Production and Operation Management
Production and Operation Management
Production and Operation Management
PRESENTED to :- PRESENTED BY :-
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INTRODUCTION:
Forecasting is the technique of estimating the relevant future events and problems on the
basis of past and present behavior or happenings.
According to fayol, forecasting includes both assessing the future and making provision for
it.
WHAT IS
FORCASTING?
Webster's new collegiate dictionary defines that, “A forecast is a prediction and its
purpose is to calculate and predict some future events or condition.”
Forecasting is a planning tool that helps management in its attempts to cope with the uncertainty of the
future, relying mainly on data from the past and present and analysis of trends.
Since planning involves the future, no usable plan can be made unless the manager is able to take all
possible future events into account. This is why forecasting is a critical element in the planning process.
In fact, every decision in the organization is based on some sort of forecasting .
FEATURES OF FORECASTING:
Economic Forecasting: These forecasting are related to the broader macro-economic and micro-economic
factors prevailing in the current business environment. It includes forecasting of inflation rate, interest rate,
GDP, etc.
Technology Forecast: This type of forecast is used to forecast future technology upgradation. It is the
prediction of the future characteristics of useful machines, products, processes, procedures or techniques .
Demand Forecast: Organization conduct analysis on its pre-existing database or conduct market survey
as to understand and predict future demands. Operational planning is done based on demand forecasting .
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PROCESS OF FORCASTING:
3. Collection of results: Relevant records are prepared & maintained to collect the result.
4. Comparison of results: The actual results are compared with estimated results to know
deviations. This will help the management to estimate the future .
5. Refining the forecast: The forecast can be refined in the light of deviations which seem to
be more realistic.
Elements Of Good Forecasting:
ADVANTAGES: DISADVANTAGES:
There are numerous methods to forecasting depending on the need of the decision-maker. These
can be categorized in two ways:
1.Opinion and Judgmental Methods or Qualitative Methods.
2.Time Series or Quantitative Forecasting Methods.
Quantitative Forecasts Uses one or more mathematical models that rely on historical data
and/or causal variable to forecast demand.
Qualitative Forecasts Uses such factors like decision makers intuition, emotions, personal
experiences, and value system.
CUSTOMERS SURVEY:
This method uses input from customers or potential customers regarding future purchasing plans.
It can help not only in preparing a forecast but also in improving product design and planning for new products.
Surveys may consist of telephone contacts, personal interviews, or questionnaires as a means of obtaining data.
SALESFORCE COMPOSITE:
In this method, the forecast is done based on the opinions of salespeople who have steady interactions with the
clients.
Companies believe that the salespeople who are closest to the ultimate customers may have significant insights
regarding the state of the future market.
This forecasting method is that it is very simple to use and understand. The information can be segregated easily Into
different categories.
EXECUTIVE OPINIONS:
The subjective views of executives or experts from sales, production, finance, purchasing, and administration are
averaged to generate a forecast about future sales.
The forecasting is done quickly and easily, without need of elaborate statistics.
DELPHI METHOD:
This is a group technique in which a panel of experts is questioned individually about their perceptions of future
events. The experts do not meet as a group.
The forecasts and accompanying arguments are summarized by an outside party and returned to the experts along with
further questions.
For long-range forecasting, this method is beneficial and very effective .
PAST ANALOGY:
For forecasting the sales of a new product, an analogy of the sales growth trends of Other existing products may be
taken
These products may be substitutes of the new product,
Complementary products, or products related to consumers belonging to income groups similar to that
being targeted by the new product.
CONCLUSION
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-Forecasting involves detailed analysis of the past and present
events to get a clear idea about probable events in future.