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    P3-Assess The Key Digital Tools and Hardware That Are Available To Marketers in Contrast To Bricks and Mortar' and Other Physical Channels

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    Farhan Rahman Arnob
    The document discusses key digital tools and hardware available to marketers compared to traditional brick-and-mortar channels. It outlines various digital marketing channels like email marketing, internet marketing, mobile marketing, and social media marketing. Specific tactics covered include newsletters, banners ads, search engine optimization, mobile apps, social networks, and media sharing. The document also contrasts traditional media like print, TV, and radio with digital alternatives and explains how marketers can leverage different digital tools.

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    P3-Assess The Key Digital Tools and Hardware That Are Available To Marketers in Contrast To Bricks and Mortar' and Other Physical Channels

    Uploaded by

    Farhan Rahman Arnob
    284 views35 pages
    The document discusses key digital tools and hardware available to marketers compared to traditional brick-and-mortar channels. It outlines various digital marketing channels like email marketing, internet marketing, mobile marketing, and social media marketing. Specific tactics covered include newsletters, banners ads, search engine optimization, mobile apps, social networks, and media sharing. The document also contrasts traditional media like print, TV, and radio with digital alternatives and explains how marketers can leverage different digital tools.

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    DM_P3.pptx

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    The document discusses key digital tools and hardware available to marketers compared to traditional brick-and-mortar channels. It outlines various digital marketing channels like email marketing, internet marketing, mobile marketing, and social media marketing. Specific tactics covered include newsletters, banners ads, search engine optimization, mobile apps, social networks, and media sharing. The document also contrasts traditional media like print, TV, and radio with digital alternatives and explains how marketers can leverage different digital tools.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    284 views35 pages

    P3-Assess The Key Digital Tools and Hardware That Are Available To Marketers in Contrast To Bricks and Mortar' and Other Physical Channels

    Uploaded by

    Farhan Rahman Arnob
    The document discusses key digital tools and hardware available to marketers compared to traditional brick-and-mortar channels. It outlines various digital marketing channels like email marketing, internet marketing, mobile marketing, and social media marketing. Specific tactics covered include newsletters, banners ads, search engine optimization, mobile apps, social networks, and media sharing. The document also contrasts traditional media like print, TV, and radio with digital alternatives and explains how marketers can leverage different digital tools.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 35

    P3- Assess the key digital tools and hardware

    that are available to marketers in contrast to


    ‘bricks and mortar’ and other physical channels
    Transitioning from brick-and-mortar to
    ecommerce
     Activities are being run in digital
    format
    Why Making the Transition From Brick and Mortar to Online Store Makes Sense

    • Now more than ever, consumers are making more purchases online.
    • Opening businesses up to a whole new world of customers
    • Geographically limitless
    • Limited time to consider and evaluate brands
    • Open for24/7/365 — including holidays — and customer reach is
    national, rather than just local or regional.
    • upward trend
    • Standing out from the crowd
    • Power of consumer connectivity & advocacy
    What to Consider Before Making the
    Transition Online

    • which e-commerce PLATFORM will best suite the business needs.


    • Which TOOLS will be best provide
    From AIDA to Five A’s
    From Traditional To Digital Marketing

    Traditional Media Digital Media


    Sales calls Websites
    Trade fairs Email
    Leaflets, posters and brochures Banners and pop ups
    Billboards Podcasts
    Newspaper Webcasts
    Magazine Videocast
    Radio Facebook, twitter
    Television Linkedin, You tube
    Film Mobile marketing
    Festivals wiki
    Key traditional marketing levers vs Key
    digital marketing levers
    Digital marketing tools

    • E-mail Marketing
    • Internet Marketing
    • Mobile Marketing
    • Social Media Marketing
    E-mail Marketing

    • Newsletters and digests


    • Dedicated e-mails
    • Lead nurturing e-mails
    • Sponsorship e-mails
    • Transaction e-mails
    Newsletters and digests

    • Regularly published monthly or


    quarterly issues
    Dedicated e-mails

    • Specialized e-mails sent to denote


    only one specific offer.
    Lead nurturing e-mails

    • E-mails targeted with coherent


    content at those potential consumers
    who in the past have displayed some
    specific interest in a product or
    brand.
    Sponsorship e-mails

    • E-mails where one org pays for the


    inclusion of its e-mail copy in the
    content generated by another
    organization
    Transaction e-mails

    • Transactional e-mails are the e-mail


    messages that get triggered by a
    specific action taken by an e-mail
    respondent to complete an activity
    such as filling form or making a
    purchase.
    Internet Marketing

    • Display advertising
    • Search engine marketing
    • Search engine optimization
    • Social media marketing
    • Blog marketing
    • Viral marketing
    Display advertising

    • Use of web banners or banner ads


    placed on a third-party websites or
    Blog
    • to drive traffic to a company’s own
    website and increase product
    awareness.
    Search engine marketing

    • Form of marketing that seeks to


    promote websites by increasing their
    visibility in search engine result
    pages(SERPs)
    • Through the use of paid placement
    Search engine optimization

    • Process of improving the visibility of


    a website or a web page in search
    engine.
    Social media marketing

    • Process of gaining traffic or


    attention through social media
    websites such as Facebook, Twitter
    and LinkedIn.
    Blog marketing

    • Refers to using blogs as tools to host


    content pertaining to a product and
    brand.
    Viral marketing

    • A marketing technique where


    information is passed electronically
    from one internet user to the other
    through self replicating viral
    processes.
    Mobile Marketing

    • Mobile Applications
    • Mobile website marketing
    • SMS Marketing
    • MMS Marketing
    • QR Code Marketing
    • Bluetooth wireless proximity based marketing
    • Mobile banner ads
    Mobile Applications

    • Mobile Apps are computer programs


    designed to run on smart phones,
    tablet computers and other mobile
    devices.
    Mobile website marketing

    • Mobile friendly websites are being


    used for marketing.
    • Content on the website is
    synchronized for the mobile handset
    to aid usage for marketing purposes.
    SMS Marketing

    • Companies can send text messages


    using SMS marketing for their mass
    marketing efforts
    QR Code Marketing

    • A powerful way to drive traffic to


    stores and mobile websites
    • Can be read by any mobile device
    with a camera and a QR reader
    application allowing org to direct
    customers to relevant online
    content.
    Bluetooth wireless proximity based marketing

    • Proximity marketing is the


    promotions or messages to users of
    devices that have the capability to
    receive them along with their
    individual permissions.
    Mobile banner ads

    • Banner advertisements are very


    popular among mobile users.
    Social Media marketing

    • Social networks
    • Social news
    • Blogs and forums
    • Media sharing
    Social networks

    • Involves using social networks like


    Facebook and twitter for marketing.
    Social news

    • Social news websites feature user-


    posted stories that are ranked based
    on popularity.
    • Used to share product related
    information.
    Blogs and forums

    • Corporate as well as individual blogs


    and online forums are being used for
    communicating organizational
    messages & promotional schemes to
    consumers.
    Media sharing

    • Allows users to share videos with


    other publishers in the virtual
    domain
    • Enables to easily manage videos
    across multiple accounts.
    Digital tools and Hardware

    • Mobile or handheld devices: mobile phones, laptops, two-way


    radios.
    • Fixed appliances: phones; desktop computers, TV, radio, kiosks
    Thank you!

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