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    Coca Cola

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    shikhaabc
    1) Coca-Cola was founded in 1886 and was first sold in Atlanta for 5 cents a glass. 2) In the early days, Coca-Cola contained cocaine as an ingredient until 1905. 3) Coca-Cola has expanded globally and now produces over 300 brands that are sold in over 200 countries. 4) Some of Coca-Cola's most famous advertising campaigns include "Hilltop" from 1971, introducing the polar bear mascot in 1993, and the slogan "Things Go Better with Coke" from 1963.

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    Coca Cola

    Uploaded by

    shikhaabc
    21 views18 pages
    1) Coca-Cola was founded in 1886 and was first sold in Atlanta for 5 cents a glass. 2) In the early days, Coca-Cola contained cocaine as an ingredient until 1905. 3) Coca-Cola has expanded globally and now produces over 300 brands that are sold in over 200 countries. 4) Some of Coca-Cola's most famous advertising campaigns include "Hilltop" from 1971, introducing the polar bear mascot in 1993, and the slogan "Things Go Better with Coke" from 1963.

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    1) Coca-Cola was founded in 1886 and was first sold in Atlanta for 5 cents a glass. 2) In the early days, Coca-Cola contained cocaine as an ingredient until 1905. 3) Coca-Cola has expanded globally and now produces over 300 brands that are sold in over 200 countries. 4) Some of Coca-Cola's most famous advertising campaigns include "Hilltop" from 1971, introducing the polar bear mascot in 1993, and the slogan "Things Go Better with Coke" from 1963.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    21 views18 pages

    Coca Cola

    Uploaded by

    shikhaabc
    1) Coca-Cola was founded in 1886 and was first sold in Atlanta for 5 cents a glass. 2) In the early days, Coca-Cola contained cocaine as an ingredient until 1905. 3) Coca-Cola has expanded globally and now produces over 300 brands that are sold in over 200 countries. 4) Some of Coca-Cola's most famous advertising campaigns include "Hilltop" from 1971, introducing the polar bear mascot in 1993, and the slogan "Things Go Better with Coke" from 1963.

    Copyright:

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    of 18

    Presented By:Manish

    Kumar,MBA(E.D),CUHP10MBAED13
    So how about these cans?
    12 oz. Cans 8 oz. Cans

    VS.
    History
     Coca-Cola was founded in May 1886 by Dr. John
    Pemberton
     Coca-Cola was first sold to the public in Atlanta at Jacob’s
    Pharmacy
     Only 9 servings of the soft drink were sold each day
     Sales for the first year were only $50
     In 1888 Asa Griggs Candler bought the company and sales
    increased over 4000%
    Coke or Cocaine?

     Until 1905, the drink was marketed as a


    tonic containing cocaine
     This stopped the advertisement of Coca-
    Cola as being a cure for headaches and
    other illnesses
    Coca-Cola Bottles
    1894 was the first time Coca-Cola was bottled

    1894- early 1900s 1905-1916 1915- today


    May 15th 1950
    Today
    300 Brands - 200 Nations
    International Products

    Canada and Belgium


    Taiwan
    Sponsorships
    • Art of Harmony
    •Boys and Girls Club of America
    • Children’s Miracle Network
    • FIFA
    • NASCAR
    • Olympics
    • Special Olympics
    • Tiger Woods Foundation
    Promotions

    • Diet Coke Movie Mania Giveaway

    -win a trip to the Sundance Film


    Festival

    • American Music Awards


    What’s New
    Rumors

    Coca-Cola contains material making


    it unsuitable for vegetarians and
    Muslims.
    Some products of the Coca-Cola
    Company contain alcohol.
    Coca-Cola Advertising

    The first TV ad was produced on Thanksgiving Day, 1950.

    In the 60’s, Coca-Cola’s advertising agency started experimenting


    with color advertising.

    The decade ended with one of the most popular ads ever created,
    the “Hilltop” Commercial, featuring the song “I’d like to buy the
    World a Coke.”
    “Hilltop” Commercial

    The song was originally intended for


    radio stations only.

    Still convinced the ad had value, the


    company approved more than $250,000
    for filming.

    It was one of the most challenging


    projects in the agency’s history, but stayed
    alive because of the belief of the ad’s basic
    message…Coca-Cola is a bond
    connecting people to one another.
    http://www2.cocaCoca-Cola - Audio/Video Center - Coca-Cola Advertising-cola.com/presscenter/av_advertising.html
    Playing with polar bEars

    In 1993, Coke made a dramatic shift in


    advertising by introducing the “Always Coca-
    Cola” campaign which involved computer
    animation.

    The “Northern Lights” commercial introduced


    one of Coke’s most popular symbols, the
    animated polar bear.

    http://memory.loc.gov/cgi-bin/query/r?ammem/cola:@kocl332j_01field(DOCID+@lit(kocl332j_01))
    International Approaches at the Millennium

    The new slogan in 2000, “Coca-Cola. Enjoy,” made a global


    appeal by persuading people world wide that Coke adds magic to
    special moments.
    “First Experience” is a commercial relating a boy’s
    anticipation of what a Coke will taste like by comparing it to a
    kiss. http://memory.loc.gov/cgi-bin/query/r?ammemkocx93n7/cola:@field(DOCID+@lit(kocx93n7))
    Slogans

    •1963 “Things Go Better With Coke.”


    •1970 “It’s the Real Thing”
    •1975 “Look Up America”
    •1979 “Have a Coke and a Smile”
    •1982 “Coke Is It!”
    •1987 “You Can’t Beat the Real Thing”
    •1993 “Always Coca-Cola”

    http://www2.coca-cola.com/presscenter/av_advertising.html
    Thank You

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