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    Internal Analysis: Anjali Singh

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    Gaurav Yadav
    Internal analysis involves identifying a firm's strengths and weaknesses by analyzing its resources and capabilities. The resource-based view focuses on scarce, valuable, inimitable, and durable resources that provide competitive advantage. Key organizational capabilities include financial, marketing, operations, personnel, and information management capabilities. Conducting a thorough internal analysis using techniques like value chain analysis, benchmarking, and balance scorecards allows firms to understand internal factors and strategically leverage strengths.

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    Internal Analysis: Anjali Singh

    Uploaded by

    Gaurav Yadav
    49 views11 pages
    Internal analysis involves identifying a firm's strengths and weaknesses by analyzing its resources and capabilities. The resource-based view focuses on scarce, valuable, inimitable, and durable resources that provide competitive advantage. Key organizational capabilities include financial, marketing, operations, personnel, and information management capabilities. Conducting a thorough internal analysis using techniques like value chain analysis, benchmarking, and balance scorecards allows firms to understand internal factors and strategically leverage strengths.

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    Internal Analysis

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    Internal analysis involves identifying a firm's strengths and weaknesses by analyzing its resources and capabilities. The resource-based view focuses on scarce, valuable, inimitable, and durable resources that provide competitive advantage. Key organizational capabilities include financial, marketing, operations, personnel, and information management capabilities. Conducting a thorough internal analysis using techniques like value chain analysis, benchmarking, and balance scorecards allows firms to understand internal factors and strategically leverage strengths.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    49 views11 pages

    Internal Analysis: Anjali Singh

    Uploaded by

    Gaurav Yadav
    Internal analysis involves identifying a firm's strengths and weaknesses by analyzing its resources and capabilities. The resource-based view focuses on scarce, valuable, inimitable, and durable resources that provide competitive advantage. Key organizational capabilities include financial, marketing, operations, personnel, and information management capabilities. Conducting a thorough internal analysis using techniques like value chain analysis, benchmarking, and balance scorecards allows firms to understand internal factors and strategically leverage strengths.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Internal Analysis

    Anjali Singh
    Internal Analysis
    • Process of identification of strengths and
    weaknesses
    • Helps identify resources and capabilities
    • Resource Based View (RBV)
    – Perspective of identifying and analyzing firm
    level resources that contribute to its
    competitive success
    RBV- Assessment Test
    • Scarcity Test
    • Mobility Test
    • Inimitability Test
    – Branding, patent and first mover advantage
    – Path dependency
    – Causal ambiguity
    – Scale deterrence
    • Durability Test
    • Appropriability Test
    • Substitutability and superiority test
    Strategic Advantage
    Strategic advantage

    Organizational Capability

    Competencies

    Synergistic effects

    Strengths and weakness

    Organizational resources + organizational behavior


    Organizational Capability
    • Financial Capability
    • Marketing Capability
    • Operations Capability
    • Personnel Capability
    • Information management capability
    • General Management capability
    Financial Capability
    • Factors related to source of funds
    • Factors related to use of funds
    • Factors related to management of funds
    • Strengths :-
    – Access to financial resources
    – Relationship with financial institutions
    – Credit worthiness
    – Efficient capital budgeting
    – Low cost of capital
    – Tax benefits
    – Management control systems
    Marketing capability
    • Product factors
    • Price- related factors
    • place related factors
    • Promotion related factors
    • Strengths
    – Range & quality of products
    – Focused positioning
    – Lower prices / price protection
    – Effective sales promotion & advertising
    – Company & brand image
    Operational Capability
    • Factors relating to
    – Production system
    – Operations & control system
    – Related to R & D system
    • Strengths
    – High capacity utilization
    – Favorable plant location
    – Vertical integration / integrated supply
    – Control of operational costs
    – Technical collaboration / R & D personnel
    Personnel Capability
    • Factors relating to
    – Personnel system
    – Organizational & employee characteristics
    – Industrial relations
    • Strengths
    – Genuine concern for people
    – Efficient personnel system
    – Fair employer
    – Training & development opportunities
    – Working environment
    – Motivated workforce – low absenteeism & high loyalty
    Internal Appraisal
    • Factors that affect internal appraisal
    – Ability of strategists to comprehend the
    different forces operating within the internal
    environment
    – Size
    – Internal atmosphere
    Methods and techniques
    • Internal analysis
    – Value chain
    – Quantitative analysis
    • Comparative analysis
    – Historical analysis
    – Industry norms
    – Benchmarking
    • Comprehensive analysis
    – Balance scorecard
    – Key factor rating

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