E-Commerce &

Digital Marketing
Module - 2

CHIRAG 1
 E-BUSINESS

The term electronic business was first introduced by IBM in 1977

E-business is similar to e-commerce but has a wider scope

E-business uses the application of Information and Communication Technologies in support of all
the internal and external activities of business, i.e., manufacturing, trading and other business
activities
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 Launching an E-Business/
Steps to Launch E-
Business/
Different Phases of
launching an e-business

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 Choosing a product / Finding a product to sell

The first step to building a business is to know what products you want to
sell

This is often the most challenging part of starting a new online business

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 Once you have a product idea in
mind, he/she has to find out the
feasibility of the idea
Evaluating your
idea
There are two evaluations methods,
evaluating the product itself, as well
as evaluating the market for your
product choice

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 Obtaining your product

Make Manufacture

Wholesale Dropship

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 Research and prepare

• You’ve found your product, evaluated

the potential and sourced your supplier

• It’s time to write your business plan, but

before you get into that, you'll need to
research your competition thoroughly,
so you know exactly what you’re up
against

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 Write your WITH YOUR A BUSINESS IT IS VITAL SO
COMPETITIVE PLAN IS THE THAT ONE CAN
business plan RESEARCH ROADMAP DETERMINE
COMPLETE, IT'S THAT HELPS HOW TO MOVE
NOW THE BRING IDEAS FORWARD AND
PERFECT TIME AND COMPETE
TO WRITE THOUGHTS EFFECTIVELY
YOUR TOGETHER
BUSINESS
PLAN

CHIRAG 8
 Registering Your
Business
• With a business plan in hand, now is a
good time to consider your options for
registering your business

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 Naming Your Business

• Aside from finding an actual product to

sell online, another difficult decision is
determining your business name and
choosing an appropriate and available
domain name

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 Creating a Logo

• Once you have decided your name and

registered your domain, it’s time to craft
a logo

• Logo design must be simple and such

that it leaves a good impression on
potential customers

CHIRAG 11
 Understanding Search Engine Optimization

You’re almost ready to begin building your online store

However, before you jump into it, you should understand the basics of search
engine optimization so that you can optimize your site for Google and other search
engines

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 Building your store

• With a better understanding of search

engine optimization , it’s time to build
out your store

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 IMPORTANT
CONCEPTS IN
CONDUCTING
E-BUSINESS

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 Data warehouse

Timely and accurate Integrates data from Improved customer

information multiple sources service

User can manage and

Data ware housing has
Improved information access large volumes of
wide spread
systems data in one cohesive
applicability
framework
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 Customer Relationship management

CRM refers to a business strategy that enables organizations to better serve the needs of their customers to achieve a high
level of customer satisfaction; thereby maximize customer loyalty and retention

It encompasses a number of technologies used to streamline customer interaction, which helps in finding, acquiring, and
retaining customers

CRM is a management approach or model that puts the customer at the core of an organization processes and practices

The essence of CRM is to treat customer individually and offer them with customized product or service

CHIRAG 16
 Definition of CRM

• According to Gartner, CRM is “A

business strategy designed to optimize
profitability, revenue and customer
satisfaction”

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 According to Council of Supply Chain Management
Professionals, supply chain management may also be defined
as “the integrated management of all linkages and value added
activities from the supplier’s supplier to the customer’s
Supply chain customer in such a way that enhanced customer value is
achieved at lower costs

management
In e-business, SCM creates linkages between suppliers and
retailers that translate into lower costs, better customer service
and profitability for both the partners

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 The main objectives of SCM are

Decrease inventory cost by more accurately predicting demand and through just-in-time
delivery

Reducing overall production cost

Improves information flow between enterprise, suppliers and distributors

Customer satisfaction by offering better quality, variety and speed in the delivery of the
product
CHIRAG 19
 ERP

Enterprise Resource Planning is a business process management software that integrates

and automates many of the business activities including most of the back office
functions

These activities typically include product planning, product development,

manufacturing, logistics, distribution, inventory, shipping, invoicing, accounting, sales,
marketing and human resources

ERP is basically a cross functional activity since it integrates various functional

activities / departments in one system

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 Advantages of
ERP

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 Increased Efficiency

AN ERP system eliminates repetitive processes and greatly

reduces the need to manually enter information

This makes it easier for the companies to perform all the

activities in an efficient manner
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 Reduction in Lead Time

Lead Time is the time gap between placement of order and delivery of an
order

By coordinating procurement, inventories and production decisions with the

help of ERP, the delay in production activities is avoided

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 Integrated Information

Instead of having data distributed throughout a number of separated database, all

information is now located in a single location

Data is also kept consistent and up – to – date

This makes the data easily accessible

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 BRICK AND
MORTAR BUSINESS
MODEL

CHIRAG 25
 Brick and Mortar Business Model means having a business
with physical presence

Meaning Brick and Mortar business are organizations that have a

physical presence i.e., a physical store and offers face-to-
face consumer experience

This term is usually used to contrast with a transitory

business or an internet only presence, such as an online
shop, which have no physical presence for shoppers to visit
and buy from directly

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 ADVANTAGES

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 In this business, customer services
can be better
Customer
Service
This is because, face to face customer
service can be a big contributor to
increasing sales of a business

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 Physical inspection of goods

Another big advantage is that customer can buy product after inspection of
goods

They can check, touch, smell or feel the product before buying it

This ensure buying conveniences

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 Customers get face to face interaction with
the vendor

Face-to-face Some people especially elders are used to a

more traditional approach when it comes to
interaction shopping

They would want to physically inspect the

goods and even have a demo before buying

CHIRAG 30
 Full Control over Organizational Product

Many customers till today do not

At times having an intermediary
trust online purchasing and are
Vendors have full control over in the middle may dilute the
more comfortable giving a credit
organizational product control that an organization has
card at a physical location than
over its products
disclosing details online

Buying from physical stores

build sense of trust among the
customers

CHIRAG 31
 Many customers till today do not trust online
purchasing and are more comfortable giving a
credit card at a physical location than
disclosing details online.
Trust

Buying from physical stores build sense of

trust among the customers.

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 DISADVANTAGE
S

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 Costs

Rent

Employee salary

Place for holding stock of goods

Start up

Overhead cost, etc

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 Inconvenient for Customers with Busy Lifestyles

Nowadays most of the people are working and have a busy and hectic
lifestyle

As people are busy in their works, they find it harder to find the time to go
to physically store for shopping

Thus, online shopping is a boon and more convenient for these people

CHIRAG 35
 The product in bricks and mortar may be
expensive as compared to online store
Expensive
Products This is because, brick and mortar increases
the fixed cost, therefore the products sold in
shops tend to be more expensive compared to
online shops

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 Products maybe out stock in brick and
mortar retail but online shops will always
Wider Stock have stock in warehouses which may be
quicker to ship out
availability
Online
Also there is wide variety available online

CHIRAG 37
 Brick and mortar businesses can reach
only few local customers
Local Limitation
But if an organization wishes to have a
national or even global presence, a fixed
location and the costs incurred may lessen
those chances

CHIRAG 38
 PURE ONLINE BUSINESS MODEL
CHIRAG E X A M P L E S - A M A Z O N ,
D E A L ,
F L I P K A R T ,
I N D I A M A R T
S N A P

39
 In the E-business a pure online business model
is an organization that originated and does
business purely through the internet; they have
no physical store where customers can shop
Meaning
Compared to traditional bricks-and-mortar,
pure online business model can serve wider
audiences without physical boundaries and
distance

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 ADVANTAGES &
DISADVANTAGE
S

CHIRAG 41
 BRICK AND CLICK
BUSINESS MODEL

CHIRAG 42
 Bricks and Clicks Business Model is a business model by which a company
integrates both offline and online presence

Meaning It is a term used in business which indicates that business has shops or
outlets and also deals online

A store that offers a traditional retail outlet as well as the opportunity to

shop online will enjoy a two way profit, the brick and click components
complementing each other perfectly to ensure that all kinds of customers
from all over the globe have access to the product or service

CHIRAG 43
 Shoppers Stop and Big Bazaar first established
their brick and mortar stores across cities in
India and then expanded to an online presence
through their websites
Examples —
Lenskart, Pepper fry & CaratLane, first
established their online presence and then
initiated their entry into the offline space to
deal with the issue of credibility and
intangibility

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 ADVANTAGES

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 Wide Coverage

• This model refers to businesses that

offer online services via the web as well
as the traditional outlets staffed by
people.

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 Physical Inspection

There is every possibility of feeling and physical inspection of goods in this model

This model is more feasible for certain goods that cannot be sold exclusively over
the internet and at the same time online portion of the business can be used by the
customer to place an order, track the status

CHIRAG 47
 Timely delivery is a prominent problem faced by pure
online business firms

Delivery of the Brick and Click is a combination of physical and

Product online presence that is face to face interaction of
customers with the salesperson is possible

This helps to solve product related queries of the

customers, gives information, and provides feedback
and so on

CHIRAG 48
 Face to Face Interaction

Brick and Click is a combination of physical and online presence that is face to
face interaction of customers with the salesperson is possible.

This helps to solve product related queries of the customers, gives information,
and provides feedback and so on.

This can serve the purpose of both online and offline channels.

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 DISADVANTAGE
S

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 Mismatching the prices

This may result in

The prices listed confusion and
online may not match deviations of
the prices listed offline expectations for the
buyers
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 Large capital
expenditure
• A major factor involves in Bricks and
Cricks is increase in cost

• Usually maintaining a physical

presence- paying for many physical
store premises and their staffing-
requires larger capital expenditure
which online only businesses do not
usually have

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 Wasted expenditure

One disadvantage might be, however, that wasted resources are being spent on the
website when most business is continually coming from the retail store

It has been argued that a bricks and click is more difficult to implement that online
mode only

CHIRAG 53
 Difficult to
Implement

It has been argued that a bricks and

click is more difficult to implement
that online mode only.

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CHIRAG
EDI
55
 Meaning

EDI stands for Electronic Data Interchange

It is mostly used by large businesses to carry out their business process

over a secured network with accuracy and in less time

It is a computer-to-computer exchange of routine business between trading

partners in a standard data format
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 Following are few
important documents
used in EDI
1. Invoices

2. Purchase orders

3. Sale orders

4. Shipping requests

5. Acknowledgement

6. Business Correspondence letters

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 Components of EDI
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 Computer to Computer

• EDI is a computer to computer

exchange of data between
businesses.

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 Business Documents

• These are many of the documents

that are exchanged between
businesses

• The most common documents

exchanged via EDI are purchase
orders, sales orders, invoices, etc

CHIRAG 60
 Standard format

• Because EDI documents must be

processed by computers rather
than humans, a standard format
must be used so that the
computer will be able to read and
understand the documents

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 Business Partners

• The exchange of EDI documents

is typically between two different
companies, referred to as
business partners or trading
partners

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 ADVANTAGES OF
EDI

CHIRAG 63
 Expedite Transmission

• Information is transmitted from

one organization to another
organization efficiently and
swiftly

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 Faster processing

• With the help of EDI, business

processes cab be executed at a
much faster rate as compared to
the traditional method sending
information

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 Low cost

• EDI transactions helps to reduce

the expenses associated with
paper, printing, storage, filing,
postage and document retrieval,
thereby lowering likely
transaction costs

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 Reduction in error

EDI has discarded manual data entry work

and paperwork

So there are minimal chances of error

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 Shorter order processing time

As order can be This reduces the

processed as soon as processing time and
they are entered into orders can be
the system fulfilled quickly

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 Standard means of
communication
• EDI enforces standards on the content
of data and its format which leads to
clearer communication

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 DRAWBACKS
OF EDI

CHIRAG 70
 Initial cost

Initial cost to setup EDI is very high

Setup and maintenance of some of the formats of EDI is expensive

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 Initial setup is time
consuming
• Initial setup process of EDI is very time
consuming

CHIRAG 72
 EDI standard changes

The business process depends on EDI standard format

If any of the standard format changes then the business process has to be
changed accordingly

CHIRAG 73
 System protection

AN EDI ENABLED SYSTEM NEEDS

ELECTRONIC PROTECTION FROM
V I R U S E S , H A C K I N G , M A LWA R E A N D
OTHER FRAUDS

CHIRAG 74
 Staff training cost

• Staff needs training in order to run EDI

enabled software

• Investment has to be done in training

CHIRAG 75
 Proper backup should be maintained
as the whole depends on EDI
Proper Backup
In case of any crash of EDI system,
proper backup has to be maintained
and extra cost is required for it

CHIRAG 76
 Limit your trading partners

Some organization stops doing business with companies which don’t use
EDI

For instance, Wal-Mart prefers to do business only with those

organization which uses EDI

CHIRAG 77
 APPLICATION OF EDI

There are various

The four different
sectors where EDI is
scenarios in industries
used extensively, like
that use EDI
Industry/ Commerce,
extensively are:
Banks, Transport
CHIRAG 78
 International or Cross-Border Trade

01 02 03
EDI has always been EDI allows faster, EDI facilitates the
very closely linked simpler, broader and smooth flow of
with international less costly transactions information, reduces
trade voluminous
paperwork and
complex formalities
across border
CHIRAG 79
 EFTS is credit transfers between banks where
funds flow directly from the payer’s bank to
Interbank the payee’s bank

Electronic Funds
Transfer The two biggest funds transfer services in the
United States are the Federal Reserve’s system,
Fed wire, and the Clearing House Interbank
Payments System of the New York Clearing
House

CHIRAG 80
 Providing good and affordable health care is a
Health Care EDI universal problem

for Insurance EDI is becoming a permanent fixture in both

Claims insurance and health care industries as medical
provider, patients as well as payers
Processing
This is because the electronic claim processing is
quick thereby reducing the administrative cost of
health care

CHIRAG 81
 Manufacturing and Retail Procurement

Manufacturers and Retailers are heavy users of EDI

In manufacturing, EDI is used to support Just-in-time

In retailing, EDI is used to support quick response

CHIRAG 82
 E-BUSINESS APPLICATIONS

CHIRAG 83
 E-Procurement
The term procurement is used in business to business and refers to the process by which
companies buy products and services from other companies

E-procurement refers to buying of goods and services by one company from another company
through internet

The goal of the procurement process is to buy the needed product or service for the most
favorable price

To support this, often tenders are used in which potential suppliers compete

Companies and public bodies often define specific procurement processes and selection
CHIRAG
criteria to avoid fraud 84
 ADVANTAGES

CHIRAG 85
 Streamline Processes / Reduce Transaction Time

Buyers can search electronic catalogue containing goods and services from
multiple suppliers and compare products and prices on-line

Real time communication allows buyers to check current prices and quantities

Suppliers can provide instant purchase order status

CHIRAG 86
 Greater Access to
Suppliers
• Using virtual e-procurement portals,
buyer have access to suppliers around
the globe, which translates into a wider
selection of goods and services

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 Global operations

• E-procurement applications can support

multiple languages and currencies, as
well as international financing, taxation,
and shipping regulations

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 Facilitates Decision- Making

E-procurement helps with the decision-making process by keeping

relevant information organized

The transactions are standardized and traceable

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 Greater transparency

• E-procurement provides greater

transparency in the buying process

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 Increased productivity

Automated procurement processes can yield significant time savings at all

levels across an enterprise

This leads to increasing opportunities for employees to focus on more

strategically important tasks and functions

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 DISADVANTAGE
S

CHIRAG 92
 Shift of power to
Vendors
• The main disadvantage which is
generated through the implementation
of an e-procurement system is that the
power is shifted on to the vendors who
can take advantage of the competition
in the market for their own benefits

CHIRAG 93
 Technical problems

There can be technical problems arising due to the use of the procurement
system

The EDI technology implementation can fail at times; the purchase orders
and the invoices generated too can have errors

CHIRAG 94
 Limited Scope

• E-procurement applications are limited

in the types and scope of purchasing
activity they address

CHIRAG 95
 E-COMMUNICATION

E-communication is the communication using electronic media

E-communication allows transmission of message or information using

computer systems, fax machine, e-mail, telephone or video conferencing
and satellite network

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 ADVANTAGES

CHIRAG 97
 Speedy Transmission

• It requires only few seconds to

communicate through electronic media
as it supports quick transmission

CHIRAG 98
 Wide coverage

• The world has become a global village

and communication around the globe
requires just a second

• Electronic communication saves time and

money

• For example, a text message is cheaper

than delivering the traditional letter

CHIRAG 99
 Exchange of Feedback

Electronic communication allows instant exchange of feedback

Hence the communication process is complete using electronic media

CHIRAG 100
 Managing Global Operation

Due to advancement of electronic media, business managers can easily

control operations across the globe

This can be effectively done with the help of video or teleconferencing, e-

mail, mobile, communication etc

CHIRAG 101
 DISADVANTAGE
S

CHIRAG 102
 Electronic communication
requires huge investment for
Cost of infrastructural development
Development
Frequent change in technology
also demand for further
investment

CHIRAG 103
 Legal status

• Data or information, if faxed, may be

distorted and will not have any legal
value

CHIRAG 104
 Undelivered Data

Data may not be retrieved due to system error or fault with the technology

Hence required service will be delayed

CHIRAG 105
 Technology is ever changing and
therefore poor countries face
problems as they cannot afford new
or advanced technology
Dependency
Therefore, poor countries need to be
dependent towards developed
countries for sharing global network

CHIRAG 106
 E-DELIVERY

It is not that we can only place

E-delivery is ordering goods orders online and collect goods Almost all the e-commerce
online and getting goods from retails outlets, but ask for websites offer its customers the
delivered at one’s doorstep goods to be shipped directly at option of e-delivery
whichever place we want

E-delivery system is becoming

common and is a very
convenient and hassle-free way
for procuring goods
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 ADVANTAGES

CHIRAG 108
 E-Delivery facilitates customer to shop
from any vendor, at anytime, anywhere
in the world
Access
Virtual window shopping enables all
users to shop at their leisure and across
multiple market places

CHIRAG 109
 Many retailers offer discounts and promotions
if goods are ordered online
Discounts and
The coupon code is entered while placing
Promotional order and goods delivered at discounted
offers prices

This is more common in case of fast food

joints

CHIRAG 110
 Cost Effective
E-DELIVERY SAVES THE E-DELIVERY SAVES TIME
EFFORTS AND FUEL COST OF CUSTOMERS AS GOODS
OF PICKING GOODS FROM ARE DELIVERED AT THE
STORES DOOR STEP OF THE
CUSTOMERS

CHIRAG 111
 Wide Options
E-DELIVERY MAKES IT SINCE THEY ARE
POSSIBLE FOR DELIVERED ONLINE,
CUSTOMERS TO SELECT CUSTOMERS CAN
GOODS FROM A WIDE ORDER BULKY GOODS
RANGE OF PRODUCTS TOO

CHIRAG 112
 DISADVANTAGE
S

CHIRAG 113
 Shipping Rates

For instance, a clothing

Though some
store, may offer free
companies offer free
shipping but at a
shipping, it still may
minimum of Rs. 500
come at a cost
purchase
CHIRAG 114
 Waiting Time

Sometimes product may take long time to arrive

There may be possibility of delay due to goods being out of stock,

transport strike etc

At times, if needed urgently, customers may be asked to pay an additional

delivery charges
CHIRAG 115
 Refunds/ Returns
Disputes
• If an item comes damaged or not as
described, it has to be returned or
refunded

• Sometimes the policies for refunds and

returns may be complex, and may be
prolonged

CHIRAG 116
 E-AUCTION/ E-BIDDING

In an auction, sellers offer a E-auction encourages greater

E-auction is wherein the sellers
product or an item for sale but participation as internet users can
offer a product or an item for sale
does not put up a price on the connect to a website holding an
over the internet
item auction and bid for an item

Auctions are one type of dynamic

It establishes demand- supply
pricing in which the price of the
driven price equilibrium for those
product varies, depending
objects that cannot be readily
directly on the demand
traded such as rare items, unique
characteristics of the customer
items that comes for a sale after
CHIRAG along unpredictable intervals
and the supply situation of the
seller 117
 ADVANTAGES

CHIRAG 118
 The products for auction does not need any
physical location in case of online auction

No Physical The inventory can be managed online and

upon sale the product can be shipped
Location physically

This makes it flexible to hold an auction

online site

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 Convenience

The bidder can participate in auction from anywhere at any time through
online auction

There is no limitation regarding the time, place, or person to conduct

online auction

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 Price Discovery

• The buyer and seller can quickly and

efficiently develop prices for the items
that are difficult to assess, especially the
prices where it depend upon demand
and supply and where the product is
rare

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 Price Transparency

• Public interest auction allow everyone in

the world to see the bidding prices for the
items

• It is difficult for the dealers to engage in

price discrimination when items are
available on auctions

• Thus, it ensures price transparency

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 Lower Transaction Cost

Online Auctions can lower the cost of selling and purchasing products
thereby benefiting both the traders and the consumers

Internet auctions have a very low transactional cost as compared to the

physical world of markets

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 DISADVANTAGE
S

CHIRAG 124
 Anonymous Bidder

• The online auction does not take place

face to face which creates anonymous
bidders

• The auctioneers cannot have a hold on

who is participating in the nodding

• This can lead to anonymity in identifying

the bidders

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 Product genuineness

• One can view only the product photo on

the auction website

• One cannot inspect the product about its

condition and usability physically which
may lead to lack of product genuineness

• Some of the online auction does not

support refund

CHIRAG 126
 Fake sites

• The auction websites may be sometimes

fraudulent which sells fake products which will
never be delivered

• Otherwise the product description and actual

product may differ

• Sometimes the product delivered may not be

the product that was placed for auction

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 E-TRADING

Electronic trading, sometimes called E-Trading, is a method of trading securities ,

foreign exchange or financial derivatives electronically

The primary benefit of online share trading is the level of convenience you will be able
to enjoy as a trader

In the new, online trading system, an investor must open a demat account with one of
the stock brokers to start online trading

Although the process of online trading is simple, it has both advantages and
disadvantages
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 ADVANTAGES

CHIRAG 129
 Lower Fees

• One of the clearest advantages of online

stock trading is the reduction in
transaction costs and fees associated
with traditional brick-and-mortar
brokerage firms

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 Time is often of the essence when
you trade stocks, so the speed of
using online trading portals is a
More control and benefit to many investors
flexibility
With online trading, you can execute
a trade almost immediately

CHIRAG 131
 Option to monitor
Investments in Real Time

• Many online trading sites offer stock

quotes and trade information that make
it easy for people to see how their
investments are doing in real time

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 Increased Transparency

• It is easier to find out the price of

securities when that information is
flowing around the world electronically

CHIRAG 133
 DISADVANTAGE
S

CHIRAG 134
 System Failure

There is a great chance of losing the trade

If the mechanism or system fails due to the less speed of internet

connection, the investor can suffer a big failure

CHIRAG 135
 New Trader

• Investors, who are trading for the first

time, go with the flow and get so much
involved in technology that they
temporarily forget that they are actually
using their real money

CHIRAG 136
 Unfamiliarity

• Users who are not familiar with the

basics of brokerage software can make
mistakes, this is a costly affair

CHIRAG 137
 DESIGN AND
DEVELOPMEN
T OF
WEBSITES

CHIRAG 138
 Meaning

A website is a collection of related web pages

The pages contain audio, video, text, banners and other multimedia
content

CHIRAG 139
 Essential Components of
Website
CHIRAG 140
 It is the very first page of the website like the content of a
Home Page book which one is likely to read

It is an electronic document which carries specific

Web page information by clicking the button on the home page

It is a connector that makes us possible to go to the other

Link page

Banner Ad It is a graphic display on the web page used for advantage

CHIRAG 141
 ADVANTAGES

CHIRAG 142
 Provide detailed
product information
• The company can provide all complete
details about the product over the
Website within a very short time frame
and thus make them feel comfortable to
do the business

CHIRAG 143
 Gain Customer
Confidence
• Professional website develops
confidence in the Customers to buy the
product as compared to an unappealing
website which may cause a serious
threat to the business

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 Unlimited Boundary

Website does not have any boundaries in terms at time as well as geographical
area

As compared to the traditional advertising which is very costly website helps t-

market the products easily by saving time and huge tests

CHIRAG 145
 Better Customer
Relationship
• B2C relationship can be improved by
providing the most updated Information
to the Customers through
communication and support

CHIRAG 146
 Provide convenience to
customers
• Website provides convenience to the
customers by timely provision of the
goods and thus increases the
productivity, performance and Speed of
the website

CHIRAG 147
 Provide up to Date
information to the clients

• Website helps to update the clients of

the customers by providing the latest
information about special sales the
business is offering in order to increase
its revenue in the future

CHIRAG 148
 Types of Websites
Information Personal Search Engine

These Websites are related to and There are many websites that only
The main purpose of this type of administered by a single individual allow the user to search any
website is providing information who has the choice of putting things information on the web- These sites
whether free or paid. On the Website: It can contain any are only dedicated to be used by the
kind of information. user.

Company Social Network Forums

These websites are created by the
Company for their clients to give These are the websites to increase the
them the basic information about Like Facebook to help individuals to interaction amongst the user to share
their products and services. They build their social networks. important information and offer
may also give information by way of suggestions if any.
CHIRAG
online catalogues and brochures.
149
 Principle of Web
Design

CHIRAG 150
 Means before the attention of the
reader is withdrawn one must quickly
understand the content of the website
Maintaining
context
Also the words that are used must be
lucid and simple to understand

CHIRAG 151
 Use of subpages

The information must not be displayed on one page

There must be proper links to go from one page to

another

The website should allow for making changes as and

when required
CHIRAG 152
 Use of Frames
F R A M E S A R E C R E AT E D O N
T H E W E B PA G E S T O
D I V I D E A PA G E I N T O
D I F F E R E N T S E C T I O N S

CHIRAG 153
 Different font style can be used to make
Use different website attractive
font style and
sizes Similarly font sizes can also be changed for
keeping the information in a categorized
manner like headers in a big size and
paragraphs in a small size

CHIRAG 154
 Consistency and Standards

It means on different platforms the site should work properly

It should not be restricted to only one operating system

CHIRAG 155
 If there is any error while accessing the page it
must be expressed in a simple language so that
it can help the users in recognizing the errors
and recovering from the same
Error prevention

The site can also suggest a solution to the

problem

CHIRAG 156
 The option of recognizing information through an
object, actions and other options should be made
available to the user

Recognition and
The user must not recall it or not remember the
not recall information from one page to another

All instruction must be easily visible and also

retrievable whenever required

CHIRAG 157
 Efficient and Aesthetic
Design
• Only the relevant information must be
displayed on the websites and the
information that is rarely needed should
not be shown

CHIRAG 158
 Life cycle
approach for
building a website

CHIRAG 159
 Planning
Setting up an interactive process

Reducing human intervention to the minimum

Saving time and speed up of buying

Cost effective buying and Selling through site

Simple to navigate

Easy to read and navigate

24*7 availability
CHIRAG
Provide links to connect to different pages 160
 Target customers

Under this stage all the target customers are decided and the list of all intended and
potential customers is prepared

If the target market is targeting the mass market customers on the web the site must
be designed accordingly so that majority of the web users can view them easily

CHIRAG 161
 Content building

Content development is one of the most challenging and toughest jobs in a website
the development

Basic items such as company name logo target marinate, catalogue of products
contact information ordering forms E-payment modes should all he mentioned in
the website clearly

CHIRAG 162
 Website Structure

• Site structure is an organized layout of

merchant departments and functions
that become the basis for a website

CHIRAG 163
 Deciding about the final information to be conveyed to
the customers

Development of Promotion of current activities to make the site a

marketing tool, public relations tool and sales tool
the sites Deciding whether the online order are to be accepted or
not

Priority products or information to be displayed on the

site

CHIRAG 164
 Visual Design

• It provides a map of the website

explaining the visitors about the
location on the site and how to move
about.

CHIRAG 165
 Different ways of building a websites

There are 5 different methods to building your

own website, Free builders, Template Websites,
WordPress Websites , Do-It-Yourself and
Professional web design

Each of these ways, has pros and cons, but the

simplest way to decide is to use the Developers
triangle and choose which 2 of the 3 items is
most important to you

CHIRAG 166
 समाप्त
CHIRAG 167