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    Moengage Omnichannel Marketing

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    pranjal
    This document discusses MoEngage, an omnichannel marketing platform that enables personalized engagement across multiple channels. It allows analyzing customer behavior, segmenting audiences, and engaging consumers across their lifecycle. The platform provides insights, orchestrates customer journeys, enables communication across channels, and optimizes campaigns with AI. Marketers can use it for personalization, retention, engagement, predicting and preventing churn, and improving conversion. It supports industries like e-commerce, banking, media and various mobile and digital channels. Use cases include analyzing user behavior to recommend products and sending app notifications about offers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Moengage Omnichannel Marketing

    Uploaded by

    pranjal
    255 views10 pages
    This document discusses MoEngage, an omnichannel marketing platform that enables personalized engagement across multiple channels. It allows analyzing customer behavior, segmenting audiences, and engaging consumers across their lifecycle. The platform provides insights, orchestrates customer journeys, enables communication across channels, and optimizes campaigns with AI. Marketers can use it for personalization, retention, engagement, predicting and preventing churn, and improving conversion. It supports industries like e-commerce, banking, media and various mobile and digital channels. Use cases include analyzing user behavior to recommend products and sending app notifications about offers.

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    Moengage Omnichannel Marketing (1)

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    This document discusses MoEngage, an omnichannel marketing platform that enables personalized engagement across multiple channels. It allows analyzing customer behavior, segmenting audiences, and engaging consumers across their lifecycle. The platform provides insights, orchestrates customer journeys, enables communication across channels, and optimizes campaigns with AI. Marketers can use it for personalization, retention, engagement, predicting and preventing churn, and improving conversion. It supports industries like e-commerce, banking, media and various mobile and digital channels. Use cases include analyzing user behavior to recommend products and sending app notifications about offers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    255 views10 pages

    Moengage Omnichannel Marketing

    Uploaded by

    pranjal
    This document discusses MoEngage, an omnichannel marketing platform that enables personalized engagement across multiple channels. It allows analyzing customer behavior, segmenting audiences, and engaging consumers across their lifecycle. The platform provides insights, orchestrates customer journeys, enables communication across channels, and optimizes campaigns with AI. Marketers can use it for personalization, retention, engagement, predicting and preventing churn, and improving conversion. It supports industries like e-commerce, banking, media and various mobile and digital channels. Use cases include analyzing user behavior to recommend products and sending app notifications about offers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Moengage Omnichannel

    marketing
    Platform
    Pranjal Sharma (2023BLP042)
    Priyanka Mandhare (2023BLP046)
    Rahul Gorade (2023BLP047)
    Rajarshi Dey (2023BLP049)
    Raviteja Kotyada (2023BLP050)
    Introduction
    • MoEngage is an insights-led customer
    engagement platform, built for customer-
    obsessed marketers and product owners.
    • MoEngage enables hyper-personalization at
    scale across multiple channels like mobile push,
    email, SMS, web push, on-site messaging,
    Facebook Audiences, in-app messaging, app
    inbox cards, and connectors to other
    technologies.
    • With AI-powered automation and optimization,
    brands can analyze audience behavior, segment
    the right audiences, and engage consumers
    with personalized communication at every
    touchpoint across their lifecycle.
    Omnichannel marketing Platform
    How Does MoEngage Help With Omnichannel
    Marketing?
    Insight led Customer Engagement

    Customer Insights & Customer Journey Omnichannel AI-Powered Campaign


    Analytics Orchestration Communication Optimization
    How Moengage
    Benefits to Marketeers
    • Personalization – Right messages at right time
    • Customer Retention – Retain by sending relevant
    recommendation and reminders
    • Customer Engagement – Better Engaged experience
    at every step for stronger relationships
    • Predicts and prevents customer churn – Predicts
    customer on verse of churn and send them tailored
    text messages
    • Improve conversion – AI enabled data analytics
    • Upsell or cross sell – To increase the revenue from
    existing customers
    Customer Journey Orchestration
    Channels and Industries
    Mobile Email In-app E-Commerce
    Banking and
    Push Campaigns messaging Insurance

    Onsite Media and


    Cards SMS Ed Tech
    Entertainment
    Messaging

    Facebook
    Web Push Connectors Telecom Fintech
    Audiences

    WhatsApp Travel and


    Native Hospitality
    Engagement on all platforms offering visibility and
    accessibility like Retail Outlets,E- Commerce & Social
    Platforms (App, Facebook, Instagram etc)

    Use Case
    User behavior & personal journey analysis – Analyzed
    user data and recommended sports products as per
    their past purchases

    App inbox and app notifications – Store opening time


    and discount offers

    Cross-reference data - Remove repetitive steps from


    the user journey
    THANK YOU

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