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    Digital Marketing: Moiz Ali Afzal Bilal Farooqi Jalal Ahmed

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    Moiz Ali
    Digital marketing refers to promoting products and services through digital technologies like social media, websites, and emails, allowing two-way communication. It emerged in the 1990s as internet usage grew and search engines, ecommerce, and early social media sites launched. Since then, digital marketing has evolved rapidly with new technologies, mobile access, social platforms, and data-driven advertising, transforming how companies connect with online audiences.

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    Digital Marketing: Moiz Ali Afzal Bilal Farooqi Jalal Ahmed

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    Moiz Ali
    27 views17 pages
    Digital marketing refers to promoting products and services through digital technologies like social media, websites, and emails, allowing two-way communication. It emerged in the 1990s as internet usage grew and search engines, ecommerce, and early social media sites launched. Since then, digital marketing has evolved rapidly with new technologies, mobile access, social platforms, and data-driven advertising, transforming how companies connect with online audiences.

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    Digital marketing refers to promoting products and services through digital technologies like social media, websites, and emails, allowing two-way communication. It emerged in the 1990s as internet usage grew and search engines, ecommerce, and early social media sites launched. Since then, digital marketing has evolved rapidly with new technologies, mobile access, social platforms, and data-driven advertising, transforming how companies connect with online audiences.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views17 pages

    Digital Marketing: Moiz Ali Afzal Bilal Farooqi Jalal Ahmed

    Uploaded by

    Moiz Ali
    Digital marketing refers to promoting products and services through digital technologies like social media, websites, and emails, allowing two-way communication. It emerged in the 1990s as internet usage grew and search engines, ecommerce, and early social media sites launched. Since then, digital marketing has evolved rapidly with new technologies, mobile access, social platforms, and data-driven advertising, transforming how companies connect with online audiences.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 17

    DIGITAL MARKETING

    BY

    MOIZ ALI AFZAL


    BILAL FAROOQI
    JALAL AHMED
    MARKETING

    Marketing refers to activities a company perform to promote the buying or selling of a product
    or service.
    Its includes:
    • Advertising
    • Selling
    • Delivering
    product to the consumers or other businesses.
    TRADITIONAL MARKETING
    • Promotion of products through advertisement and services with the help of print media.
    • It includes television commercial, radio, newspapers, bill boards…
    • The communication is unidirectional.

    DIGITAL MARKETING:
    • Promotion of products and services by digital technologies .
    • Means of transformation is social apps, social websites, chats, Emails…
    • Communication is two directional
    DEFINITION OF DIGITAL MARKETING:

    • It can be define on basis of usage of internet by people.


    “Use of tactic and digital channels or internet to connect with people who
    spend a lot of time online for the enhancements of product and service,
    and then convert into customers.”
    HISTORY AND EVOLUTION OF DIGITAL
    MARKETING

    1990
    • Term “Digital Marketing” first used

    • Launch of ‘Archie’ first search engine


    1993
    • First clickable web-ad banner

    1994
    • Launch of Yahoo
    • First e-commerce transaction, over Net
    market
    1996
    Launch of smaller search engines like
    • Hotbot
    • Looksmart
    • Alexa

    1997
    Launch of first social media site,
    SixDegrees.com
    1998
    • Birth of google

    • Microsoft launches MSN

    • Yahoo! Launches Yahoo! Web


    search
    2000
    • Internet bubble bursts
    • Six Degrees.com shutdown
    • Smaller search engines wiped out

    2001
    • First mobile marketing campaign
    (Universal Music)
    2002
    • Launch of LinkedIn

    2003

    • Word-press released

    • Launch of myspace
    2004
    • Gmail launches

    • Google goes public

    • Facebook goes live

    2005
    • Launch of You Tube
    2006
    • Microsoft launches MS Live Search

    • Twitter Launches

    2007
    • Launch of Tumble

    • iPhone launches
    2008
    • Spotify launches
    • Groupon goes live goes live

    2010
    • Google Buzz Launches

    • WhatsApp Launches

    2011
    • Launch of Google +and Google Panda
    • Google Buzz shutdown
    2012
    • Social Media budget Up 64%

    • Google knowledge Graph launched

    2013
    • Yahoo! acquires Tumble

    2014
    • Mobile exceeds PC internet usage

    • Facebook acquires WhatsApp


    2015
    • Snap chat launches ’Discover’ feature

    2016
    • mobile searches overtook desktop searches

    2018
    • Google introduced Machine Learning

    2019
    • Amazon started its own advertising platform

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