
    We must say that....

    Description

    In addition, shopee is a great online marketplace


    for people who are always browse on their
    cellphone or just doesn’t want to buy outside.

    *Saves time and efforts


    *The convenience of shopping at home.
    *Wide variety/range of products are available.
    *Good discount / lower prices.
    Group 3 Conclusion

    Final thoughts
    We must say that....

    Description

    To become better, we must reconsider providing newly-


    improved customer service to our clients when it comes to
    there complaints. Because most of them claimed that
    they’re not being recognized.

    Second, are the vouchers they offer. There should be a


    specific explanation as how they can use. Finally, the
    system has to change or upgrade in order to strengthen it’s
    communication and relationships to their customers.
    Group 3 Conclusion

    Final thoughts
    We must say that....

    Description

    Provide an app that is fit for mobile devices


    that has limited capacities.
    Group 3 Marketing Segmentation

    Shopee

    Introduction Present

    Discussion
    Thank you, do you have
    any questions? Present
    Segmentation

    Present
    Conclusion

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