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    Chapter 1 FB Understanding The World of Restaurants

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    The document discusses the different segments that make up the restaurant industry including eating and drinking places, lodging operations, transportation market, recreational market, business and industry market, educational market, health care market, retail market, corrections food service, military food service, and contractors. It also discusses some reasons why restaurants may fail such as lack of business knowledge, technical knowledge, and sufficient working capital.

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    Chapter 1 FB Understanding The World of Restaurants

    Uploaded by

    therenasD
    10 views17 pages
    The document discusses the different segments that make up the restaurant industry including eating and drinking places, lodging operations, transportation market, recreational market, business and industry market, educational market, health care market, retail market, corrections food service, military food service, and contractors. It also discusses some reasons why restaurants may fail such as lack of business knowledge, technical knowledge, and sufficient working capital.

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    Chapter 1 FB Understanding the world of restaurants

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    The document discusses the different segments that make up the restaurant industry including eating and drinking places, lodging operations, transportation market, recreational market, business and industry market, educational market, health care market, retail market, corrections food service, military food service, and contractors. It also discusses some reasons why restaurants may fail such as lack of business knowledge, technical knowledge, and sufficient working capital.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views17 pages

    Chapter 1 FB Understanding The World of Restaurants

    Uploaded by

    therenasD
    The document discusses the different segments that make up the restaurant industry including eating and drinking places, lodging operations, transportation market, recreational market, business and industry market, educational market, health care market, retail market, corrections food service, military food service, and contractors. It also discusses some reasons why restaurants may fail such as lack of business knowledge, technical knowledge, and sufficient working capital.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    Food and Beverage Service

    Lecturer: Ioana Turcas

    Bachelor of Arts (Hons) International Hotel Business Management


    2017-2018
    Understanding the
    Restaurant Industry
    Outline
     Restaurant industry segments
     Building a successful restaurant

    Information Type: Working Standard, Disclosure Range: , Information Owner: stefania.maradin, NTT DATA Romania
    Restaurant Industry
    Segments
     Eating and drinking places
     Lodging operations
     Transportation market
     Recreational market
     Business and industry market
     Educational market
     Health care market
     Retail market
     Corrections food service
     Military food service
     Contractors
    Eating and Drinking Places

     Full-service restaurants
     Quick-service restaurants
    Full-service Restaurants
     Price
    Luxury, high-priced, mid-priced, low-priced
     Menu

    Steak and seafood houses, ethnic, regional, vegetarian


     Atmosphere

    Result of architecture, décor and setting


    Quick-service Restaurants

     Narrow selection of food


     Focus on convenience – speed preparation and delivery
     Limited service
    Lodging Operations

    It refers to food service outlets within the hotels:


     Gourmet restaurants
     Coffee shops
     Quick-service outlets
    Transportation Market

    The transportation market consists of food and beverage outlets found


    on:
     Airplanes and airports
     Train stations and train terminals
     Highway
     Cruise ships
    Recreational Market

    The recreational market includes food service facilities located at:


     Sports arenas
     Stadiums
     Race tracks
     Movie theatres
     Amusement parks
    Business and Industry Market

    The business and industry markets consist of:


     Non-food service businesses that offer on-site food service to their
    employees ( factories, construction sites)
    Educational Market

    The educational market refers to food and beverage establishments


    located in:
     Nursery schools and kindergarten
     Primary and secondary schools
     Universities
    Health-care Market

    The health-care market consists of three principal segments:


     Hospital and other medical centers
     Nursing homes
     Retirement communities
    Retail Market

    Retail market refers to all food and beverage operations located in:
     Super markets
     Malls
    Corrections Food Service

    This market consists of food and beverage service in:


     Jails
     Prisons
     Correctional facilities
    Military Food Service

    Military food service consists of food service operations located in:


     Space shuttles
     Aircraft carriers
     Submarines
     Army, Navy, Air force and Marine
    Contractors

    Contract food companies are hired to operate restaurants and other


    food service outlets in:
     Convention centers
     Office buildings
     Manufacturing plants
     Heath care facilities
    Why Restaurants Fail

     Lack of business knowledge


     Lack of technical knowledge
     Lack of sufficient working capital

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