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    Amul

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    Manwinder Singh Gill
    Amul is an Indian dairy cooperative based in Anand, Gujarat that is jointly owned by milk producers. It was formed in 1946 and helped spur India's white revolution making it the largest milk producer. Amul has become the top ice cream brand in India with a 38% market share. Its vision is to provide satisfaction to farmers, employees, and distributors, while its mission is to satisfy customers worldwide through quality dairy products and excellence in marketing. Amul produces products like butter, milk powder, ghee, cheese, chocolates and ice cream.

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    Amul

    Uploaded by

    Manwinder Singh Gill
    86 views11 pages
    Amul is an Indian dairy cooperative based in Anand, Gujarat that is jointly owned by milk producers. It was formed in 1946 and helped spur India's white revolution making it the largest milk producer. Amul has become the top ice cream brand in India with a 38% market share. Its vision is to provide satisfaction to farmers, employees, and distributors, while its mission is to satisfy customers worldwide through quality dairy products and excellence in marketing. Amul produces products like butter, milk powder, ghee, cheese, chocolates and ice cream.

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    Amul is an Indian dairy cooperative based in Anand, Gujarat that is jointly owned by milk producers. It was formed in 1946 and helped spur India's white revolution making it the largest milk producer. Amul has become the top ice cream brand in India with a 38% market share. Its vision is to provide satisfaction to farmers, employees, and distributors, while its mission is to satisfy customers worldwide through quality dairy products and excellence in marketing. Amul produces products like butter, milk powder, ghee, cheese, chocolates and ice cream.

    Copyright:

    © All Rights Reserved
    86 views11 pages

    Amul

    Uploaded by

    Manwinder Singh Gill
    Amul is an Indian dairy cooperative based in Anand, Gujarat that is jointly owned by milk producers. It was formed in 1946 and helped spur India's white revolution making it the largest milk producer. Amul has become the top ice cream brand in India with a 38% market share. Its vision is to provide satisfaction to farmers, employees, and distributors, while its mission is to satisfy customers worldwide through quality dairy products and excellence in marketing. Amul produces products like butter, milk powder, ghee, cheese, chocolates and ice cream.

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    of 11

    ABBRIVATION/ FULL FORM

    AMUL
    •A: ANAND
    •M: MILK
    •U: UNION
    •L: LIMITED
    FULL FORM
    ANAND MILK UNION LIMITED
    POINTS TO BE COVERED IN THIS
    TOPIC

    • COMPANY PROFILE, MISSION & VISION


    • COMPETITION & MARKET SHARE, OBJECTIVES
    • MARKETING MIX
    Amul: Company
    Profile
    • Amul is an Indian dairy cooperative society, based at Anand in Gujarat.
    formed in 1946, it is a cooperative brand managed by the Gujarat
    cooperative milk marketing federation ltd. (GCMMF), which today is
    jointly controlled by 36 lakh milk producers in Gujarat, and the apex body
    of 13 district milk unions, spread across 13,000 villages of Gujarat. Amul
    spurred India's white revolution, which made the country the world's largest
    producer of milk and milk products.
    • In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998
    and Kolkata and Delhi in 2002. Nationally it was rolled out across the
    country in 1999.
    • In January 2007, Amul introduced SUGAR FREE & ProLife Probiotic
    Wellness Ice Cream, which was a first in India.
    • In August 2019, Amul became the first Indian dairy company to enter
    Rabobank's Global Top 20 Dairy Companies list.
    VISION AND MISSION OF AMUL

    • VISION……..
    Amul’s vision is to provide more and more satisfaction to the farmers,
    employees and distributers
    • MISSION……
    We at GCMMF (Gujarat co-operative milk marketing federation) endeavor to
    satisfy the taste and nutritional requirements of the customers of the world,
    through excellence in marketing by our committed team. Through co-
    operative networking, we are committed to offering quality products that
    provide best value for money.
    PRODUCT’S
    • AMUL BUTTER,
    • MILK POWDER,
    • GHEE,
    • AMUL SPRAY,
    • CHEESE,
    • CHOCOLATES,
    • SHRIKHAND,
    • ICE CREAM,
    • NUTRAMUL,
    • MILK AND AMULYA
    MARKET SHARE
    • AMUL Ice Cream Is Among The Asia’a Top 10 Ice Cream
    Brands.
    • In A Short Span Of 6 Years, Amul Ice Cream Has Become
    No.1 Ice Cream Brand In The Country.
    • Amul Ice Cream Is Now The Only National Brand And
    Other Ice Cream Brands Are Regional.
    • Our Position In The Market: Amul No.1 Brand In India:
    Amul Has Achieved A Market Share Of 38% (4.5 Times
    Larger Than Nearest Competitor).
    4P’S OF MARKETING
    PRODUCT …
    • Description -- utterly delicious ice cream made from fresh milk available in
    a wide range of
    • Flavours and packs.
    • Product features – best ingredients: fresh milk, superior fruits & nuts.
    • No differentiation in quality standards of consumer & Catering/
    institutional packs
    • Prolife & SUGAR FREE probiotic:
    • Made from fresh milk (real milk, real ice cream)
    OBJECTIVES
    • To capture the large share of the market.
    • To provide max. Customer satisfaction.
    • Continue product modification and improvement effort to increase customer
    benefit and reduce cost.
    • To meet the highest international standards of quality.
    • To expand production capacity.
    THANK YOU

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