Rahel Sertsu
Rahel Sertsu
Rahel Sertsu
BY
ADVISOR
September 2014
Addis Ababa, Ethiopia
ADDIS ABABA UNIVERSITY
SCHOOL OF GRADUATE STUDIES
DEPARTMENT OF PUBLIC ADMINISTRATION & DEVELOPMENT MGT
By
Rahel Sertsu T/Haimanot
____________ _______________
Examiner Signature
____________ _______________
Examiner Signature
ACKNOWLEDGEMENTS
First of all, I would like to thank God almighty who has been giving me everything
to accomplish my study and this thesis: patience, health, wisdom, and blessing.
for his guidance and supervision while I was writing this thesis. I am grateful to
his invaluable comments and suggestions from which I have benefited a lot.
I need to say ‘thank you’ to the participating agencies who gave me such great
support, and the respondents, without whom this research would have not been
possible. My special gratitude and thanks goes to Ato Mesay G/Mariam from
MCIT, Ato Asnake Getie from EEPCO, Ato Surafel Gulilat from AAWASA, Ato
Million from Ethio Telecom and lastly Ato Nesanet Raya from Kifiya plc for giving
members, who have been put at risk all the time to making sure that I’ve a better
life than what they actually have never thought of it for themselves.
Table of Contents
Page
Acknowledgement……………………………………………………………………………..i
Abbreviation…………………………………………………………………………………v
List of Table…………………………………………………………………………………...vi
List of Figures/charts…………..…………………………………………………….…….vi
Abstract………………………………………………………………………………….…….vii
CHAPTER ONE
1. INTRODUCTION……………………………………………………………………….1
CHAPTER TWO
2. LITERATURE REVIEW……………………………………………………………….7
Reforms….……………………………………………………………………..7
CHAPTER THREE
3. RESEARCH METHODOLOGY…………………………………………………….44
CHAPTER FOUR
CHAPTER FIVE
5.2 Conclusion……………………………………………………………………67
5.3 Recommendation……………………………………………………………69
REFERENCE
APPENDICES
LIST OF ABBREVIATION
EG E-Government
Page
LIST OF FIGURES/CHARTS
Page
The Unified Billing System (UBS) project, as part of E-Gov initiatives, is one of the
major interventions by the Ministry of Communication and Information Technology
(MCIT), Ethiopia, to unify the bill payment of various utilities for the convenience
and benefit of citizens. It focuses on enhancing the quality of Service available to
the citizen through re-defining the way citizens pay their utility bills which was
introduced based on public-private partnership between the Ministry of
Information and Communication and a private company named Kifiya Financial
Technology. With this premise, this paper is an attempt to understand the
contribution of UBS and its various challenges and bottlenecks that are being faced
in making this system sustainable. The system is able to reduce the burden the
government face financially and in deploying the essential expertise, it has also
created an opportunity to improve government service delivery to citizens, and
within government agencies by creating more transparency, greater convenience,
less corruption, revenue growth and cost reduction. It has also created job
opportunities to the young unemployed. It is however, noteworthy that these
perceived benefits to the citizens from this project can only be accrued when Lehulu
centres met the expectation of citizens and accelerate the service delivery. The
study also reveals that there was lack of coordination at the government’s end in
terms of having no structured framework for complaint handling and no risk
mitigation plan in place for a project of this dimension. Moreover, as the system is
not yet synchronized, citizens are charged more than their regular bill. This is of
utmost importance in order to upgrade UBS as a key actor to enhance public
service delivery. The study calls for an improved enabling environment for citizens
like UBS to improve integrated Public Service Delivery.
1. INTRODUCTION
needs. Public sector in most of the countries lack appropriate customer service
policies, the institutional capacity and resources to cope with customer service
segments, as is common for organizations in the private sector, the public sector
to all citizens (Humphreys, 1998). Although different groups of citizens will have
information has to be ensured (Martin et al., 2008), while at the same time cost
achieved.
In nearly every country around the world, governments are challenged to deliver
1
expectations requires the achievement of savings obtained through enhanced
delivery. The public sector no longer has a choice: it must revise its approach to
serving constituents. Over the past years, a growing focus on modernizing public
occurred. These service delivery programs are now pointing at integration as the
at the same time. Integrated public service delivery releases precious resources
for higher priority tasks and is also proven to positively impact a country’s
competitiveness, quality of life, and constituents’ trust. (Pepper & Rogers, 2010).
Since 1994, the government of Ethiopia has embarked on reforming its service
giving organizations with the objective of improving the public sector service
delivery system. In this regard, the Ethiopian government has recognized the
system is known as ‘lehulu’, an Amharic word meaning "for all". Lehulu will
replace existing utility payment centers for Ethiopian Electric Power Corporation
(EEPCO), Ethio Telecom, and Addis Ababa Water & Sewage Authority (AAWSA).
2
In this paper, the case is presented for Unified Billing System in facilitating
and to achieve tangible benefits for both governments and their citizens.
According to Martin Duggan & Cathy Green (2008), Public Sector Departments
to enhance the citizen experience. This shift involves rolling out innovative
channels and integrating these channels to provide One Stop Shop services in
Electronic Services Initiative i.e., ‘lehulu’ unified billing system, has taken up the
avail government services online and improve the access to the general public.
mentioned as one of the target to be able to achieve the E-Gov strategy. CSC is
unifying the different bill collection centers in to one stop payment point to
enable the citizens get the services in integrated and simplified way. This new
service delivery model takes into account varying access point consolidation
3
across the service value chain, while considering the varying channel needs and
unsynchronized data among the centers. This initiative is first in Ethiopia and
expectation and will try to assess the role of UBS in facilitating the service
delivery.
For the purpose of the study, the following research questions are developed:
What are the existing challenges and opportunities of unified billing system?
billing system in delivering effective public services and thereby propose possible
objectives are:
4
To analyze the role of UBS in bringing convenience
To analyze and assess whether the UBS meets the values of public service
delivery
Bill Data
Billing System with respect to facilitating public service delivery from its
establishment (Feb. 2013) till May 2014. This concept is also delimited to
The study only focused on the three unified public information services: Water,
Kifya PLC and MCIT under a modality of PPP. Therefore, investigating other
unrelated PPPs are beyond the scope of this study’s focus as this study might
5
1.7 Significance of the Study
experiences about using common service centers options in public services, and
discuss experiences used in the promotion and expansion of this system, and
ultimately escalate the level of unifying these services. It will provide an approach
this system.
This study will also provide an opportunity to know the advantage of unifying
utility bill collection centers into one point and the benefit it has brought in terms
Furthermore, this study will be beneficial to the researchers and other policy
makers to look for further study and for solution to the discovered problems.
The report is organized into five chapters: Chapter one contains the problem and
its approach dealing with research problem, the next chapter deals with the
of the subject matter to assess the contribution of the project. Chapter three
outlines the research methodology. Chapter four presents the study results and
analyzes them and finally chapter five comes up with the summaries and
6
CHAPTER TWO
2. LITERATURE REVIEW
Reforms
According to PWC (Nov 2010, 4), reforms in the public sector aimed at improving
service delivery have received considerable focus over the last decade globally.
Lane (2000: 3) states that New Public Management (NPM) became the most
popular during the 1980s and 1990s in reforming the public sector. It is a theory
of the most recent paradigm change in how the public sector is to be governed,
and is part of the managerial revolution that has gone throughout the world
affecting all countries. NPM is amongst the latest concepts to enter the lexicon
public and business administrations by taking the “what and “why” from public
Michael, (2000) has also mentioned that, definitions of NPM have proliferated as
experts have sought to put their own “spin” on the subject. The analytical model
developments:
management”;
7
an emphasis on improved public service delivery and functional
responsiveness;
agencification, privatization);
the past one hundred years has developed a well-regulated civil service system
who will get jobs in government. This legacy of the Progressive era in the United
China where civil service systems were developed over two thousand years ago.
8
Some countries are reducing the rules and rigidities of their civil service systems
to encourage new talent from both the private and public sectors to join
robs the citizens of many funds and services they might have received if it did
and records that are not classified for national security purposes. Transparency
also helps spread government procurement and service Contracts out to a larger
part of the population who can access government through websites from any
location, and find information from diverse ministries and levels of government
a role for citizens, through public hearings and other access to government
actions. However, the newer reforms go way beyond passive public hearings and
presence on task forces that develop performance goals and measures for
9
programs; and other direct involvement in determining what services should be
Examples that are regularly used by most national and state governments
include: strategic plans; statutes, legislative bills and hearings on-line; bill
accountability, being answerable to the people who vote their leaders into office
public administrators, as in they are being held responsible for the performance
Accountability, Behn (2001) makes the case that at least four types of
financial accountability. Where was money spent? Was it spent legally and in
accordance with laws and how it was supposed to be spent? Financial audits
have been implemented to determine the extent to which our governments and
treated fairly? Many of our rules and procedures are established to define how
fairness and equity will be ensured, often through procedural processes rather
10
than through examining the outcomes of government services. Third,
accountability for the use of power. Many of our laws on ethics, the proper use
of government funds and hiring practices relate to keeping officials from abusing
their power. And finally, accountability for performance. This is at the heart of
for inputs, finances and legal practices. Accountability for performance focuses
on what government is doing and how well government achieves those efforts.
And not just on the processes and procedures that governments uses to spend
money and deliver services. Accountability has also gained currency and
High Quality Services: With the transformation of the global business sector
and practices since the 1980s, quality service and customer care has become a
primary value in the private sector. The improved service citizen’s experience
from business transactions has probably had a major influence on how they view
stodgy government. At the very least, these private sector changes have raised
expectations and fostered comparisons that have not been kind to government.
customer service and quality, such as TQM in the late 1980s, and quality
(OECD, 2005) perhaps led by local governments which made these changes
11
outcome for many government services. Modernized governments are required
connecting the public interest to individual motivation and values. (OECD, 2005,
22)
are staying open later in the evenings and on weekend so that working citizens
do not have to take off from work to conduct business with government. Clearly,
in a way that was never possible through face to face visits. Many have raised
the concern that e-government will promote more divisions in which citizens
works to provide the services elected officials vote to deliver as effectively and
one that is free of corruption and cronyism. Mark Moore in Creating Public Value
(1995) talks about part of the value that managers deliver to citizens is the
process of a well-run and open government. Thus the Government reforms, and
the values associated with those reforms all contribute to the promotion or
12
diminution of democratic governance in countries around the world. (Pollitt,
2000)
Often policy makers and managers talk about Government reforms in terms of
Reinventing Government talked about the need for government to “steer” (or make
policy and strategic decisions) while partners in the private or non-profit sector
could do the “rowing” (or actually deliver the services). But Government reforms
also can promote the types of democratic governance values which are relevant
to citizens. The following are the basic values that government’s reforms
promotes:-
agencies: fiscal and accountability for performance. And in fact, these often
all procedures have been followed and met, while performance measures for
results are output and outcome measures without a direct linkage to inputs and
reform over the past three decades. Measures demonstrate what government is
achieving for the taxes and monies it spends. Performance measures assure
13
through contracts. Performance measures are a necessary part of strategic
objectives (or standards for performance) have been met, or not (Berry, 2007).
governmental work. Strategic plans also help communicate to the staff at lower
levels of the organization what their responsibilities are and how their program
activities fit into the broader agency’s goals and purposes. Finally, strategic plans
officials that helps ensure the agency is accountable and transparent. (Bryson,
2004).
been often used as part of the integration to get more information technology
14
(due to 24/7 web availability), and accountability by displaying information,
budget data, program requirements, rules and plans for future government
Civil Service Reforms: These have been undertaken for multiple reasons. In
some cases, it is to get new talent into the government that may not meet the
(1999)
Deregulation and Using Market-based Reforms: Red tape and government are
Synonymous and have been since the early Chinese empires. But the belief that
Competition makes all agencies work better has become a prevalent theme
driving reforms in both the private and public sectors since the late 1970s.
gains, values not given primacy in this study. Deregulation may lead to better
the market to reduce costs and encourage innovation. Under the right
15
professionalism (if providers have more professional staff to deliver services) and
(Berry, 2007)
Decentralization can mean both delegating more discretion and decision making
authority down into the middle and frontline levels of government agencies, and
on a more macro scale, delegating financial and policy decision making (and
In beginning the journey toward improving the citizen and customer experience,
it is critical that public sector organization listen to their citizens and customers,
understanding who they are, the interactions that they have and their
interactions.
The citizen experience is influenced by the interactions and experiences that they
and customers. For example while a customer may have a positive transaction
months, the reality is that members of the public use the infrastructure and are
16
subject to the policy and enforcement which governments administer on a daily
According to Pepper & Rogers-2010, the below prevalent forces are compelling
Citizens today are more aware of their rights to access information about public
services and have higher expectations of service levels and service experience.
delivery accustomed to in the private sector namely “make it easy for me”, “give
organization solely against its direct competitors, but against the best regardless
This trend has shaped new ways of thinking for governments, and is forcing them
to consider how they can reduce the burden of compliance to laws and
17
recognizing that their agencies are ultimately dealing with the same “customers”
that shop online, demand exceptional customer service, and expect multichannel
consequence, integrating public service delivery has now become a key strategic
In recent years, the notion of public Service value has emerged and is
governments are providing to their constituents. Public Service value has three
important sources: (1) the perception of high-quality services, (2) the perception
that public policies generate positive outcomes, and (3) the level of trust placed
value provides the government with a framework to inform decision making that
multidimensional concept, based upon eight key service delivery attributes that
18
agencies, and this reduces the compliance burden and positively impacts con-
allowing the tailoring of services to each segment and the offering of proactive
‘one-stop shop’ service delivery is strongly beneficial, and creates the perception
provider.
Accessability
Simplicity
Accountability
Availability
Customer
service
Consistency
19
C. Efficiency Savings
Delivery
way the society functions. Internet is the biggest revolution in human history.
The impact of IT can be felt in all economic and social activities in every
phenomenon.
In the post liberalization era governments across the country have been engaged
businesses. The global trends also point out to the emergence of e-government
20
Government. It is the image of an ideal government through the eyes of its
and SMART Government. It is the very specific task of using the tools offered
friendliness in all the transactions that the citizens and businesses conduct with
the Government – that is, providing digital interface in the G2C interactions.
efficient and transparent manner. The three main target groups that can be
Business.
21
The introduction of e-government entails streamlining operational processes,
Government
22
Reinforcing and sustaining continuous improvement necessitates visible
constituents’ lives, to the level of trust placed in public institutions, and to the
collaborate and move beyond the provision of services toward the engagement of
constituents. This creates benefits that reach far beyond the notion of
resources for higher priority tasks, and has a positive impact on constituents’
over the world are increasingly realizing that integrating public service delivery
is the way forward to achieve efficiency savings and to satisfy and engage
23
become more and more difficult to defend. As the world becomes more global and
become constituent-centric.
Meeting public service challenges is prompting the public sector to explore new
the same or reduced cost. The solution lies in developing citizen-centric models
that draw inspiration from the relative success with which the private sector has
addressed the situation. These examples keep the customer at the core of every
In rising to the challenge, public sector Agencies across the globe are increasingly
adopting a One Stop Center citizen-centric service delivery model. The concept
of One Stop Centers is to enable citizens and customers a single access point to
information and service transactions. Key elements which these and other
24
1. Speed – the time taken to deliver a service should be the shortest possible
for both the customer and the agency while still ensuring outcomes are
citizen-centric
address any variation in meeting service levels and drive any changes
required
4. Value – the customer needs to believe that the One Stop Center is cost
department processes
at specific times
customers’ experiences are on a par with what they are receiving in the
25
Therefore, this lead to have the below stated improved services
services)
application forms)
redundancies)
Expectation
Integrating Public Service has the portents of providing high quality government
services to citizens, of providing equal access and equal treatment to the rich
making the concept of Citizens Charters a reality and, above all, of reducing the
26
2.8 Integrating Public Services in Prompting Public
Service Values
Integrating the different public services enabled government to focus on the main
function than being occupied with support services. This also help to meet the
public services in an integrated manner really help citizens get achieve these
services in a more convenient, consistent and harmonized way. These also assist
the government is working on as well as the policies they are trying to implement.
Many changes, such as marital status or address changes can be a long process
and take a lot of paper work for citizens. Integrated Services allows these tasks
and cost-effective for businesses, and the public benefits by getting easy access
to the most current information available without having to spend time, energy
27
and money to get it. Integrated Services helps simplify processes and makes
PPP Model
public sources i.e., taxes and levy. However, the ever-increasing disparity
between the capacity of the public sector to generate resources and the public
demand for new facilities has forced governments to look for new funding
methods and sources. Public Private Partnership (PPP) as a new funding method
works and services because of the forces driving this movement such as scarcity
28
using private infrastructure are increasingly common in low and lower-middle
income economies where many people cannot afford or do not have access to the
Internet (UNPAN, 2012). PWC 2012 also stated that a variety of solutions in the
generic name of Public Private Partnerships are being employed today to bridge
the gap between the expected levels of speed, efficiency and spread of public
services. The concept of Public Private Partnership (PPP) essentially arises out of
shortage of public funds and above all, the profit motive driving high efficiencies
a private-sector entrepreneur whereby resources and risks are shared for the
purpose of developing a public facility. For the public sector, the principal aim
of a PPP is to achieve value for money (Akintoye et al, 2003). In relation to this
Grimsey and Lewis (2002), as cited in Alinaitwe and Robert 2013), elaborate that
the public sector can secure value for money in the public service delivery, while
ensuring that the PPP partnering private-sector entities meet their contractual
29
As the private sector is less concerned in equity and transparency than is the
public sector (Rosenaue,1999), partnership with the public would allow some
risks to be transferred to the private sector and hence to the parties best able to
To cope with such gradual trends, nowadays governments are focusing on Public
Private Partnerships (PPPs). Although, PPP is not easy to apply (Boeva and
achieve both an increased standard of living in the short term, and net gain
which is only 17 per cent (UNPAN, 2012). Unfortunately, the technology often is
reasons, in the case of PPPs, over the past three decades, governments in both
30
this is especially true for governments lacking public sector resources to deliver
Experiences across the globe show that IT is one of the areas which is eminently
suited for PPP – especially, in areas such as driving licenses, utility bill
2012)
Benefits of PPP
When based on good practices, PPP offers a win-win benefit to both the public
and private sectors in the delivery of public infrastructure, goods and services.
The major benefits for the government are the speed, efficiency and effectiveness
ensure value for money. The involvement of the private sector in public service
the long-term costs of the service delivery can be assessed more realistically
under a PPP framework which in turn promotes more efficient use of resources.
31
through innovation, customer care and ultimately increasing cash flows. (Kwame
A. Asubonteng, 2011).
The major benefits of PPPs for the general public and its governments are the
citizens. In this regard, the involvement of the private sector in public services
as a result, the long-term costs of the service delivery can be assessed more
resources (Hussen, 2013). Due to these factors, PPP is increasingly being seen
Generally, the following stakeholders benefit from the Public Private Partnership
Benefits to Government:
32
o Efficiencies in management-enable the mgt. to focus on core
functions
Benefits to Citizen/Business:
creates convenience
The Public Private Partnership can assume a wide spectrum of shapes like, BOO,
privatization through partnering with strategic investor etc. The idea is to arrive
33
Table 1. PPP Models
Schemes Modalities
34
2.11 Evolutionary Journey of Improving Public Service Delivery
As stated by Peppers & Rogers-2010, over the past fifteen years, the compelling
1. Foundational Programs
From 1995 through 2000, governments around the globe began to lay the
focused on:
and its ability to handle sensitive data securely over new channels.
example, the Centrelink network was started in 1997 to simplify and centralize
the delivery of services in order to be more efficient for customers. Its core values
2. E-Government
The rise of e-government occurred from 1995 through 2004, involving initiatives
such as:
• Rolling-out new channels. Inland Revenue in the UK, for example, launched
35
electronically, wherever possible through a common Government portal” and the
governmental portal whose vision is to make “it easy for the public to get U.S.
government information and services on the web” and to serve “as the catalyst
• Secure Online Processing. Denmark, following the lead of the United States,
e-Government concept that arises when the provider of an online service (e.g., a
processes can become barriers if they are too cumbersome, costly or insecure.
initiative that facilitates citizen interface with the Government and reduces
Government for getting various services; resulting in time saving. While the
number of daily transactions was around 600 in August 2001; the number
36
3. I-Government
for example, redesigned offices “to make them more customer-friendly, with
old-style counters making way for open-plan offices where customers can sit
Created in 2005, the initiative seeks “to improve the delivery of government
more than 600 points of service located across the country, call centres, and
the Internet.”
potential of infocomm over the next decade. Led by the Infocomm Development
become the only way for governments to achieve further service delivery
37
2.12 PPP In Ethiopian Policy And Legislative Documents
services are among the current hot issues of low-income countries. Ethiopia, one
of the developing economies, is striving to fulfill the standards set under the
United Nation’s Millennium Development Goals (MDG) and specifically its own
five year Growth and Transformation Plan (GTP). In such a densely populated
considering PPP strategies for its public services. The Ministry of Communication
Index. As stated by Dr. Mesfin Belachew (2012), the basic challenges of E-Gov.
Low Level Working Culture, High Resistance, Weak Private Sector and Low Level
38
Following the gradually growing demand for the acceleration of infrastructural
there exist challenges in managing and selecting the right PPPs which manifest
in a number of unobserved failure or success cases. In line with this, the primary
possible barrier that could be identified therefore is the level of caution within
the public sector as clearly argued by Gunnigan and Eaton (2008), there is
political pressure to ensure that PPP projects do not compare unfavorably to the
traditional projects and cost to the taxpayer will be a factor in political debates.
sought strategies of development. There are many legal and policy documents,
mentioning the significance of partnership between the public and private sector
39
‘…all sorts of efforts shall be done to find, private companies with high
known as ‘out growers’ agreement’ (MoI 1994a, p.211). Knowing the critical
importance of creating such partnership for the success of the agricultural and
rural development, the policy document prescribes as; ‘the government should
and expand the out grower system of partnership’ between farmers and the
importance of the public and private partnership for the success of the policy.
objective could be attained (MoI 1994b, p.64). It is also boldly stated in the
PASDEP document that, ‘as the private and civil society sectors have grown,
engagement, they have been gaining an increased support and recognition from
the public side’ (MoFED 2006). The government itself has gradually opened
avenues for private and civil society sectors involvement in many areas. A Plan
40
government’s development plan for the year 2005-2010 recognized the strong
role that NGOs have been playing and will continue to play in the effort to
overcome poverty and meet the Millennium Development Goals (MDGs). This
that the Ethiopian government will ‘find it difficult to meet the MDGs, especially
in the nutrition, health, education and water sectors, without the active
The GTP document explains efforts shall be done to enable the private sector
to be the engine of growth and the primary source of investment. It also makes
‘active partnership between the public and private sectors will be promoted’
Ethiopia, among which the ‘Private and public partnership is one of these
of existing infrastructure and building new capacity; and to promote PPPs ‘in
41
Moreover the country strategy paper for the year 2011-2015, states that the
particularly in the context of the current weaknesses in the financial sector and
Hence, one can easily understand from this, that the Ethiopian government is
well aware of the benefit of involving the private sector and civil society in the
issues like the importance of dedicated PPP policy, legal and institutional
there, and what is the potential of PPP in the context of Ethiopian development
The concept of PPP is not totally new in public sector, the below are some of the
facts obtained with regard to the existing PPPs around the globe
(Worldwide) For e.g. in 1854 the concept of PPP was used for construction
use through the Private Finance Initiative (PFI) (Awodele et al., 2010) .
42
(Africa) African Development Bank approves USD $34 million for Nigeria’s
Unified Billing System (UBS) that allows one to pay all utility bills
43
CHAPTER THREE
3 RESEARCH METHODOLOGY
There are many factors that make this new billing system interesting and
appropriate setting of the study. This billing system is part E-Gov. initiative
The key utilities identified for this pilot project are: Addis Ababa Water & Sewage
Telecom (ET). The objective of the initiative is to establish a suggestive PPP model
for realizing an ICT enabled Integrated Utility Billing for the three public
institutions with a highly competent, and efficient private partner. The UBS
implementation model in Figure 3 shows the BOT model used in the PPP
agreement between the government and the private partner. In this model, MCIT
represents the public sector part of the partnership and the principal owner of
the project while the Utilities (ET, EPCO and AAWSA) are the principal
beneficiaries from the public sector side. The Unified Billing System represents
the system, which includes the application, IT infrastructure, all processes and
collection centers. This is the part of the model that will interface with the
citizens.
44
Fig 2: UBS Implementation Model
as ‘Lehulu’ in Addis Ababa in Feb. 2013. The Amharic word ‘Lehulu’ implies a
dual meaning, ‘for every one’ and ‘for all services’. Lehulu is a network of centers
providing a Unified Billing System that allows us to pay all our Utility bills
Addis Ababa. The centers are based on a ‘Build, Operate, and Transfer’ model to
deliver bill payment services for three utilities-water electricity and telephone-in
45
any one of the new locations. For the first time in Ethiopia, citizens have been
provided with the convenience of one –stop service to pay their utility bills
payments for Ethio-Telecom, Addis Ababa Water and Sewerage Authority, and
in the near future. There is a plan to open fourteen lehulu centers in four regional
This single window service delivery initiative that intended to enable government
According to Srindah Gunnam (2012), CSC type of PPP incorporates services like
delivery. CSC in general includes self-service kiosks, utility bill payment centers,
ICT community centers etc. According to the MCIT’s plan, it is estimated that an
46
of five years for additional 800 CSCs to be set up in partnership with the private
sector on a PPP business model which will cover all the Woredas by spreading
down till Kebele level based on need and demands of different Regions of the
country.
Specifically this research will focus on one of the CSC PPPs which initiated and
already started providing its service to the general public of Ethiopia as single
window based UBS (Unified Billing System) for utility payments. This PPP
business model started operating for the first time in the country by integrating
one local private firm namely Kifiya Financial PLC and four public stakeholders
namely Ethio-Telecom, WSA (Water & Sewerage Authority), EPCO (Electric Power
Corporation), and MCIT (Ministry of Communication & IT). With the current 33
major cities of the country namely Mekele, Bahirdar, Hawassa, and Dire Dawa.
Essentially, this PPP project has also planned to expand and establish in total
up to 70 billing centers (for payment of power, telephone and water bills) in the
47
3.2 Governance Structure in PPP Model
committee is the top most governing unit spear heading PPP projects. It consists
responsible for monitoring and controlling of the project activities as per the
48
Fig 3. Governance Structure in PPP Model
According to Mesfin Belachew (Dr.), 2012, there are several reasons for choosing
this PPP case specifically. Firstly, although the Ethiopian economy is perceived
to be one of the leading African emerging markets with double digit growth, the
country’s major public information service delivery channels are however widely
MCIT nowadays are giving special attention to PPP business models and are
starting to motivate the private firms to integrate and initiate to work with them.
49
Thirdly, private IT firms such as Kifiya Financial PLC performing a tremendous
and neglected public information services touches on the daily lives of a broad
section of developing economy’s citizens. These people who are most dependent
on the public sector’s services remain one of the biggest challenges for the public
a. Primary
b. Secondary
line sources, national strategies, and literatures were assessed and utilized.
the study. This broader context of E-Gov. Initiative was accounted for in the
delivery, the Role of E-government in supporting this improvement for the benefit
50
of the citizens as well as the government, how it contributes in meeting the public
service values and related aspects. During the interview process, care was taken
to be fairly open about when and how questions were asked and asking new
system more clearly. Interviews with MCIT, AAWSA, Ethio Telecom and EEPCO
expectation with regard to service Delivery. The total no. of participants involved
non-responses.
numbers of citizens were taken as a sample from selected nearby centers. During
the Study the overall lehulu centers were 33 in number and 6 centers were
has been distributed to 150 citizens and only 130 responded accordingly. The
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Table 2: Questionnaire Distribution Matrix
Once all sufficient data are obtained, they were organized in a way suitable for
has been employed to analyze these data through interpretive statements about
the themes obtained through interviews, and explore relationships among the
variables. Besides, descriptive analysis were utilized, and graphs and charts
were used to display the distribution of data together with simple graphics
analysis.
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CHAPTER FOUR
The Unified Billing System (UBS) project, as part of E-Gov initiatives, is one of
Technology (MCIT), Ethiopia, to unify the bill payment of various utilities for the
available to the citizen through re-defining the way citizens pay their utility bills.
Therefore, the study covered the citizen’s expectations as to how it meets their
targets.
Citizens Response
In addition, the data were collected from key informants such as utility agency
illustrated below.
53
Table 3. Profile of Respondents
As seen on the above table, those respondents whose age is below 25 counts 23%
of the total respondents, 39% are in the range between 25-35 age, 23% are also
in the range between 35-40 and the remaining 15% are above 45 age.
Ethiopians previously used to pay their bills to three utility companies from
different payment points. These bills were collected from EPCO, AAWASA, &
Ethio Telecom with their respective payments districts. Citizens were required to
visit three payment centers and also follow these governmental institutions’
schedule to pay their bills. Lehulu is established to give service to citizens, and,
as a result, all of the services are designed from the perspective of citizen
convenience. Lehulu replace the previous utility payment centers for Ethiopian
Electric Power Corporation (EEPCO), EthioTelecom and Addis Ababa Water and
54
Sewage Authority (AAWSA). Citizens are allowed to be served at any center
convenient to them. They can pay for all utilises in one place. Due to this their
Convenience
of Location
whereby citizen can settle their bills at anywhere. Therefore, as shown on chart
1, 69% of respondents agreed that the location of service centre does not incur
additional transportation cost. 16% of them responded that the location required
them to use transportation. And the rest 15% felt that the centre is a bit far away
from their residence area. This show that the majority of the respondents felt
that the newly established lehulu centres are more of convenient compared to
55
that of the previous bill collection centres which enable them to get these
multiple services in their nearby centres and yet this does not incur
As per the results of the interview, UBS was able to reduce costs related to bill
processing & printing of utility agencies. The new system has brought efficiency
and effectiveness by reducing cost of printing receipt and other overhead costs
among agencies. Thus, avoids cost of receipt printing from the three agencies.
These costs are related to manpower cost when function this duty, material cost
and other overhead costs related to bill processing & printing. This cost amounts
demands pertinent to respective utility agencies and better customer service has
come to citizens. According to Service Level Agreement between MCIT & Kifiya
Technology plc, one customer will only be required to wait 15 minutes in queue
and 3 minutes on counter. Thus, Citizens were able to save their time and cost
of transportation. Also SLA stated that each Utility agency is required to pay 2.56
Br. per transaction to Kifiya Technology plc. for the service that the company did
on behalf of them. The utilities agencies stated that this price per transaction is
very expensive and did not take into account their capacity to pay. However, it
56
was mentioned that there is no additional charge to the customer for the new
service.
Above
30 Time Taken to get the Service
minutes,
8%
15-30 minutes,
< 5 minutes,
19%
35%
5-15 minutes,
38%
Therefore, regarding time taken to get the service mentioned in the above chart
2, 35 percent of the customers took less than five minutes, 38 percent spent five
to fifteen minutes, 19 percent spent fifteen to thirty minutes and the rest 8
percent of them spent more than thirty minutes to get service starting from their
arrival at service centre. According to the service level agreement between the
MCIT & the Kifiya Technology plc., the standard of waiting time is up to a
maximum of 15 minutes. Therefore, majority i.e, 73% of the respondents felt that
57
the time they spent ranges up to 15 minutes in order to get service after arrival
at the centre. Thus, this show that citizen is allowed to get these services at one
time within allotted time. This showed that Lehulu allows to pay quickly even
during extended operating hours to offer a new level of convenience in the bill
payment process. Citizens are also able to get services at all centres on extra
hours including Saturdays and also they are allowed to earn more time by
As it is indicated on the literature, public service has got its own values which
can bring satisfaction among the service users. Referring to Peppers & Rogers,
2010, Public value has three important sources: (1) the perception of high-
quality services, (2) the perception that public policies generate positive
outcomes, and (3) the level of trust placed in public institutions by constituents.
framework to inform decision making that links service delivery to wider policy
communities.
58
Role of UBS in meeting Public Service Values
70
60
50
40
30
20
10
0
Therefore, the above chart shows the response level of citizens in relation to
reliable for action taken. With regard to ‘Lehulu’ service delivery, 30.77% of
respondents felt that there exists accountability in a Very Good way, 46% were
satisfied and 23% were not satisfied. Thus, most of respondents were satisfied
with the level of accountability exhibited in this new system except only a few.
This was due to the fact that Lehulu only facilitate the billing process and if
anything raised beyond that they let the users refer to utility agencies.
to the service. So, 46% of respondents stated that they can get any information
satisfactory level, and the remaining 15.38% are not satisfied with the
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Half of the respondents felt that if they require further information regarding
their utility, they are forced to go back to utility agencies again for further
clarification which cause frustration from the users’ side. Regarding the
affordability of bills, 39% of respondents felt that the utility bills are affordable,
38% felt that it fairly affordable and the remaining 23% felt that it is
of utility that agencies charge users. Thus, majority felt it is affordable. But some
expressed their opinion that the price of utility is not clear and yet expensive
exist responsiveness in a very good way, 31% of them felt that the responsiveness
is satisfactory and the remaining 23% of them are not satisfied with their
response.
Therefore, most of the respondents felt that they are not responsiveness to what
has been raised and they usually refer to utility agencies for further clarification.
things. Thus, 62% of them felt that the service is very simple and the remaining
38% of them felt that the service is not simple. Most of respondents agreed that
the service is simple and easy to adhere. Some centres have got adequate and
trained staff that can provide services efficiently whereas other got staff whose
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service is very good, 35% of them are satisfied with customer service and the
System
the amount to be paid. Therefore, the information contained on the bill should
be well correct, eligible, and adequate so that customers will be acquainted with
it easily.
Accuracy of Data 40 70 20
Eligibility of Data 20 80 30
As stated on the above table, the Quality of Data encompasses the accuracy of
data, eligibility of data and adequacy of bill information. The Result showed that
the quality of data should be improved as some of indicated that it is not eligible
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4.6 Complaint Handling in UBS
Citizens were also asked to rate complaint handling processes in the Service
As shown in the Table above, giving timely response to citizens with problems
be improved as required. These are below the expected level which leads
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4.7 Overall Satisfaction on Service Delivery Process
To see how customers rate their level of satisfaction related to the service delivery
process, customers were asked to indicate their levels of satisfaction. The result
Strongly
Overall Service Delivery dissatisfied, 5
Strongly Satisfied,
Dissatisfied, 15
20
Satisfied, 60 Average, 30
From the above chart, we can see that 20(26 percent) of customers are strongly
satisfaction, 15(19.50 percent) are dissatisfied and the remaining 5(6.5 percent)
of the respondents are strongly dissatisfied with the service provision process of
the service center. These indicate that the majority of the customers (including
average) of customers are satisfied with the service delivery process of the UBS.
However, among the overall customers, 20 of them are not satisfied with the
which are mentioned by citizens the following are the major ones.
63
Some centres are overcrowded which forced the waiting time of customers
System failure
During the interview, it was mentioned that the service has faced different
challenges from the public at large such as resistance. This was because
awareness creation has not yet been done properly to the public and with this
the public did not accept the service with full enthusiasm. Moreover, there was
resistance from utility agencies due to skills & knowledge gap among them. Also,
the system was very much exposed to external risks i.e, technology. This is
Due to this, complaints level from citizens has been increased from time to time.
It was also mentioned that the revenue of agencies has been decreasing from
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time to time due to lack of close follow up. In addition to this, as per the
satisfy citizens. They informed that various discussions have been going to
minimize this gap. The major problems mentioned during the study were:-
There exist unsynchronized bill data among the service centers which led
the citizens to pay excess amount beyond their regular bills. This occurred
at times the network is down; all the center will be forced to use manual
way of encoding data. This data will be entered into the system when the
any time, citizens will not be obliged to pay their bills regularly. Therefore,
unsettled bills will increase from time to time. This refrain the organization
organization will not have a direct follow up with its clients. Specially,
when citizen request clarification, they are forced to visit the government
organizations each time to get response. This incurs additional cost and
effort.
Citizens were not able to full information whenever they have Complaints.
65
CHAPTER FIVE
In this part of the Thesis, the summary of findings of the study is derived from
the analysis of both the primary and secondary data. However, the data source
is mainly emphasized on the primary data that had been collected from different
the service delivery practice and customer satisfaction, the following findings are
identified.
Today, unified Billing System becomes crucial for the efficient commercial
ensuring revenue generation and revenue collection. UBS is also the interface
with the customers and can be used to provide improved customer service such
as correct and reliable billing information. UBS has brought the utility payment
66
services more closer to citizens by facilitating the payment in common service
centres. It is also found that citizens can pay in any of the centres which is
convenient to their location. This enabled them to save their time rather than
visiting three different payment centres with respect to settling their utility bills.
According to the response from the most of users, it is stated that the location of
centres is suitable compared to the previous one due to the fact that it does not
incur them additional transportation cost. Moreover, the time taken to get the
service now becomes manageable as most of citizens can get the services within
the range of 5-15 minutes. However, this new system has encountered different
challenges such as the data management is not yet synchronized hence some of
citizens are paying excessive amount which is beyond their regular bills. The
system is also interrupted by power supply which hindered the daily operation
Though, the agreement was signed almost two years ago with an intention of
launching the project in 6 months’ time, because of the scale of the project, it
has taken around 20 months to finally launch the service in 33 Centers which
is set to grow to 41 centers in the coming outlook. The project plan is to launch
Service Level Agreement from Gov. Which is Uninterrupted System Set Up, Data
67
services which should be included in UBS such as Prepaid Electricity, TV Tax,
5.2 Conclusion
The Ethiopian Government has recognized the power of ICT in the national
development plan and this is indicated by ratification of the National ICT Policy
and setup new Intuition at a Ministry level to lead the sector, as well as allocating
Strategy and Implementation Plan” released in 2011, the government has started
to build up major public services with a collaboration of the private sectors using
PPP strategies for selected critical e-Services enablement. According to the plan,
four alternate channels of services delivery, the State expected to facilitate the
With this in mind, we can also say that the Government of Ethiopia is pushing
ahead to include other services in this project so that citizens will be benefited
from this. The study is really appreciate the effort of the Ethiopian Government
the country. We can observe from the findings that majority of citizens
appreciate the fact that they are able to get three services at one centre which
saves their time and effort. It is also noted that this service really reliefs
68
government agencies from investing their time and effort while doing this job.
5.3 Recommendation
their relationship to the public. The good news is that information and
e-government. The bad news is that the reality has not yet caught up with the
promise. To date, the approach to e-government has too often been driven by ICT
solutions instead of user demand. While this has been effective for putting
services online, it has led to a proliferation of Web sites, portals and electronic
expensive.
Public Service Delivery is one of the important sector that the government
really focuses this days. Therefore, the Ethiopian government should own
each stage. Because, it is observed from the study that there is gap
69
Citizens should not pay beyond their regular bills. This problem raised
need to work diligently to avoid such kind of cases. Data quality should
The company should train very well the front line employees to give the
The Ethiopian Government and the Kifiya Technology plc need to work
serving them.
70
REFERENCE
Toll Road Proposals within the Public Sector. PhD Thesis, Civil and
Alinaitwe, H. and Robert A., 2013. “Success Factors for the Implementation of
Barzelay, M., 2000. “New Public Management: Improving Research and Policy
71
Borins, S. (2002) Public Management Innovation in Economically Advanced and
67:715-731.
Addison-Wesley.
Deloitte & Touche and Deloitte Consulting, "At the Dawn of E-Government: The
A Report Prepared for the Ad Hoc CSO/NGO Task Force. Addis Ababa.
72
Kerry Brown, Neal Ryan & Rachel Parker, 2000: “New modes of service delivery
Kwame A. Asubonteng (2011), The Potential For Public Private partnership (PPP)
Martin Duggan & Cathy Green, May 2008, “Transforming Government Service
Social Segment.
Ethiopia.
Ababa.
73
________. (2010). Growth and Transformation Plan: 2010/11- 2014/15. Volume
Peppers & Rogers Group, 2010, “Integrated Public Service Delivery; Achieving
York.
Limited, Australia.
74
Rashed, M., Alam, M., and Toriman, M. 2011. Considerable Issues for
from Singapore cases”, Proc. 16th PACIS, pp. 1-11, (cf. AISeL)
The OECD Report, 2010, E-government Studies, ‘The E-government for Better
Government’, France.
75
APPENDICES
Addis Ababa University
Faculty of Business and Economics
MPMP Program
The study is purely for academic purpose and thus not affects you in any case.
So, your genuine, frank, timely response is vital for the success of the study.
Therefore, I kindly requested you to respond to each question item carefully.
Note:
2. Where alternative answers are given, encircle your choice and put X mark
where Necessary.
3. Please give more attention and return the completed questionnaire. If you need
further explanation you can contact me (Telephone No. 0911897904)and discuss
the matter.
Yes No
2. For how long time are you a customer of Kifiya Technology plc?
Yes No
4. Have you ever been bring about any compliant related to utility
consumption?
Yes No
5. If your answer for the above question is “Yes” can you explain the reason for
_________________________________________________________________
6. If your answer for the above question is “Yes” How did you rate the response
for your compliant?
Quick Delayed
Yes No
Yes No
9. If your answer is No, for, how long does the center delay the bill? ________
__________________________________________________________________
10. How do you evaluate the waiting time to settle your bill in minutes?
> 5 minutes
5-15 minutes
15-30 minutes
Above 30 minutes
11. How do you evaluate the service delivery of the center?
Satisfactory
Partially satisfied
Not satisfied
Yes NO
Excellent
Satisfactory
Below satisfactory
Excellent
Satisfactory
Below satisfactory
15. Have you ever encountered a negative bill balance in your account?
Yes No
16. Do you think the service delivery fulfil the below public service values?
Accountability
Accessibility
Simplicity
Responsiveness
Affordability
Customer service
Any suggestion /comment or idea to improve the service delivery in the new
billing system?
Interview Question for MCIT Official
new system? Kindly give us the overview of this system and how it operates.
3. What are the benchmarks while undertaking the Research? Which countries?
4. Can you please describe the difference between the previous system and the
current one, and what impact it has brought in meeting the public demands?
5. What are the challenging or constraints of this system and what would be the
6. Do you think the system has brought efficiency and effectiveness? If yes,
please describe.
8. Were you able to get feedback from clients/other institutions? If so, how do
Q. please describe us the previous billing system and service delivery? What are
Q. please describe the resources required during the previous billing system
Q. Please describe the complaints level compared with the previous system.
Q. Please describe how you collect the daily revenue from this service.
Q. What was the project plans and current status with future plans of the
projects?
Q. Please describe for us the PPP model
R. Describe for us the benchmarks and parameters for this model
Q. What is PTP? How is it implemented?
Q. Do you think Kifiya is managing this project successfully? What are the
challenges?
Q. Any Improvement you would like to suggest
STATEMENT OF DECLARATION
contributions of others are involved, every effort is made to indicate this clearly,
Signed: ________________________________
SUPERVISOR’S DECLARATION
I, hereby, declare that this thesis is from the student’s own work and effort, and
all other sources of information used have been acknowledged. This thesis has
Signed: ____________________
Date: ----------------------------