Martin Eberhard

YEAR 2003-2004:FOUNDING HISTORY

• Founded as Tesla Motors, Tesla was incorporated on July 1, 2003, by Martin

Eberhard and Marc Tarpenning. The two founders were influenced to start the
company after GM recalled all its electric cars in 2003 and then destroyed them.
The AC Propulsion tzero also inspired the company's first vehicle, the Roadster.
Eberhard said he wanted to build "a car manufacturer that is also a technology
company", with its core technologies as "the battery, the computer software, and
the proprietary motor". Ian Wright was Tesla's third employee, joining a few
months later.
Marc Tarpenning Ian Wright
• The three raised US$7.5 million in Series A funding in February 2004, with Elon
Musk contributing $6.5 million. Musk became chairman of the board of
directors, and appointed Eberhard as CEO. J. B. Straubel joined Tesla in May
2004. A lawsuit settlement agreed by Eberhard and Tesla in September 2009
allowing all five (Eberhard, Tarpenning, Wright, Musk and Straubel) to call
themselves co-founders.
 YEAR 2005-2009:ROADSTER HISTORY

• Musk took an active role within the company and oversaw Roadster product design at a
detailed level, but was not deeply involved in day-to-day business operations. From the
beginning, Musk consistently maintained that Tesla's long-term strategic goal was to create
affordable mass market electric vehicles. Tesla's goal was to start with a premium sports car
aimed at early adopters and then moving into more mainstream vehicles, including sedans
and affordable compacts.

• The Tesla Roadster is a battery electric vehicle (BEV) sports car, based on the Lotus

Elise chassis, that was produced by the electric car firm Tesla Motors (now Tesla, Inc.)
in California. The Roadster was the first highway legal serial production all-electric car to
use lithium-ion battery cells and the first production all-electric car to travel more than 320
kilometers (200 mi) per charge.
Tesla Roadster

• According to the U.S. EPA, the Roadster can travel 393 kilometers (244 mi) on a single
charge of its lithium-ion battery pack, and can accelerate from 0 to 97 km/h (0 to 60 mph) in
3.7 or 3.9 seconds depending on the model. It has a top speed of 201 km/h (125 mph).
 HISTORY Model S
YEAR 2010-2015: IPO, MODEL S, MODEL X
• In January 2010 Tesla received a $465 million loan from the U.S. Department of Energy,
which it repaid in 2013.
• In May 2010, Tesla purchased what would become the Tesla Factory in Fremont, California,
for $42 million, and opened the facility in October 2010 where Model S would be produced.
• On June 29, 2010, Tesla Motors launched its initial public offering (IPO) on NASDAQ, the
first American car company to do so since the Ford Motor Company had its IPO in 1956.
• In June 2012, Tesla launched its second car, the Model S luxury sedan, and its first SUV,
the Model X, in September 2015.
• In April 2015, the company unveiled its Powerwall home and Power pack industrial battery
Powerwall And
packs, and received orders valued at $800 million within a week of the unveiling
Power pack

Model X
 2016–PRESENT: SOLARCITY, MODEL 3, AND MODEL Y HISTORY

• In November 2016, Tesla acquired SolarCity. Few months later, in February 2017, Tesla Motors shortened its name to Tesla,
Inc., to better reflect the scope of the expanded business. Tesla began selling the Model 3 sedan in July the same year.
• Tesla made multiple contributions of solar power to areas recovering from disasters in 2017. In July 2018, the company
donated $37.5 million to K-12 STEM education in Nevada. In January 2020, Tesla donated 5 million Yuan ($723,000) to the
Chinese CDC(Center For Disease Control) to fight the COVID-19 outbreak.
• In 2018, CEO Elon Musk briefly considered taking Tesla private.
• In March 2020, Tesla began deliveries of the Model Y crossover.
• On January 10, 2020, Tesla became the most valuable American automaker ever, with a market capitalization of $86
billion. On June 10, 2020, Tesla's market capitalization surpassed those of BMW, Daimler and Volkswagen combined. The
next month, Tesla reached a market capitalization of $206 billion, surpassing Toyota's $202 billion to become the world's
most valuable automaker by market capitalization. On August 31, 2020, Tesla had a 5-for-1 stock split following the
increase in value.
• From July 2019 to June 2020, Tesla reported four profitable quarters in a row for the first time, which made it eligible for
inclusion in the S&P 500. Tesla was added to the index on December 21 of the same year. Tesla was the largest company
ever added, and the sixth-largest company in the index at the time of inclusion.  In 2020, the share price of Tesla increased
740%, and as of December 2020, its market capitalization was more than the next nine largest automakers combined.
• It was announced in January 2021 that the company had hit its goal of building a half-million cars in 2020.
 BOARD OF DIRECTORS
Joined Name Titles Independent Notes

Co-founder, CEO and Product Architect of Tesla; founder, CEO

2004 Elon Musk and CTO of SpaceX; former Chairman of Tesla, Inc.; former No
Chairman of SolarCity

2004 Kimbal Musk Board member, SpaceX No

2007 Ira Ehrenpreis General Partner at Technology Partners Disputed

Antonio J. CEO and Chairman of the Investment Committee at Valor Equity Has agreed not to stand for re-election when his term expires
2007 Disputed
Gracias Partners on June 11, 2021.

As of March 2020, Denholm is the only Board member with

Robyn Full-time Chairwoman of Tesla, Inc.; former CFO and Head of automotive experience besides Musk. (Denholm served in
2014 Yes
Denholm Strategy of Telstra finance and corporate reporting roles at Toyota Motor
Corporation Australia from 1989–1996.)

James
2017 Former CEO of 21st Century Fox Yes
Murdoch

2018 Larry Ellison Co-founder, Chairman and CTO of Oracle Corporation Yes

Kathleen
Senior Vice President and Chief Human Resources Officer
2018 Wilson- Yes
of Walgreens Boots Alliance
Thompson

United Nations Special Envoy on Innovative Finance and

Hiromichi Sustainable Investments; former executive managing director and
2020 Yes
Mizuno chief investment officer of Japan's Government Pension
Investment Fund
 MD OF TESLA: ELON
MUSK
• Elon Reeve Musk was born to a Canadian mother and South African father and raised
in Pretoria, South Africa. He briefly attended the University of Pretoria before moving
to Canada when he was 17 to attend Queen's University. He transferred to
the University of Pennsylvania two years later, where he received dual bachelor's
degrees in economics and physics. He moved to California in 1995 to begin a Ph.D. in
applied physics and material sciences at Stanford University, but dropped out after two
days to pursue a business career. He co-founded Zip2, a web software company, which
was acquired by Compaq for $307 million in 1999. Musk then founded X.com, an
online bank. It merged with Confinity in 2000, which had launched PayPal the previous
year and was subsequently bought by eBay for $1.5 billion in October 2002.
• Elon Musk is a business magnate, industrial designer and engineer. He is the
founder, CEO, CTO and chief designer of SpaceX; early investor, CEO and product
architect of Tesla, Inc.; founder of The Boring Company; co-founder of Neuralink; and
co-founder and initial co-chairman of OpenAI. He was elected a Fellow of the Royal
Society (FRS) in 2018. Also that year, he was ranked 25th on the Forbes list of The
World's Most Powerful People, and was ranked first on the Forbes list of the Most
Innovative Leaders of 2019. A centi-billionaire, Musk became the richest person in the
world in January 2021.
 VEHICLE BATTERIES PRODUCTS

• Tesla was the first automaker to use batteries containing thousands of small, cylindrical,
lithium-ion commodity cells like those used in consumer electronics. Tesla uses a version
of these cells that is designed to be cheaper to manufacture and lighter than standard
cells.
• The batteries are placed under the vehicle floor. This saves interior and trunk space but
increases the risk of battery damage by debris or impact.
• In 2016, former Tesla CTO J.B. Straubel expected batteries to last 10–15 years. He also
preferred recycling over re-use for grid once they reach the end of their useful life for
vehicles. As of April 2019, Tesla has filed paperwork to recycle vehicle and test batteries
using its own facilities at Giga Nevada.
• Panasonic is the sole supplier of the cells in the United States, and cooperates with Tesla
in producing 2170 batteries at Giga Nevada. Tesla's battery cells in China are supplied by
Panasonic and CATL(Contemporary Amperex Technology Co. Limited).
• Some analysts believe that Tesla had a $42 per kWh advantage over other vehicle battery
manufacturers in 2019 due to its advanced engineering and scale of the Giga Nevada
battery manufacturing.
 NEXT GENERATION BATTERIES PRODUCTS

• During Tesla's Battery Day event on September 22, 2020, Tesla announced the next
generation of their batteries, featuring a tabless battery design that will increase the
range and decrease the price of Tesla vehicles. The new battery is named the "4680"
in reference to its dimensions: 46 mm (1.8 in) wide by 80 mm (3.1 in) tall.
• Tesla expects the new batteries will be 56% cheaper and allow the cars to travel
54% more miles. This would be achieved by a more efficient production process,
new battery design, cheaper resources for the anode and cathode, and better
integration into the vehicle.
• Musk announced plans to manufacture the 4680 batteries in the Tesla Fremont
Factory. 
 THREE-PHASE
MOTORS PRODUCTS

• Tesla makes two kinds of electric motors. Their oldest currently-produced

design is a three-phase four-pole AC induction motor with a copper rotor which
is used as the rear motor in the Model S and Model X. Newer, higher-
efficiency permanent magnet motors are used in the Model 3, Model Y.
•  The permanent magnet motors increase efficiency, especially in stop-start
driving.
• Three-phase electric power is a common method of alternating current electric
power generation, transmission, and distribution. ROTOR
• The rotor is a moving component of an electromagnetic system in the electric
motor, electric generator, or alternator.
 SOLAR ROOF PRODUCTS

•  In August 2016, Musk announced that Tesla would be introducing a new
product called the Tesla Solar Roof. In the product, the photovoltaic energy-
generating devices and system make up an entire roof surface. He stated "It’s
not a thing on a roof. It is the roof. "In late October 2016, assorted styles of
solar roof tiles (made of a type of glass) were unveiled at Universal solar roof

Studios' Colonial Street backlot street set.

• On October 25, 2019, Tesla announced Version 3 ("V3") of the solar roof
design. Tesla estimates that the price of a solar roof would be less than a new
roof plus adding solar panels approximately 80 percent of the time. On March
16, 2020, Tesla reported that it had achieved its goal by producing 4 MW of
solar roofs in a week, which it claims is enough for 1,000 homes. In July 2020,
Tesla claimed that it had tripled solar roof installations in Q2 2020 over Q1
2020, without giving actual installation numbers.
 PRODUCTS
COMMERCIAL SOLAR PANELS COMMERCIAL SOLAR INSTALLATION
eBay
• In May 2008, SolarCity completed what was, at the time, the largest
commercial solar installation in San Jose, at the North Campus of eBay
• In July 2008, the largest commercial solar installation in San Francisco, for
British Motor Car Distributors, consisting of 1,606 solar photovoltaic panels.
• SolarCity introduced additional financing options for businesses in 2009 and
built multiple solar projects for other large organizations
including Walmart, Intel, and the U.S. military.

Walmart
Intel
 Summary of main facilities operated by Tesla

FACILITIES Name City Country Employees Products Notes

Model S, Model 3, Model

Previously
Tesla Factory Fremont, California  United States 10,000 X, Model Y, Roadster
a NUMMI factory.
(second generation)

Tesla's first factory

outside of the United
Tesla facilities in
Tilburg  Netherlands Model S, Model X States. Final EU
Tilburg
assembly of major
components from US.

Lithium-ion
Also known as
Giga Nevada Storey County, Nevada  United States 7,000 batteries, Powerwall, Po
Gigafactory 1.
werpack, Megapack

Photovoltaic cells, Solar
Also known as
Giga New York Buffalo, New York  United States 1,500 panels, Solar shingles,
Gigafactory 2.
Supercharger equipment

Also known as
Gigafactory 3. Tesla's
Giga Shanghai Shanghai  China 2,000 Model 3, Model Y
first Gigafactory outside
of the United States.

Also known as
Lithium-ion
Gigafactory 4. Tesla's
Giga Berlin Grünheide, Brandenburg  Germany 10,000 batteries, Model 3, Model
first Gigafactory
Y
in Europe.
Cybertruck, Model Also known as Gigafactory
Giga Texas Austin, Texas  United States 5,000
3, Model Y 5.
 FINANCES
• For the fiscal year 2019, Tesla reported losses of US$862 million, with an
annual revenue of US$24.578 billion, an increase of 14.5% over the previous
fiscal cycle. Since 2008 sales increased from 14.7 million to 24.578 billion.

Revenue Net income Total assets

Year Employees
(mil. USD) (mil. USD) (mil. USD)
2010 117 −154 386 899
2011 204 −254 713 1,417
2012 413 −396 1,114 2,914
2013 2,013 −74 2,417 5,859
2014 3,198 −294 5,831 10,161
2015 4,046 −889 8,068 13,058
2016 7,000 −675 22,664 17,782
2017 11,759 −1,962 28,655 37,543
2018 21,461 −976 29,740 48,817
2019 24,578 −862 34,309 48,016
THANK YOU