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    Roll 13 Business Environment

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    Sonali Kothari
    1) Amul is a dairy cooperative society founded in 1946 in Anand, Gujarat, India that aims to serve milk producers and provide quality and affordable products to consumers. 2) Amul focuses on corporate social responsibility through various initiatives like tree plantation drives, healthcare facilities, education scholarships, and relief efforts to rebuild areas affected by disasters. 3) Amul's CSR activities include supporting milk producers, providing healthcare and education, encouraging female leadership, and organizing blood donation camps.

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    Roll 13 Business Environment

    Uploaded by

    Sonali Kothari
    27 views5 pages
    1) Amul is a dairy cooperative society founded in 1946 in Anand, Gujarat, India that aims to serve milk producers and provide quality and affordable products to consumers. 2) Amul focuses on corporate social responsibility through various initiatives like tree plantation drives, healthcare facilities, education scholarships, and relief efforts to rebuild areas affected by disasters. 3) Amul's CSR activities include supporting milk producers, providing healthcare and education, encouraging female leadership, and organizing blood donation camps.

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    1) Amul is a dairy cooperative society founded in 1946 in Anand, Gujarat, India that aims to serve milk producers and provide quality and affordable products to consumers. 2) Amul focuses on corporate social responsibility through various initiatives like tree plantation drives, healthcare facilities, education scholarships, and relief efforts to rebuild areas affected by disasters. 3) Amul's CSR activities include supporting milk producers, providing healthcare and education, encouraging female leadership, and organizing blood donation camps.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views5 pages

    Roll 13 Business Environment

    Uploaded by

    Sonali Kothari
    1) Amul is a dairy cooperative society founded in 1946 in Anand, Gujarat, India that aims to serve milk producers and provide quality and affordable products to consumers. 2) Amul focuses on corporate social responsibility through various initiatives like tree plantation drives, healthcare facilities, education scholarships, and relief efforts to rebuild areas affected by disasters. 3) Amul's CSR activities include supporting milk producers, providing healthcare and education, encouraging female leadership, and organizing blood donation camps.

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    Download as pptx, pdf, or txt
    of 5

    CORPORATE SOCIAL RESPONSIBILITY

    Corporate social responsibility (CSR) is a


    type of international private business self-
    regulation that aims to contribute to societal
    goals of a philanthropic, activist, or
    charitable nature by engaging in or
    supporting volunteering or ethically-
    oriented practices.

    AMUL – THE DIARY COMPANY


    FOUNDER – Mr. Tribhuvandas Patel
    FOUNDED IN - 1946
    HEADQUATERS – Anand, Gujarat, India
    TYPE OF INDUSTRY – Diary FMCG. Cooperative Society
    AMUL means “priceless” in Sanskrit
    AMUL is No. 1 dairy brand in India.
    Amul has multidimensional impact not just on rural market but
    the entire Indian society.
    Amul is the first Indian dairy company to enter Rabobank’s
    Global Top 20 Dairy Companies list, in 2019.
    AMUL PRODUCT RANGE
    •AMUL BREAD •AMUL POWDER MILK
    SPREADS •AMUL PRO
    •AMUL BUTTER •AMUL COOKING
    •AMUL FRESH MILK RANGE
    •AMUL BEVERAGES •AMUL HEALTH DRINK
    •AMUL CHOCOLATES •AMUL DHAI RANGE
    •AMUL CHEESE •AMUL ICECREAMS
    RANGE
    CSR – THE AMUL WAY
    •CSR activities builds goodwill for the company.
    •CSR-Sensitive Business Philosophy
     To serve the interests of milk producers.
    To provide quality products to consumers as
    value for money.
    •CSR-oriented To Distributors & Retailers
    • CSR-oriented To Staff
    AMUL CSR INITIATIVES

    1. AMUL TREE PLANTATION


    AMUL took an oath on 15th august 2007 of
    planting sapling and ensuring its conversion into
    tree, this is the AMUL GREEN MOVEMENT.

    2. AMUL TRIBHUVANDAS FOUNDATION


    AMUL built TRIBHUVANDAS FOUNDATION to
    provide village people with basic health care facilities
    , it is managed by the villagers themselves. Self –
    delivery kits were distributed to help pregnant
    women.

    3. AMUL SGSY
    AMUL aims To bring people in BPL to APL by providing
    them necessary resources to become self employed by
    Distributing MILCH animals to 8755 beneficiaries and also
    Trained 12,647 men and women in dairy husbandry.
    4. AMUL DAIRY DEMONSTRATION
    FARM
    AMUL diary demonstration farm aims to encourage the
    farmers to use high yielding scientific methods by
    providing a demonstration.

    5. AMUL SCHOLAR
    AMUL SCHOLAR aims to promote education and promote talent.
    MODE OF ACTION:
    Amul Scholarships: Encourage outstanding children of farmers.
    Amul Scholar Felicitation Program: To encourage outstanding
    children of employees.
    Amul Vidya Shree & Vidya Bhushan: To recognize the brilliance of
    the students across India.

    5. AMUL BLOOD DONATION


    AMUL initiated blood donation campaign since
    1987. Camps are organized regularly in rural areas
    through Village Dairy Co-operative Societies. Camps
    are organized in Amul Dairy Campus wherein
    employees and their family members join in donating
    blood. Amul organizes donation of blood on
    emergency.
    5. AMUL RELIEF TRUST
    AMUL RELIEF TRUST helps in rebuilding schools
    and institutes detsroyed by earthquakes in Kutch area.

    6. AMUL OTHER CSR ACTIVITIES


    •Encourages woman to participate in dairy co-op
    societies. To develop and enhance leadership skills
    and qualities among women.
    •Amul’s member unions organized three self
    managing leadership workshops at PRAJAPITA,
    BRAHMAKUMARIS, MOUNT ABU. 3100 women
    participated in this programme.
    • Organization of AMUL YATRA in Anand.
    •Amul Vidya Awards‟ to the toppers of Std. X and XII
    throughout the country.

    NAME – Sonali Kothari


    Class – 3B Marketing
    Roll No. - 13

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