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    Platform Business Model.

    Uploaded by

    Jawahar Singh
    The document proposes an app called AgriTrac that would function as a digital platform to connect farmers who need farm machinery with those who own machinery. This would allow small-scale and marginal farmers access to equipment without having to purchase it. The app would show available machinery within certain distances and allow farmers to book equipment. It would benefit both machinery owners by increasing utilization rates and farmers by reducing costs. The platform could also connect farmers to agricultural advisory services, seeds, fertilizers and generate revenue through fees and advertising. By increasing access to machinery, productivity and incomes for farmers and owners could rise without additional investment.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Platform Business Model.

    Uploaded by

    Jawahar Singh
    38 views6 pages
    The document proposes an app called AgriTrac that would function as a digital platform to connect farmers who need farm machinery with those who own machinery. This would allow small-scale and marginal farmers access to equipment without having to purchase it. The app would show available machinery within certain distances and allow farmers to book equipment. It would benefit both machinery owners by increasing utilization rates and farmers by reducing costs. The platform could also connect farmers to agricultural advisory services, seeds, fertilizers and generate revenue through fees and advertising. By increasing access to machinery, productivity and incomes for farmers and owners could rise without additional investment.

    Original Description:

    Digital Platform for sharing agriculture use.

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    The document proposes an app called AgriTrac that would function as a digital platform to connect farmers who need farm machinery with those who own machinery. This would allow small-scale and marginal farmers access to equipment without having to purchase it. The app would show available machinery within certain distances and allow farmers to book equipment. It would benefit both machinery owners by increasing utilization rates and farmers by reducing costs. The platform could also connect farmers to agricultural advisory services, seeds, fertilizers and generate revenue through fees and advertising. By increasing access to machinery, productivity and incomes for farmers and owners could rise without additional investment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views6 pages

    Platform Business Model.

    Uploaded by

    Jawahar Singh
    The document proposes an app called AgriTrac that would function as a digital platform to connect farmers who need farm machinery with those who own machinery. This would allow small-scale and marginal farmers access to equipment without having to purchase it. The app would show available machinery within certain distances and allow farmers to book equipment. It would benefit both machinery owners by increasing utilization rates and farmers by reducing costs. The platform could also connect farmers to agricultural advisory services, seeds, fertilizers and generate revenue through fees and advertising. By increasing access to machinery, productivity and incomes for farmers and owners could rise without additional investment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Digital Platform for the

    Agriculture/Farming
    Sharing of FARM Machinery in INDIA
    AgriTrac App
    India is a land of small farmers. Latest agriculture data shows that 67% of the agricultural land is
    owned by marginal farmers with land holding lesser than 1 hectare. Approximately 85% of the
    farmers belong to small and marginal category. Only 1% of farmer has land holding more than 10
    hectares, called as large farmers. For such farmers, buying an agri-equipment or machinery is
    neither affordable nor a viable option, and the same time with the shrinking land due to urbanization
    and shortage of water resources and labour force shortage, all the solution rest on utilization of available
    farming machinery in most efficient & cost effective.
    The way Uber, Ola has revolutionized the urban transportation with the
    help of digital platform, Same type of digital platform is the need of the hour for small and marginal
    farmers , With advent of technology , affordable 4G data & multimedia mobile handset , it will be possible ,
    only require is a Android/IOS based APP that will connect both party giver & taker along with other Agri
    based fertilizer company & ads provider for better revenue generation for digital platform provider .
    Platform, customers, sweetener ?

    *Platform provider :- AgriTrac App-Digital platform like Web interface , Android/IOS APP. - application will help farmers get
    affordable access to cutting-edge technology at their doorsteps. Farmers who wish to hire equipment can register using their
    names, addresses and mobile numbers, and then order what they need , for this provided value , take Fees .
    For example, if a farmer needs a rotovator with tractor for one acre of land, the app will show all the available equipment awithin
    5, 20 and 50 km of the farmer’s set location, including their rates. The farmer can use the app or call the customer care to book the
    equipment at a specific time and location.
    *CUSTOMERS :- Agriculture Machinery equipment provider (Eg. tractor, Rotavator , Planters.)-With AGRITrac APP. , utilization of
    assets will go up, production and productivity goes up, Income of farmers and tractor owners goes up with no additional
    investment required ,
    *CUSTOMERS :- Sowing/Planting/Harvesting – borrowing for Farming . - agri-equipment or machinery is neither affordable nor a
    viable option. But at the same time farmer want to be ready to start work (land preparation, sowing, cultivation).
    *CUSTOMERS :- Seeds/Fertilizer/organic compost etc bid directly to farmer .
    *Sweetener :- Agriculture Advisory Service team. :- agricultural advisory services for various crops and boosts your crop yield ,
    also provide time to time weather update & timing for corps , guideline for doing the proper scientific way of farming, crop
    cultivation, sowing or harvesting of any crop or vegetables. Farmers can easily solve their farming problems related to pest or
    insect attack or any problems which put them in a difficult situation.
    Value added service for Each customer & platform user…

    Customer Value received Value received Value provided to Value provided Customers Profile
    from other from the other customers to the platform they attract
    customers platform

    Machinery Income & utilization of Information about Users traffic User Traffic/Fees , Agriculture payer
    provider/ lender heavy farming M/C machinery Trust , reviews Advisory Service ,
    requirement, trust , Seed/Fertilizer
    seller
    Famers M/C Use of machinery during Information about Users traffic User Traffic/Fees , Linchpin &
    borrower peak farming season in available m/c , charges, reviews , trust primary
    reasonable fees on trust payer
    correct time
    Seeds/Organic Users Users Income User Traffic/Fees Need base payer
    fertilizer /provider

    Agriculture Audience (users) Feedback & publicity Specific information User Traffic /fees , Need base Sweetener
    Advisory Service trust
    Farming
    Reduce cost, be more efficient and Machinery
    bring profit by lending idle heavy provider/ Income of Machinery owner goes up.
    machineries
    lender (Payer)

    Providing info like harvesting Provide seeds to


    time, Weather details , farmer
    Farming techniques , Soil
    moisture or fertility details
    Seeds/Organic
    fertilizer
    Agriculture Advisory Service /provider
    team/different Agri based app
    AgriTrac
    integration on this platform
    Income from selling
    Monetary benefit against
    technical consultation

    Can help in increasing productivity by


    about 30% and allow farmers to raise
    second crop or multi-crop , production
    Sowing/ and productivity goes up
    Planting/
    Suit the Need of marginal Harvesting – Linchpin and primary payer both
    and small farmers without borrowing for
    high investment is the need Farming .
    of the hour Reducing the need of high cost
    manual labour ,
    Value added service for Each customer & platform user…
    App. Based platform tools hold great promise to promote agricultural transformation and benefit
    smallholder farmers in the developing world , its also attract different type of associates famers users like
    seeds/fertilizer sellers , Agri guru or new entrant who wants to do the farming by borrowing land and
    without much investment on farming machine .
    In his recent speech Indian PM promised to double farmers’ income in next five
    years. These type of digital platform can help in increasing productivity by about 30% and allow farmers to
    raise second crop or multi-crop, apart from reducing the need of high cost manual labour, with this app,
    utilization of assets will go up, production and productivity goes up, Income of farmers and tractor owners
    goes up with no additional investment required.

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