An E-Commerce Field Visit Report On Foodmandu Pvt. LTD.: Submitted by

An E-commerce Field Visit Report
On Foodmandu Pvt. Ltd.
Submitted By:
Kumar Basyal (21998/18)
Maldip Banskota (22001/18)
Nikesh Basel (22004/18)
Rabin Kumar Shahi (22021/18)
Ram Kumar Yadav (22024/18)
Rishikesh Humagain (22026/18)
CHAPTER 1: INTRODUCTION
Foodmandu is the first company in Nepal that delivers food from hundreds of
restaurants. As a pioneer food delivery service provider, Foodmandu is making life
easier through online ordering. Foodmandu is on demand of food delivery company that
provide service across Kathmandu, Lalitpur, Bhaktapur and Pokhara.
1.1 commerce system in business

 Price and other information
 Ordering and payment
 refund policy
 user codes
 consent to recording and monitoring
 privacy policy
 limitation of liability
1.2 Objectives of the study
The major objective of the study is to identify the e- marketing
practices of Foodmandu. The specific objectives are as follows:
 To explore the customer perception towards Foodmandu.

 To analyze the strength, weakness, opportunity and threats of the
organization
 To know the E-commerce system implementation in Foodmandu.
 To study the tools and technology used in Foodmandu.
1.3 Impact of e-commerce system on the business:
•E-commerce has highly increased its popularity over the last decades, and in
ways its replacing traditional way of physical buying and selling goods and
services. The impact of E-commerce system on the business are as follows:
i. Overcome geographical barriers

ii. Cost effective
iii. Easier digital payment receipt methods
iv. Better reach to its customers
v. Flexibility for customers
CHAPTER 2: METHODOLOGY
2.1 E-Commerce System

Foodmandu uses two e-commerce model that are B2C model and B2B model,
which are as follows:
 Business to Customer model (B2C Model): Foodmandu, a food delivery

service provider is where customers can order food from wide range of
restaurants. Currently it is serving around 350,000+ customers in Kathmandu,
Lalitpur, Bhaktapur and Pokhara. Foodmandu is providing customers with
the fastest, easiest and the most convenient way to enjoy the food of the
restaurants of their choice at home, at office or wherever they want.
Business Organization
Supplies Order
Website/ App
Customers Orders
Figure 2.1: B2C Model
 Business to business model (B2B model): Foodmandu is partnered with more

than 300 restaurants and stores. After receiving order from the customers
Foodmandu places the same order to the mentioned restaurant and when the
order is ready it gets delivered to the customers by the Foodmandu riders.
2.2 Network Infrastructure
Network infrastructure refers to all of the resources of a network that make

network or internet connectivity, management, business operations and
communication possible.
Networking Hardware components:

• Computer
• Network server
• Mobile device
Networking software components :
• Payment Gateway (Foodmandu is using online methods to sell their products to its
target customers)
• Product view
• Shopping Cart
• Merchant services in E-commerce
• Support and contact methods
• Firewall
2.3 SYSTEM SPECIFICATION
A system specification describes the operational and performance requirements of a
system, such as a computer.
2.3.1 Hardware specifications:
• Personal computers
• Printers
• Servers
2.3.2 Software specification:
Human resources software is used by Foodmandu to combine a number of necessary
HR functions, such as storing customer data, managing payment and payrolls, to add
new users, benefits for launching new branches, keeping track of attendance records
and providing easy and efficient services to customers.
Tools used in Foodmandu:
• An e-commerce platform
• Digital payment processing systems
• Advanced analytics and tracking
• Shipping service integrations
• Social media management solutions
• Customer relationship management software
Technologies used in Foodmandu:
• Integrated Online Ordering Solutions

• Kitchen Display Screens
• Self-Order Kiosks
• Contactless Payments
• Order and Pay at the Table
• Touchscreen Point of Sale Terminal
2.4 Security compliance
On the business front, security products should help to protect end –user
devices from attacks while its network security products and services protect
company servers, databases and data centers. The services used by this
company are:
Secure Hyper Text Transfer Protocol(S-HTTP):
S-HTTP is designed to send individual message securely. Not all browsers
and not all web sites support S-HTTP. Foodmandu will use all reasonable
endeavours to maintain the security of your personal information and to protect
your personal information from misuse, interference and loss and against
unauthorised access, modification or disclosure.
SSL encryption:
It allows sensitive information such as credit card numbers, social security numbers,
and login credentials.
It secures millions of customer’s data on the internet every day, especially during
online transactions.
Antivirus and Antimalware Software:

Mac antivirus software is installed in the desktops and laptops to prevent from
damage and trust port internet security is used for the permanent protection of the
data.
2.5 Electronic gateway
An e-payment system is a way of making transactions or paying for goods and

services through an electronic medium, without the use of checks or cash.
You need to pay for the ordered food in advance in cash to us or at the time of
delivery-to-delivery staff.
Khalti wallet:
Recently, Khalti started digital payment partnership with Foodmandu. Now, you
can order your favourite food from your favourite restaurants online from
Foodmandu and pay digitally via Khalti.
CHAPTER 3: DISCUSSIONS AND FINDINGS
3.1 SWOT Analysis
SWOT analysis is a study undertaken by an organization to identify its
internal strengths and weaknesses, as well as its external opportunities and
threats.
1. Strengths
 Being one of the first online food ordering platforms, it has gained the
advantage of first mover in fresh market.
 Foodmandu uses a lot of software and online website as well as applications
in mobile to fasten the delivery system.
 The use of ecommerce makes accessibility of popular food without visiting
physical location.
2. Weaknesses
 The major distribution channels of foodmandu include only city
areas and it cannot deliver its products to the people from rural
areas. Also, the supply chain is not efficient for delivery.
 E-marketing is still immature. It hasn’t acquired some effective
e-marketing strategy such as web marketing and mobile
marketing required to attract large no. of customers.
 Foodmandu have trust issue in security of e-payment so it still
has a level of trust to build among the visitors.
3. Opportunities
 The increasing online advertisement in various social media such as
Facebook, Instagram etc. has helped Foodmandu to increase its
customer’s base and market coverage.
 Increasing facility of e-payment system such as digital payment and
local payment gateway has attracted users toward this company.
 The number of mobile users is increasing day by day so foodmandu can
expand its business for people who prefer to order online to save their
time and money.
 Foodmandu use website for previous sales activities and generate sales
lead.
 Foodmandu use e- commerce for the direct selling of goods or services
online
CHAPTER 4: CONCLUSION AND RECOMMENDATION
4.1 Conclusion
The meteoric growth of e-commerce makes it an ever-important area to study.
Even in traditional industries, well-established offline firms have adopted new
online sales channels that aim to increase their revenue. The advent of
technology and smartphones are revolutionizing our standard of living.
With just a few taps and swipes, we can have the luxury of enjoying the food
at the comfort of our home while binge-watching.
Dining out with family and friends has been replaced by the concept of eating-
in; someone having a long, tiring day at work and do not have the strength to
prepare food or wants to skip home-cooked meal can order through online with
just a single tap of their smartphones.
4.2 Recommendation
There are some plans and strategies which we would like to recommend and
suggest to Foodmandu for betterment of the company
 Foodmandu should develop database for customers so as once the
customer gets delivered the product it won’t be difficult to reach the
same customer again.
 Online food ordering should be 24/7.
 Foodmandu should also list newly opened restaurants.
 Foodmandu should sell space for restaurants for particular area as well and
not just for selected restaurants.
 Develop security team to monitor possible frauds and cybercrimes.
 There should be provision of effective communication among parties.
Thank you :)

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An E-commerce Field Visit Report

On Foodmandu Pvt. Ltd.

1.1 commerce system in business

 To explore the customer perception towards Foodmandu.

i. Overcome geographical barriers

2.1 E-Commerce System

 Business to Customer model (B2C Model): Foodmandu, a food delivery

Figure 2.1: B2C Model

 Business to business model (B2B model): Foodmandu is partnered with more

Network infrastructure refers to all of the resources of a network that make

Networking Hardware components:

• Integrated Online Ordering Solutions

Antivirus and Antimalware Software:

An e-payment system is a way of making transactions or paying for goods and

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