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    Coca Cola Group 2

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    Rahul Sttud
    Coca-Cola aired its "It's Mine" advertisement during the 2008 Macy's Thanksgiving Day Parade. The ad featured cartoon characters Stewie and Underdog battling over a Coke balloon. It was an expensive ad to produce but received significant buzz. To measure effectiveness, Coca-Cola could analyze social media mentions, survey brand metrics like awareness and perception, and track sales before and after the ad aired. The ad's unconventional approach made measuring success more important than with typical campaigns.

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    Coca Cola Group 2

    Uploaded by

    Rahul Sttud
    302 views28 pages
    Coca-Cola aired its "It's Mine" advertisement during the 2008 Macy's Thanksgiving Day Parade. The ad featured cartoon characters Stewie and Underdog battling over a Coke balloon. It was an expensive ad to produce but received significant buzz. To measure effectiveness, Coca-Cola could analyze social media mentions, survey brand metrics like awareness and perception, and track sales before and after the ad aired. The ad's unconventional approach made measuring success more important than with typical campaigns.

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    a power point presentation on coke .

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    Coca-Cola aired its "It's Mine" advertisement during the 2008 Macy's Thanksgiving Day Parade. The ad featured cartoon characters Stewie and Underdog battling over a Coke balloon. It was an expensive ad to produce but received significant buzz. To measure effectiveness, Coca-Cola could analyze social media mentions, survey brand metrics like awareness and perception, and track sales before and after the ad aired. The ad's unconventional approach made measuring success more important than with typical campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPSX, PDF, TXT or read online from Scribd
    Download as ppsx, pdf, or txt
    302 views28 pages

    Coca Cola Group 2

    Uploaded by

    Rahul Sttud
    Coca-Cola aired its "It's Mine" advertisement during the 2008 Macy's Thanksgiving Day Parade. The ad featured cartoon characters Stewie and Underdog battling over a Coke balloon. It was an expensive ad to produce but received significant buzz. To measure effectiveness, Coca-Cola could analyze social media mentions, survey brand metrics like awareness and perception, and track sales before and after the ad aired. The ad's unconventional approach made measuring success more important than with typical campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPSX, PDF, TXT or read online from Scribd
    Download as ppsx, pdf, or txt
    of 28

    Another Advertising Hit

    Submitted by, Group no 2

    Case summary

    What comes to your mind when you think of coca-cola , coke ads.

    company has had such a strong and continuous impact on society through advertising.
    ads not only resulted in increased sale but Influenced the culture as well.

    Coke ads have been creating an impact on the customers mind and thought .

    Contd
    Advertisement history

    In the 1920s, Coca-Cola shifted its advertising strategy, focusing for the first time on creating brand loyalty.

    Cokes 1929 campaign slogan was, The Pause that Refreshes. slogan remains number two on Advertising Ages top 100 slogans of all time.

    In 1931, the popular santa ad was lunced, it helped in creating an image for santa. Coca-Colas 1971 Hilltop campaign, Famous song Id like to teach the world to sing, in perfect harmony. Id like to buy the world a Coke, and keep it company. The song was released as a pop-music single.
    The jingles tagline, Its the real thing, served as the foundation for Coke ads for years.

    Best Super Bowl Ads , Featuring Mean Joe Green Different slogans were adopted after that , Coke is it? ,Cant Beat the Feeling? Certainly you would remember the jingle made famous in 1990 Famous slogan Always Coca-Cola. From 1886 since its start up , coke ads created many hits and had a great impact on the customers.

    In the new millennium struggle to create ads that resonated with younger folks while at the same time appealing to older consumers. The companys ads were routinely out-pointed by those of rival Pepsi.

    BACK TO THE BOWL Coca-Cola turned on to the advertising eventsthe Super Bowl. It was a risky shot there was cases f success as well as failure. In 2008 super bowl ,Balloon ad, came up the hit slogan its mine and new ad focused on two particular characters- Stevie Griffin and Underdog(cartoon character). Cokes balloon ad had 350 blog posts while Pepsis ads had only 250. And spot won a Silver Lion at the Cannes Lions festival.

    Based on the inter brand publishers , coca cola held a post to be in the world most valuable brand ever after its commencement of the award.

    About the company


    Coca-Cola or Coke is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia land. Invented in the late 19th century by John Pemberton. Coke dominated the soft-drink market throughout the 20th century.

    The most of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Inter-brand's best global brand 2011, Coca-Cola was the world's most valuable brand

    Coke slogans in india


    India " Coca-Cola!" ("Cold means Coca-Cola!") (2000s) " " ("Drink with pride") " , - enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!") "Burrrrrrrrr" ("Refreshment" )(2011) "Open Happiness (2012)

    Q1. Consider Coca-Colas advertising


    throughout its history. Identify as many commonalities as possible for its various ads and campaigns?

    Refreshment.
    Year 1904 Slogan Delicious and refreshing Country America and Canada

    1924
    1929 1959 1961 2002 2010

    Refresh yourself
    The Break That Refreshes Coca-Cola refreshes better Be really refreshed Segarnya Mantap (Feel Refreshed) Twist The Cap To Refreshment

    America and Canada


    Spain Spain Australia and New Zealand Indonesia America and Canada

    Coke
    Year Slogan Country

    1941
    1952 1977 1982

    Coca-Cola is Coke
    What you want is a Coke Coke Adds life Coke is it!

    America
    America and Canada Spain, Philippines America, Australia and NZ

    2007

    Live on the Coke Side of Life

    America, Australia, NZ, Japan and UK

    Thirsty
    Year Slogan Country 1922 Thirst knows no season America and Canada

    1938

    Thirst asks nothing more

    America and Canada

    1939

    Coca-Cola has the taste thirst goes for

    America and Canada

    Cold
    Year Slogan Country 1932 Ice-cold sunshine America and Canada

    1958

    The Cold, Crisp Taste of Coke

    America and Canada

    2000

    Cold means Coca-Cola!

    India

    Q.2) Analyze the Its Mine ad based on the

    process of creating an advertising message as outlined in the text.

    Its Mine Ad

    This ad was conducted in Macys Thanksgiving Day Parade In New York City The spot cost $2.3 million to make it. High expense for thed shoot. Recieved more buzz and sizzle than any other Coca-Cola ad in its history.

    Advertising Message Creating Process


    1.Break through - In between the two character balloons in New York Skyline, a huge coke balloon was placed. It was a creative and imaginative ad Usage of well-known cartoon characters was an attractive move by the company. 2.Message strategy- The ad was supposed to make an impressive impact on the consumers.The major purpose of the ad is to attract more customers to buy the product.

    3.Execution of message-The execution style adopted by Coca-Cola is personality symbol. They used two cartoon characters in Stewie and Underdog. Another character in the form of Charlie Brown, taking away the Coke bottle stirred the customers to go for it. 4.Messages that are consumer-generatedencouraged the consumers involvement . Made them talk about coke. The tagline Its Mine was very tempting for consumers to purchase it.

    3.

    Discuss issues of selecting advertising media for the its mine ad. How might this process differ from that of other Coca-Cola campaigns? From other campaigns for other companies?

    ITS MINE AD

    TV ad, Its Mine, was a huge cost involved ad. It was the difficult ad Mr. Curtis has ever produced. Its Mine was a collaboration of realistic and overstatement act on famous Macys Thanksgiving Day Parade. Cost involved, target audience and practicability was some of the challenges faced by its mine ad.

    The attractiveness of the ad.. A picture or photo wont have that much attractiveness than a moving ad. Cartoon characters will attract more people especially kids.

    Kind of media possible for this ad are Television Internet Magazine Newspaper

    Ad was different from other campaigns...


    There was no specific target market. It was applied for all. A huge cost was incurred for this ad. All type of media was utilized well. It was the top ad among those which was aired on 2008 gridiron match up. There was many viewers for this ad in YouTube.

    Q4)

    Based on the information in this case, How might Coca-Cola measure the effectiveness of the Its Mine ad? What else might Coca-Cola want to measure?

    Effectiveness of its Mine ad


    The

    effectiveness and believability of Its mine ad, begins with it's application of inanimate objects. Both Coca-Cola and Wieden & Kennedy thought that the ad features very subtle and "wind-induced" acting.

    There was also a little cheating or unrealistic events evident through out the ad
    Coca cola believed that the ad communicated the desired message perfectly while bringing out the kind of warm emotions that were missing for decades.

    Success through the AD


    Though

    Its Mine ad achieved more buzz ,sizzle and success rates compared to the other ads in the history, Coco-Cola was concerned of the fact whether it gave an intended effect on the consumers. has always sought to express a positive view of the world through their drinks by advertising.

    Coca-Cola

    By

    conducting various surveys, over half of people say it's the taste that makes them smile and Coca-Cola has been held at the top spot.
    was also considered worlds most valuable brand at $65 billion.

    It

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